WANT HELP BUILDING A MARKETING SYSTEM THAT ACTUALLY SCALES YOUR LAW FIRM?

SMB Team can help you build and execute your law firm’s marketing strategy—from SEO and Google Ads to social media, intake, AI, and more.

👉 Talk With the SMB Team:
https://bit.ly/4uK5wZO

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Law firm marketing is changing fast.

AI search. ChatGPT Ads. Google. SEO. Social media. AI-generated content. Intake automation. Connected TV.

So where should you actually spend your marketing dollars?

In this episode of the Law Firm Growth Accelerator Podcast, Bill Hauser lays out a step-by-step law firm marketing plan built for the AI era.

He breaks down what SMB Team is seeing across hundreds of law firms, what’s changing, where firms are wasting money, and how to build a marketing strategy that connects everything from the first impression to the signed case.

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🔑 WHAT YOU’LL LEARN
* How SEO is changing because of ChatGPT, Gemini, Claude, and AI-powered search
* Why practice area and location pages are becoming increasingly important
* How reviews and third-party mentions help establish your law firm’s authority
* Why your content should match how prospects actually ask questions
* How to strengthen your Google Business Profile and Google Maps presence
* Why review generation AND review responses need to be part of your strategy
* How signed-case data should influence your paid advertising
* Why landing pages should be separated from your primary website pages
* How heat mapping and A/B testing can improve conversion rates
* What law firms need to know about Local Services Ads
* How AI avatars can dramatically increase your social media content output
* Why Bill believes most law firms are underinvesting in social media
* The opportunity Bill sees in **ChatGPT Ads and AI search advertising**
* Why Connected TV platforms like Hulu, ESPN, and Disney+ deserve attention
* How Bill thinks about allocating marketing budget between paid ads and SEO
* Why intake and speed-to-lead can make or break your marketing ROI

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📘 WANT THE COMPLETE LAW FIRM GROWTH FRAMEWORK?

Get the Law Firm Growth Accelerator Book, the 525-page book covering SMB Team’s methodology for scaling a law firm.

Get your FREE copy here: https://bit.ly/3SikHLl

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Follow Bill Hauser on:
Instagram: https://www.instagram.com/billhauserbiz/
LinkedIn: https://www.linkedin.com/in/bill-hauser/
Tiktok: https://www.tiktok.com/@billhauserbiz