We explore how the best salespeople don't actually "sell" but instead educate, solve problems, and build genuine relationships with clients.

• Great salespeople are relational, not transactional
• Your vibe attracts your tribe – authenticity builds magnetic attraction
• Knowledge isn't power, applied knowledge is power
• Listen your way inside a person's world instead of talking at them
• Mirror and match communication styles to build stronger connections
• Self-inventory after each interaction improves future performance
• "No" simply stands for "next opportunity" – don't take rejection personally
• Success isn't a straight line – embrace the ups and downs
• Your perspective can be your assistant or your assassin
• Sustainable change comes from within – help customers discover solutions
• A broken crayon still colors – give yourself grace through challenges

Connect with Lonnie Daniels through the Leader Mentality Show for training opportunities for your sales team.

Rob Clemons welcomes digital creator and Myrtle Beach influencer JBL to discuss the power of authentic content creation and community connection in today's business landscape.

• Comparing Myrtle Beach's intimate, family-like community to Atlanta's sprawling metropolis
• Experiencing CCMF (Carolina Country Music Fest) and its impact on local businesses and tourism
• Participating in community events like Polar Plunge for Special Olympics and Dragon Boat races
• Creating content that balances timing and quality—when to post immediately vs. when to polish
• Building authentic relationships with local businesses who trust you to promote their offerings
• Finding content ideas through community groups, invitations, and local happenings
• Understanding platform priorities for 2025: Instagram, TikTok, and YouTube (especially Shorts)
• Overcoming self-doubt through authenticity rather than trying to meet others' expectations
• Learning the importance of sharing experiences and showing the real you in content creation

Whether you're a business owner looking to enhance your digital presence or an aspiring content creator, remember that authenticity and community connection are your greatest assets. As JBL says, "Just start" and be true to yourself—people want to connect with the genuine you, not a persona.

Nestled in the heart of Myrtle Beach's country music scene, this special CCMF edition of Leader Mentality Show delivers raw conversations with rising stars and community champions who embody authentic leadership.

American Idol alum Colby Lee Swift brings his Texas ranch wisdom to the microphone, revealing the delicate balance between stardom and staying grounded. "I don't see myself failing," Swift shares with quiet confidence, offering a masterclass in resilience as he describes his musical journey from five-year-old guitarist to CCMF performer. His advice to aspiring musicians cuts straight to the heart: "Feel everything you sing. Don't just sing it because it's another song."

The spotlight then shifts to Ground Zero's Carly, whose passion for transforming teen lives through music and faith-based community building exemplifies leadership through service. Her announcement of a new coffee truck venture - KEI Coffee Company - demonstrates how pursuing passion projects can complement meaningful community work.

Next on the show is Bailey Marie, a jack of all trades singer, songwriter, and actress. Bailey discusses how despite online criticism and past struggles, the negativity will never stop her from doing what she loves most. At a very young age, Bailey is already paving the way and creating a name for herself with roles in HBO Max and Apple TV series, as well as singing the national anthem at large events, such as NASCAR, and now, prior to The Beach Boys performance at CCMF.

Jon Finley joins us on the show to discuss big things upcoming at the Greg Rowles Legacy Theatre located in North Myrtle Beach. Jon also shares tips on things he has learned and experienced as the sales and marketing director at the theatre regarding the development of technology and social media usage.

Four-time Josie Music Award winner Trey Calloway delivers perhaps the most powerful moment when he confesses to nearly abandoning music before his wife rekindled his passion. With three million Spotify streams and a songwriting collaboration with Chris Young, Calloway's candid reflections on leadership resonate beyond music: "When you put your confidence in people and treat them with dignity and respect, you get so much in return."

Between fascinating stories about performing for cancer fundraisers and crafting songs that become the "soundtrack of people's lives," these conversations reveal a common thread: authentic leadership isn't about perfection but perseverance. Whether rebuilding storm-damaged ranch fences or navigating music industry setbacks, these individuals demonstrate how challenges become stepping stones to greater impact.

Ready to be inspired? Subscribe now and discover more conversations that blend entertainment with enduring leadership wisdom. What soundtrack are you creating for your life's journey?

What drives us to keep pushing forward when motivation fades? In this compelling conversation with Ben Furtwengler, owner of Anytime Fitness in Murrells Inlet, we uncover the powerful distinction between fleeting motivation and enduring self-discipline.

Ben shares a revolutionary perspective on joint pain and tendonitis that challenges conventional wisdom. Rather than complete rest, he explains how improper movement patterns often cause these issues, and how proper assessment can restore function while building strength. Through inspiring success stories—including a nonagenarian who progressed from struggling with curbs to performing single-leg TRX exercises, and a 63-year-old deadlifting over 500 pounds—we see how fitness transcends age barriers and transforms lives.

The heart of our discussion explores what happens when motivation inevitably wanes. Ben articulates how goal-setting creates the framework for self-discipline, which carries us through low-motivation periods. We examine how supplements, workout gear, and music serve as psychological triggers that reinforce commitment, and how finding enjoyment in exercise transforms it from obligation to anticipated pleasure.

Ben's personal journey from pharmacist to fitness entrepreneur offers valuable insights for anyone contemplating career transitions. After ten years watching patients maintain medications without improving health, he pivoted to fitness—his lifelong passion and personal approach to wellness. His advice? Start turning over rocks without waiting for perfect timing or flawless plans.

We conclude with a holistic approach to health, identifying five key elements: exercise, sunlight, nutrition, sleep (which Ben calls "the biggest stone left unturned"), and strategic supplements. Whether you're just beginning your fitness journey or seeking to rekindle motivation, this conversation offers practical wisdom for sustainable progress and personal transformation. Remember: the best motivation often comes from inspiring others.

Nick Destefano, Training Specialist at McLeod Health, shares powerful insights on leadership as leaving people better than you found them, emphasizing that true leadership transcends titles and is accessible to everyone.

• Developing 15,000 employees at McLeod through annual learning events that align personal and organizational values
• Creating authentic workplace culture where stated values match daily behaviors
• Hiring for cultural fit rather than just filling positions quickly
• Using values cards to help people identify what truly matters to them
• The importance of self-awareness and continuous growth in leadership development
• Asking better questions to unlock potential in others
• The "holy trifecta" of working hard, caring for family, and self-care
• Leadership as a practice rather than an event
• The "power of yet" as a mindset for continuous improvement

If you're interested in learning more about implementing these leadership practices in your organization, reach out to Nick Destefano at nickdestefano@mcleodhealth.org.

Dive into our latest episode where we explore the unique dynamics of family businesses, focusing on International Construction Services led by brothers Fernando Posada and Miguel. They embody the perfect balance of tradition and innovation, emphasizing the importance of safety in the roofing industry and how modern technology, like drones, is shaping their business operations. Learn how they navigate the complexities of leading a family business with mutual respect and strong communication, ensuring that their inherited legacy continues to thrive. Discover the strategies that set them apart from other roofing companies, such as a focus on crew safety and quality service, along with their commitment to growth through modern marketing techniques. By sharing their insights and experiences, this episode aims to inspire the next generation of family business leaders. Join the conversation, and don’t forget to connect with us on social media for more tips and inspiration!

Mason Zeglen has already had an amazing career and story at a young age. Having been a 2 time champion on the TV Show “Guy’s Grocery Games” and host of the nationally airing TV series “Chef Swap at The Beach”, Mason has been in the national spotlight. Even before his TV fame, he was developing an impressive resume, having become a chef out of school and managing a staff from the age of 19. As he continued to grow as a professional he eventually managing larger staffs and even went on to start his own business, Milk and Honey Cafe in Surfside Beach, SC.

Through his journey, Mason learned many things that he shared with us that led to his success.

As one secret of success, he told us that in his career he learned that the way you communicate and share vision will affect how well everyone performs. Knowing people’s learning styles and ways of receiving information has helped him tailor his approach to get people working on the same page.

Another success secret for Mason has been to “dive right in” to whatever he wants to accomplish. He said that completely immersing in a process helps a person to learn quicker and fully understand every facet of a position.

The other thing we learned during the show is that Mason Zeglen is 100% dedicated to his craft. Hearing him explain the process of making unique and flavorful coffee, pastries and other items at the Milk and Honey Cafe was so interesting and inspiring. We’ve been to the Milk and Honey Cafe and after having the best Latte around, we can say that the hard work is paying off.

We would like to invite everyone to come meet Mason in person at the Spring Home Show this weekend on Saturday (2/22/2025) at 11AM at the Myrtle Beach Convention Center. He will be at the Carolina Bays Real Estate and Construction booth signing autographs!

For more on Mason, Milk and Honey Cafe or Chef Swap at the Beach visit these links:

https://chefswap.com/meet-mason-zeglen-the-chef-behind-the-swap/

https://www.milkandhoneycoffeecafe.com/

On this week’s show, Kristy Yelle of Palmetto Protection Films brought a ton of great information for those in business and leadership. As a owner, along with her husband Matt, of the very successful Palmetto Protection Films, it was really interesting to see how they grew the business so impressively in a relatively quick time.

She shared the life of a business owner and the process she goes through in dealing with the challenges of running and growing a company. She talked about how all businesses will have growing pains that have to be adapted to quickly, but that the customer’s should have an enjoyable experience throughout the process. We enjoyed her examples of how she could be in the middle of a very difficult task and still brings the A+ customer service as soon as she answers the phone.

In this process of creating excellent customer service, Kristy talked about finding and training employees that understand the culture and values of the business. She also talked about how having operating procedures is a key to a growing business including how much books such as “Profit First” and “Traction” have helped her business.

If you’re looking to build a network, you can also hear a great tip or two on this show. Amongst Kristy’s methods have been being active in the Myrtle Beach Area Chamber of Commerce as an Ambassador and also being active in other organizations such as the Horry Georgetown Chamber of Commerce.

Check out these points and so many other things including running a family owned business with her husband Matt, career changes and even a discussion on how the pyramids were actually built!

Come meet Kristy and the Palmetto Protection Films team at the Spring Home Show at the Myrtle Beach Convention Center on Feb 21-23, 2025. They will have fun activities for kids and a cute German Shepherd mascot on site!!

For more on Kristy and Palmetto Protection Films, please visit: https://palmettoprotectionfilms.com/