We explore how the best salespeople don't actually "sell" but instead educate, solve problems, and build genuine relationships with clients.

• Great salespeople are relational, not transactional
• Your vibe attracts your tribe – authenticity builds magnetic attraction
• Knowledge isn't power, applied knowledge is power
• Listen your way inside a person's world instead of talking at them
• Mirror and match communication styles to build stronger connections
• Self-inventory after each interaction improves future performance
• "No" simply stands for "next opportunity" – don't take rejection personally
• Success isn't a straight line – embrace the ups and downs
• Your perspective can be your assistant or your assassin
• Sustainable change comes from within – help customers discover solutions
• A broken crayon still colors – give yourself grace through challenges

Connect with Lonnie Daniels through the Leader Mentality Show for training opportunities for your sales team.

Rob Clemons welcomes digital creator and Myrtle Beach influencer JBL to discuss the power of authentic content creation and community connection in today's business landscape.

• Comparing Myrtle Beach's intimate, family-like community to Atlanta's sprawling metropolis
• Experiencing CCMF (Carolina Country Music Fest) and its impact on local businesses and tourism
• Participating in community events like Polar Plunge for Special Olympics and Dragon Boat races
• Creating content that balances timing and quality—when to post immediately vs. when to polish
• Building authentic relationships with local businesses who trust you to promote their offerings
• Finding content ideas through community groups, invitations, and local happenings
• Understanding platform priorities for 2025: Instagram, TikTok, and YouTube (especially Shorts)
• Overcoming self-doubt through authenticity rather than trying to meet others' expectations
• Learning the importance of sharing experiences and showing the real you in content creation

Whether you're a business owner looking to enhance your digital presence or an aspiring content creator, remember that authenticity and community connection are your greatest assets. As JBL says, "Just start" and be true to yourself—people want to connect with the genuine you, not a persona.

Nestled in the heart of Myrtle Beach's country music scene, this special CCMF edition of Leader Mentality Show delivers raw conversations with rising stars and community champions who embody authentic leadership.

American Idol alum Colby Lee Swift brings his Texas ranch wisdom to the microphone, revealing the delicate balance between stardom and staying grounded. "I don't see myself failing," Swift shares with quiet confidence, offering a masterclass in resilience as he describes his musical journey from five-year-old guitarist to CCMF performer. His advice to aspiring musicians cuts straight to the heart: "Feel everything you sing. Don't just sing it because it's another song."

The spotlight then shifts to Ground Zero's Carly, whose passion for transforming teen lives through music and faith-based community building exemplifies leadership through service. Her announcement of a new coffee truck venture - KEI Coffee Company - demonstrates how pursuing passion projects can complement meaningful community work.

Next on the show is Bailey Marie, a jack of all trades singer, songwriter, and actress. Bailey discusses how despite online criticism and past struggles, the negativity will never stop her from doing what she loves most. At a very young age, Bailey is already paving the way and creating a name for herself with roles in HBO Max and Apple TV series, as well as singing the national anthem at large events, such as NASCAR, and now, prior to The Beach Boys performance at CCMF.

Jon Finley joins us on the show to discuss big things upcoming at the Greg Rowles Legacy Theatre located in North Myrtle Beach. Jon also shares tips on things he has learned and experienced as the sales and marketing director at the theatre regarding the development of technology and social media usage.

Four-time Josie Music Award winner Trey Calloway delivers perhaps the most powerful moment when he confesses to nearly abandoning music before his wife rekindled his passion. With three million Spotify streams and a songwriting collaboration with Chris Young, Calloway's candid reflections on leadership resonate beyond music: "When you put your confidence in people and treat them with dignity and respect, you get so much in return."

Between fascinating stories about performing for cancer fundraisers and crafting songs that become the "soundtrack of people's lives," these conversations reveal a common thread: authentic leadership isn't about perfection but perseverance. Whether rebuilding storm-damaged ranch fences or navigating music industry setbacks, these individuals demonstrate how challenges become stepping stones to greater impact.

Ready to be inspired? Subscribe now and discover more conversations that blend entertainment with enduring leadership wisdom. What soundtrack are you creating for your life's journey?