I ran my first audio pop-up event in years last month, and today I'm giving you the real numbers - including the part that flopped.

Back in 2022, these tiny audio pop-ups grew my list by 100–150 people at a time. I brought them back this year as a monthly, low-lift growth engine instead of another giant summit. This episode is the full debrief: what worked, what didn't, and why I'm still calling it a win.

What you'll learn in this episode:

• Why I chose scrappy Voxer-style audio interviews over a big polished summit
• The real August numbers - 303 signups, 370+ downloads, and just one $97 season pass sale
• Why a "failed" launch metric doesn't mean the event failed
• How much the event actually warmed people up for my Break Up With Instagram launch (and what that told me)
• Exactly how I find new collaborators without cold-pitching strangers

Links mentioned:
→ Join the Black Friday Case Files waitlist (Sept 14–18): https://listen.kyliekelly.com

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