In this raw conversation, Joe Blackburn and Jason Croft expose the hidden time-wasters that keep business owners spinning their wheels instead of growing.

Joe reveals his "Rubber vs. Glass" framework for identifying which problems actually deserve your attention... and which ones are just distractions masquerading as priorities.

You'll learn how a clogged pipeline creates phantom problems that eat up your calendar... why chasing unresponsive prospects is costing you way more than just time... and the counterintuitive reason most "urgent" issues aren't worth solving at all.

Jason pushes back on Joe's approach... challenging when it's worth digging into the "why" behind prospect behavior versus just moving on. The two break down how to spot the difference between real bottlenecks and self-created drama.

By the end of this episode, you'll know exactly how to audit your own calendar... eliminate the rubber ball distractions bouncing around your business... and focus exclusively on the glass ball priorities that actually move the needle.

If you're tired of working harder without getting closer to your goals... this episode will show you what to stop doing immediately.

Find all the show notes and links here: https://www.thelionsedge.show/22

Joe Blackburn and Jason Croft cut through the AI hype to reveal where business owners should actually focus their energy in 2026.

Joe challenges the mainstream narrative by asking the question nobody else is asking: Where's the MUST in your business?

Because people do what they must... not what they should.

Jason brings real-world predictions about AI's integration into daily operations... while Joe keeps it grounded in practical implementation challenges.

Learn how to identify your top three daily frustrations and use them as your AI testing ground. Discover why quarterly AI projects might be more effective than trying to overhaul everything at once. And find out whether your business needs an "AI quarterback" to stay ahead of the curve.

This episode shows you how to stop treating AI like a distant problem you'll deal with "someday"... and start making strategic moves that actually move the needle.

By the end, you'll know exactly which ONE thing to attack with AI in your business right now.

Find all the show notes and links here: https://www.thelionsedge.show/21

You're wasting your time grinding for clients who treat every dollar like their last.

In this episode, Joe breaks down why moving upmarket isn't just some bougie strategy - it's survival. He'll walk you through the mechanics of why selling a $10K offer takes the same effort as closing $100K... so why the hell are you choosing the harder path?

Jason Croft jumps in with the tactical side - showing you how to actually DEMONSTRATE your value to higher-end clients without getting caught in imposter syndrome bullshit.

Here's what you'll learn:

• Why mechanically, all clients require the same work (but some pay 10X more)

• How to find your "sweet spot" market where you deliver maximum value without needing a fortune 500 team

• The 20% price increase hack that actually makes delivery EASIER

• Why self-made rich people are more likely to give you a shot than you think

• How to escape the "I need cheaper clients" trap that's killing your business

Joe gets raw about his own mistakes staying in lower markets too long...

And shares the specific moment he realized he was doing favors just by taking certain calls.

This is Joe's blueprint for building a profitable gusher by refusing to compete on price.

Fair warning: If you're attached to "helping everyone" and keeping prices low... this episode's gonna piss you off.

But if you're ready to stop trading hours for dollars and start playing a bigger game?

Hit play.

Find all the show notes and links here: https://www.thelionsedge.show/20