Joe Blackburn and Jason Croft rip apart the biggest lie in entrepreneurship...

That "hustle harder" is the path to scaling past 7 figures.

Spoiler: It's not.

In this episode, you'll learn:

• Why the entrepreneurs making the MOST money are obsessed with two specific things (People & P&L)... and how ignoring either one creates a ticking time bomb in your business

• Joe's "5P Day" framework that prevents you from becoming a "Corporate Fireman"... constantly putting out fires instead of building your empire

• The dead-simple daily routine that takes 5 minutes... but gives you complete control over your cash flow (even if you hate spreadsheets)

• How to develop your #2 person when you DON'T have corporate budgets, HR departments, or fancy leadership programs

• Why AI and automation are great... but they'll NEVER replace the one skill that separates 6-figure businesses from 8-figure ones

Joe brings his no-BS "old school leadership" energy...

(The kind where he'll check on you because he's worried... then put his foot down when standards slip.)

Jason keeps him honest with questions that force REAL answers.

Not guru fluff.

If you're stuck in the whirlwind...

Drowning in the urgent but neglecting the important...

This episode will snap you out of it.

Watch it. Take notes. Then go fix your routine.

You're welcome.

Find all the show notes and links here: https://www.thelionsedge.show/18

Joe Blackburn and Jason Croft tackle the most controversial topic in the entrepreneurial world...

When is it OKAY to sacrifice balance for success?

In this raw, unfiltered episode, you'll discover:

• How to reframe "work-life balance" when you have massive goals (Joe's dad worked maniacally but Joe has ZERO resentment... here's why)

• Jason's framework for communicating with your family about seasons of intense focus (this prevents the guilt and resentment)

• The "90-day rule" that could transform your business forever... without destroying your relationships

• Why constraints create resourcefulness (and how to use time scarcity to your advantage)

• Joe's controversial take: "You can work half days... that's 12 hours" - when this mindset serves you vs. when it doesn't

• How to tell the difference between being a "try hard" vs. working hard strategically

• The real reason most people stay stuck: they've been sold a lie about what success actually requires

Joe brings his trademark no-BS energy while Jason balances it with practical relationship wisdom.

This isn't about hustle porn or destroying your family...

It's about having an honest conversation about what extraordinary results actually demand.

And why you shouldn't feel guilty for wanting more.

Find all the show notes and links here: https://www.thelionsedge.show/17

With Q4 in full swing and 2026 around the corner, Joe Blackburn and Jason Croft cut through the noise to reveal the three critical areas that will actually move the needle in your business—right now.

Joe brings his signature no-BS approach to leadership development, breaking down why even million-dollar business owners struggle with thinking small, and exactly what to do about it. He shares his proven daily system for dialing in mindset (hint: it starts at your kitchen table), reveals why "the more hands you shake, the more money you make" still rings true even in the AI era, and challenges you to become the leader who develops the next leader.

Jason keeps the conversation grounded in reality, emphasizing the power of simple systems over complicated strategies. He tackles the common trap of overcomplicating the basics—from meditation to team communication—and reminds us that lagging indicators mean the work you put in today pays dividends weeks down the road.

Together, they map out a practical game plan for the final quarter: master your mindset daily, make connectivity a non-negotiable 25-minute priority, and lead your team (or yourself) with consistency that actually creates change. No waiting for New Year's resolutions. No excuses about busyness. Just actionable steps to finish 2025 strong and springboard into 2026.

If you're running a 4-7 figure business and feel like you're putting out fires instead of building momentum, this episode is your wake-up call.

Find all the show notes and links here: https://www.thelionsedge.show/16

Most people are living in a financial fantasy.

They think they'll retire at 65 with a million bucks and cruise into the sunset.

Here's the brutal truth...

You're probably gonna live to 130.

(Yeah, you read that right.)

And inflation isn't taking a vacation.

So that "comfortable retirement" you've been planning?

It's gonna run out faster than your patience at the DMV.

In this episode, Joe Blackburn drops some uncomfortable math on your head...

While revealing the MASSIVE opportunity hiding in plain sight.

There's a "Silver Tsunami" happening RIGHT NOW.

Boomers are dying to get out of their businesses.

And most entrepreneurs are missing it completely.

Because they're stuck thinking like their parents.

Joe breaks down:

• Why your current wealth plan is probably garbage

• The longevity crisis nobody's talking about

• How to spot the acquisition opportunities that'll set you up for the next 80 years

• Why betting on yourself beats Bitcoin every damn time

This isn't about getting rich quick.

It's about getting rich enough to survive the next FOUR DECADES.

Find all the show notes and links here: https://www.thelionsedge.show/15

Joe Blackburn tears apart the biggest lie entrepreneurs tell themselves...

That they can somehow skip the hard work and jump straight to "passive income."

Spoiler alert: It's bullshit.

In this no-holds-barred episode, Joe breaks down why chasing multiple income streams before you've mastered ONE thing is financial suicide.

He introduces the concept of your "Gusher" - that one thing you can do unconsciously that prints money... and why maxing it out should be your ONLY focus until you hit seven figures.

Jason Croft jumps in with the tough questions about scaling vs. diversifying... and when partnerships actually make sense (versus when they're just expensive distractions).

You'll discover:

• Why "passive income" is mostly fantasy (and what actually works instead)

• The million-dollar rule before you can play investor

• How to identify your unconscious competence

• Why most people self-sabotage right before breakthrough

• The real math behind dilution of return that nobody talks about

If you're tired of spinning your wheels on 17 different "opportunities"...

And ready to focus on the ONE thing that'll actually make you wealthy...

This episode will punch you in the face with some much-needed clarity.

Stop diversifying your broke ass.

Get your Gusher going first.

Then we can talk.

Find all the show notes and links here: https://www.thelionsedge.show/14

Most entrepreneurs are sitting around waiting for someone else to give them permission to win.

Their spouse.

Their parents.

Their friends.

The market.

Even themselves.

But here's the brutal truth...

Permission isn't coming.

In this raw episode, Joe Blackburn breaks down why "every day you put it off, the old you survives" and how that weaker version of yourself is literally killing your potential.

Joe and Jason dive deep into:

• The relationship dynamics that either fuel success or destroy it

• Why asking for permission is different than including your spouse

• The backwards way most people make decisions (and why it keeps them stuck)

• How to "uninstall" the doubt and fear that was programmed into you

• Why your old self shows up every morning... and how to go to war with it

This is about becoming the person who makes decisions first... then figures out how to make them work.

Because the only permission you need?

Is the permission you give yourself.

Find all the show notes and links here: https://www.thelionsedge.show/13

Joe Blackburn just crushed his biggest mastermind event yet.

28 entrepreneurs in the room... and what came out of it will change how you think about building wealth.

Because while everyone's worried about AI taking jobs...

There's a massive opportunity brewing that most people are completely missing.

Joe calls it the "Silver Tsunami."

And it's about to dump $10 TRILLION worth of businesses into the market by 2030.

But here's the thing...

Most of these won't be fancy investment bank deals.

They're the local businesses in your backyard. Owned by Boomers who are just... done.

"Here, take the equipment and a little cash. I'm walking away."

That's a real conversation Joe heard last week.

In this episode, you'll discover:

• Why the word "poaching" is banned from Joe's vocabulary (and should be banned from yours)

• The "stand and deliver" exercise that had people firing employees within 48 hours

• How technology is making in-person connections happen FASTER than ever

• Why your morning routine might be sabotaging your entire wealth-building strategy

• The specific businesses Joe's targeting (and why they're AI-proof)

Plus... Joe gets brutally honest about the "hypnosis" that's keeping most entrepreneurs stuck.

And reveals his plan for the next 5 years that could set you up for generational wealth.

This isn't about scaling your current business.

This is about positioning yourself to capitalize on the biggest wealth transfer in history.

Fair warning: Joe's fired up in this one. He's not holding back.

Listen if you're ready to think bigger.

Skip it if you want to stay comfortable.

Your call.

Find all the show notes and links here: https://www.thelionsedge.show/12

Joe Blackburn drops some uncomfortable truths about pricing that'll make you squirm in your seat. If you've been racing to the bottom on price because you're scared nobody will pay what you're worth... this episode will slap some sense into you.

Joe breaks down why most entrepreneurs price like they hate themselves. How to use "bracketing" to find your sweet spot. And the one question that'll expose cheap competitors for the frauds they are.

Plus... Jason shares why pricing high actually makes you BETTER at what you do (and why your clients will thank you for it).

Fair warning: This isn't feel-good fluff. Joe's gonna challenge everything you think you know about what people will pay. But if you can handle the heat... you'll walk away with a pricing strategy that actually makes you money.

Stop being the discount option. Start being the premium choice.

Find all the show notes and links here: https://www.thelionsedge.show/11