In this raw conversation, Joe Blackburn and Jason Croft expose the hidden time-wasters that keep business owners spinning their wheels instead of growing.

Joe reveals his "Rubber vs. Glass" framework for identifying which problems actually deserve your attention... and which ones are just distractions masquerading as priorities.

You'll learn how a clogged pipeline creates phantom problems that eat up your calendar... why chasing unresponsive prospects is costing you way more than just time... and the counterintuitive reason most "urgent" issues aren't worth solving at all.

Jason pushes back on Joe's approach... challenging when it's worth digging into the "why" behind prospect behavior versus just moving on. The two break down how to spot the difference between real bottlenecks and self-created drama.

By the end of this episode, you'll know exactly how to audit your own calendar... eliminate the rubber ball distractions bouncing around your business... and focus exclusively on the glass ball priorities that actually move the needle.

If you're tired of working harder without getting closer to your goals... this episode will show you what to stop doing immediately.

Find all the show notes and links here: https://www.thelionsedge.show/22

Joe Blackburn and Jason Croft cut through the AI hype to reveal where business owners should actually focus their energy in 2026.

Joe challenges the mainstream narrative by asking the question nobody else is asking: Where's the MUST in your business?

Because people do what they must... not what they should.

Jason brings real-world predictions about AI's integration into daily operations... while Joe keeps it grounded in practical implementation challenges.

Learn how to identify your top three daily frustrations and use them as your AI testing ground. Discover why quarterly AI projects might be more effective than trying to overhaul everything at once. And find out whether your business needs an "AI quarterback" to stay ahead of the curve.

This episode shows you how to stop treating AI like a distant problem you'll deal with "someday"... and start making strategic moves that actually move the needle.

By the end, you'll know exactly which ONE thing to attack with AI in your business right now.

Find all the show notes and links here: https://www.thelionsedge.show/21

You're wasting your time grinding for clients who treat every dollar like their last.

In this episode, Joe breaks down why moving upmarket isn't just some bougie strategy - it's survival. He'll walk you through the mechanics of why selling a $10K offer takes the same effort as closing $100K... so why the hell are you choosing the harder path?

Jason Croft jumps in with the tactical side - showing you how to actually DEMONSTRATE your value to higher-end clients without getting caught in imposter syndrome bullshit.

Here's what you'll learn:

• Why mechanically, all clients require the same work (but some pay 10X more)

• How to find your "sweet spot" market where you deliver maximum value without needing a fortune 500 team

• The 20% price increase hack that actually makes delivery EASIER

• Why self-made rich people are more likely to give you a shot than you think

• How to escape the "I need cheaper clients" trap that's killing your business

Joe gets raw about his own mistakes staying in lower markets too long...

And shares the specific moment he realized he was doing favors just by taking certain calls.

This is Joe's blueprint for building a profitable gusher by refusing to compete on price.

Fair warning: If you're attached to "helping everyone" and keeping prices low... this episode's gonna piss you off.

But if you're ready to stop trading hours for dollars and start playing a bigger game?

Hit play.

Find all the show notes and links here: https://www.thelionsedge.show/20

Most people think they're "hungry" for success.

They're lying to themselves.

And Joe Blackburn's about to call out exactly why that comfort zone is gonna bite you in the ass when you hit your 50s and 60s.

In this episode of The Lion's Edge, Joe breaks down the brutal truth about what separates real business owners from people just playing pretend...

While Jason digs into how you actually CULTIVATE these traits (without being delusional about where you're starting from).

Here's what you'll learn:

• The "B-VAM" framework Joe uses to evaluate every entrepreneur he works with (and why most people fail this test miserably)

• How to know if you're dangerously "okay" right now... and why that's the WORST place to be

• The difference between confidence and being humble enough to actually learn something

• Why AI is about to make your IQ worthless... and what's gonna matter instead

• How to stop being a victim of problems and start being a solver of them (this alone will make you stupid valuable)

• The momentum secret that keeps winners winning (even when shit gets hard)

Joe doesn't hold back on this one.

He'll piss some people off.

But if you're willing to look in the mirror and ask yourself the hard questions...

This episode might be the wake-up call that changes everything.

Watch it. Learn from it. Then go DO something with it.

Find all the show notes and links here: https://www.thelionsedge.show/19

Joe Blackburn and Jason Croft rip apart the biggest lie in entrepreneurship...

That "hustle harder" is the path to scaling past 7 figures.

Spoiler: It's not.

In this episode, you'll learn:

• Why the entrepreneurs making the MOST money are obsessed with two specific things (People & P&L)... and how ignoring either one creates a ticking time bomb in your business

• Joe's "5P Day" framework that prevents you from becoming a "Corporate Fireman"... constantly putting out fires instead of building your empire

• The dead-simple daily routine that takes 5 minutes... but gives you complete control over your cash flow (even if you hate spreadsheets)

• How to develop your #2 person when you DON'T have corporate budgets, HR departments, or fancy leadership programs

• Why AI and automation are great... but they'll NEVER replace the one skill that separates 6-figure businesses from 8-figure ones

Joe brings his no-BS "old school leadership" energy...

(The kind where he'll check on you because he's worried... then put his foot down when standards slip.)

Jason keeps him honest with questions that force REAL answers.

Not guru fluff.

If you're stuck in the whirlwind...

Drowning in the urgent but neglecting the important...

This episode will snap you out of it.

Watch it. Take notes. Then go fix your routine.

You're welcome.

Find all the show notes and links here: https://www.thelionsedge.show/18

Joe Blackburn and Jason Croft tackle the most controversial topic in the entrepreneurial world...

When is it OKAY to sacrifice balance for success?

In this raw, unfiltered episode, you'll discover:

• How to reframe "work-life balance" when you have massive goals (Joe's dad worked maniacally but Joe has ZERO resentment... here's why)

• Jason's framework for communicating with your family about seasons of intense focus (this prevents the guilt and resentment)

• The "90-day rule" that could transform your business forever... without destroying your relationships

• Why constraints create resourcefulness (and how to use time scarcity to your advantage)

• Joe's controversial take: "You can work half days... that's 12 hours" - when this mindset serves you vs. when it doesn't

• How to tell the difference between being a "try hard" vs. working hard strategically

• The real reason most people stay stuck: they've been sold a lie about what success actually requires

Joe brings his trademark no-BS energy while Jason balances it with practical relationship wisdom.

This isn't about hustle porn or destroying your family...

It's about having an honest conversation about what extraordinary results actually demand.

And why you shouldn't feel guilty for wanting more.

Find all the show notes and links here: https://www.thelionsedge.show/17

With Q4 in full swing and 2026 around the corner, Joe Blackburn and Jason Croft cut through the noise to reveal the three critical areas that will actually move the needle in your business—right now.

Joe brings his signature no-BS approach to leadership development, breaking down why even million-dollar business owners struggle with thinking small, and exactly what to do about it. He shares his proven daily system for dialing in mindset (hint: it starts at your kitchen table), reveals why "the more hands you shake, the more money you make" still rings true even in the AI era, and challenges you to become the leader who develops the next leader.

Jason keeps the conversation grounded in reality, emphasizing the power of simple systems over complicated strategies. He tackles the common trap of overcomplicating the basics—from meditation to team communication—and reminds us that lagging indicators mean the work you put in today pays dividends weeks down the road.

Together, they map out a practical game plan for the final quarter: master your mindset daily, make connectivity a non-negotiable 25-minute priority, and lead your team (or yourself) with consistency that actually creates change. No waiting for New Year's resolutions. No excuses about busyness. Just actionable steps to finish 2025 strong and springboard into 2026.

If you're running a 4-7 figure business and feel like you're putting out fires instead of building momentum, this episode is your wake-up call.

Find all the show notes and links here: https://www.thelionsedge.show/16

Most people are living in a financial fantasy.

They think they'll retire at 65 with a million bucks and cruise into the sunset.

Here's the brutal truth...

You're probably gonna live to 130.

(Yeah, you read that right.)

And inflation isn't taking a vacation.

So that "comfortable retirement" you've been planning?

It's gonna run out faster than your patience at the DMV.

In this episode, Joe Blackburn drops some uncomfortable math on your head...

While revealing the MASSIVE opportunity hiding in plain sight.

There's a "Silver Tsunami" happening RIGHT NOW.

Boomers are dying to get out of their businesses.

And most entrepreneurs are missing it completely.

Because they're stuck thinking like their parents.

Joe breaks down:

• Why your current wealth plan is probably garbage

• The longevity crisis nobody's talking about

• How to spot the acquisition opportunities that'll set you up for the next 80 years

• Why betting on yourself beats Bitcoin every damn time

This isn't about getting rich quick.

It's about getting rich enough to survive the next FOUR DECADES.

Find all the show notes and links here: https://www.thelionsedge.show/15