In this must-watch episode, hosts Chuck Rocha and Mike Madrid sit down with Daniel Alegre, CEO of TelevisaUnivision, the largest Latino media network in the United States, to break down the freshest polling data on what's driving Latino voters heading into the 2026 midterm elections.

Daniel shares brand-new polling conducted with Harris that reveals:

• 📊 76% of Latino voters say cost of living and inflation are their top concern
• 📊 82% of Latinos believe their vote is a critically deciding factor in elections
• 📊 50% of all new voter registrations are Hispanic — and that number is accelerating

The conversation gets into exactly where campaigns go wrong — from last-minute Spanish-language ad buys to ignoring the community entirely — and what campaigns like Ruben Gallego's, and James Talarico's did right to win the Latino vote.

Topics Covered:

• Why affordability, cost of living, and inflation dominate Latino voter priorities
• How 50% of new voters in recent elections are Latino
• The role of Spanish-language media like Univision in shaping political messaging
• Why the Latino vote could decide key races in California, Texas, Arizona, and Florida

-

Recorded March 11, 2026

-

Referenced in the episode:

• New TelevisaUnivision & Harris Texas Latino Voter Study - HIGHLIGHTS MAJORS STRATEGIC DISCONNECT BETWEEN ELECTED LEADERS AND HISPANIC VOTERS IN TEXAS: https://corporate.televisaunivision.com/tu-harris-poll-texas/
• PBS News - 'Oil and gas prices rise rapidly as Iran war escalates': https://www.pbs.org/newshour/world/oil-and-gas-prices-rise-rapidly-as-iran-war-escalates

Don't forget to like, share, and subscribe for more episodes of The Latino Vote Podcast!

Watch our episodes on YouTube: www.youtube.com/@thelatinovotepodcast

Find us on Substack: https://substack.com/@thelatinovotepodcast

Follow us on X (formerly Twitter): https://twitter.com/TheLatino_Vote

Visit our website for the latest Latino Vote news and subscribe to our newsletter: latinos.vote

If you want more of our discussions and behind the scenes please join our Patreon (www.patreon.com/thelatinovote) for exclusive content and opportunities!

The Latino vote just reshaped the Texas Democratic primary—and the political establishment still doesn’t fully understand why.

In this episode of the Latino Vote Podcast, Chuck Rocha and Mike Madrid break down the stunning results from the Texas primary and what they reveal about the growing power of Latino voters in American politics.

From record Latino turnout in the Rio Grande Valley and Houston to the campaign strategy that powered James Talarico’s victory, this episode dives into the data, the messaging, and the ground game that actually moved voters.

Chuck shares behind-the-scenes insights from the campaign:

• 28,000 volunteers mobilized
• 4.7 million peer-to-peer texts
• 100,000+ door conversations
• Millions invested in Spanish-language media and culturally targeted outreach

Mike and Chuck also discuss:

• The 60-40 Latino split that determined the Talarico-Crockett race
• Why cultural competency and early outreach matter
• The emerging national Latino voting trend heading into 2026
• What a new California Latino voter poll reveals about the governor’s race

Are Latino voters becoming the most powerful swing voting bloc in American politics? We told you that 2026 was our year.

-

Recorded March 5, 2026.

-

Referenced in the episode:

• The New York Times - 'How Latino Voters Helped Talarico Win in Texas': https://www.nytimes.com/interactive/2026/03/04/us/elections/texas-primary-talarico-crockett-results-votes.html?smid=nytcore-ios-share
• CBS News - 'Julie Johnson, Colin Allred advance to runoff in Texas' 33rd Congressional District Democratic primary': https://www.cbsnews.com/texas/news/texas-33rd-district-democratic-primary-results-allred-johnson/
• California Governor’s Race 2026 – Likely Latino Voters by David Binder Research: https://latinos.vote/posts-pollresults-cagovernor-mar2026/
• Politico - 'GOP targets California for ballot fight on voter ID': https://www.politico.com/news/2026/03/02/california-voter-id-00807437

-

Don't forget to like, share, and subscribe for more episodes of The Latino Vote Podcast!

Watch our episodes on YouTube: www.youtube.com/@thelatinovotepodcast

Find us on Substack: https://substack.com/@thelatinovotepodcast

Follow us on X (formerly Twitter): https://twitter.com/TheLatino_Vote

Visit our website for the latest Latino Vote news and subscribe to our newsletter: latinos.vote

If you want more of our discussions and behind the scenes please join our Patreon (www.patreon.com/thelatinovote) for exclusive content and opportunities!

For those of you who missed it, we hosted a live recording on our Substack, Monday, March 2nd. We appreciate everyone who joined and offered their input!

-

Recording a day before the Texas 2026 Primary, Chuck Rocha and Mike Madrid talk everything Texas.
-
Make sure to subscribe to our substack for in-depth articles on our episodes and to attend live recordings: https://thelatinovotepodcast.substack.com/

Don't forget to like, share, and subscribe for more episodes of The Latino Vote Podcast!

Watch our episodes on YouTube: www.youtube.com/@thelatinovotepodcast

Find us on Substack: https://substack.com/@thelatinovotepodcast

Follow us on X (formerly Twitter): https://twitter.com/TheLatino_Vote

Visit our website for the latest Latino Vote news and subscribe to our newsletter: latinos.vote

If you want more of our discussions and behind the scenes please join our Patreon (www.patreon.com/thelatinovote) for exclusive content and opportunities!

Chuck and Mike meet up in Sacramento, where they just finished briefing the California Senate Democratic Caucus — and they've got a lot to say. Recorded on the night of Trump's State of the Union address, this episode covers all the big races and trends you need to watch heading into the Texas primary.

The numbers out of Texas are unlike anything they've seen before: Democratic early vote is outnumbering Republicans by six figures in major counties, with 30-point swings compared to 2022. But what does it all mean? Chuck and Mike break down the historic Crockett vs. Talarico Senate race and explain why Latino voters — not Black or white voters — will be the ones deciding the outcome. They also dig into the Republican primary chaos between Cornyn and Paxton, the $100M+ already spent in what's become the most expensive Senate primary in American history, and why Bobby Polito might be the most important candidate you've never heard of.

Plus: the California governor's race is more complicated than it looks, Trump's allies are sitting on a $450M war chest heading into the midterms, and young non-college-educated Latino men remain the one demographic that hasn't swung back left. Chuck and Mike tell you what to watch for on election night — and announce plans for the first-ever Latino Vote Summit in Washington, D.C. this summer.

-

Recorded February 24, 2026

-

Don't forget to like, share, and subscribe for more episodes of The Latino Vote Podcast!

Watch our episodes on YouTube: www.youtube.com/@thelatinovotepodcast

Find us on Substack: https://substack.com/@thelatinovotepodcast

Follow us on X (formerly Twitter): https://twitter.com/TheLatino_Vote

Visit our website for the latest Latino Vote news and subscribe to our newsletter: latinos.vote

If you want more of our discussions and behind the scenes please join our Patreon (www.patreon.com/thelatinovote) for exclusive content and opportunities!

Chuck is back from Oaxaca — and he brought receipts. This week, Chuck Rocha and Mike Madrid reunite to break down the elections and dynamics that will shape the Latino political landscape heading into the 2026 midterms. They open with tributes to Jesse Jackson and Chuck's former union president John Nash, reflecting on the multiracial coalitions that have always driven real change in America. Mike drops a history lesson on the 80th anniversary of Mendez v. Westminster, the landmark school desegregation case that predated Brown v. Board of Education by eight years.

Then it's all strategy: the guys dig into the Texas special elections — including the Jasmine Crockett vs. James Talarico Senate race and the fascinating three-way dynamics of the Julie Johnson vs. Colin Allred primary — before pivoting to a district-by-district breakdown of key 2026 House battlegrounds across California, Colorado, and Arizona. Mike explains the "30% magic number" — the historical threshold at which Latino population share has flipped California seats from red to blue — and asks whether that rule still holds in today's rapidly shifting electorate.

If you want to understand where the 2026 midterms will really be decided, this is your battlefield briefing.

The numbers. The districts. The strategy. The Latino vote isn’t an afterthought anymore. It’s the front line.

-

Recorded February 18, 2026

Don't forget to like, share, and subscribe for more episodes of The Latino Vote Podcast!

Watch our episodes on YouTube: www.youtube.com/@thelatinovotepodcast

Find us on Substack: https://substack.com/@thelatinovotepodcast

Follow us on X (formerly Twitter): https://twitter.com/TheLatino_Vote

Visit our website for the latest Latino Vote news and subscribe to our newsletter: latinos.vote

If you want more of our discussions and behind the scenes please join our Patreon (www.patreon.com/thelatinovote) for exclusive content and opportunities!

Mike Madrid flies solo to unpack the future of Latino politics — and why 2026 could mark the beginning of an entirely new chapter.

From Bad Bunny’s Spanish-language Super Bowl moment to the political aftershocks of Trump 2.0, Mike breaks down what he calls a Latino inflection point: a generational shift away from blind party loyalty and toward accountability.

1. Why are Latino voters swinging harder than any other group in America?
2. Why are both Democrats and Republicans failing to deliver real results?
3. And why is representation no longer enough?

Mike challenges Latino elected officials across the country to stop patching up broken systems in education, housing, and economic opportunity, and instead have the courage to rebuild them entirely. His point: Latino voters may be the last true swing vote in America — not because they lack ideology, but because they’re demanding results.

Are Latino voters redefining American democracy — or exposing its failures?

Tune in for one of the most candid and consequential conversations of the season.

-

Recorded February 11, 2026.

-

Referenced in the episode:

• PPIC - 'Remedial Courses in Community Colleges are a Major Hurdle to Success': https://www.ppic.org/press-release/remedial-courses-in-community-colleges-are-major-hurdle-to-success/
• PPIC - 'Remedial Education in California’s Colleges and Universities': https://www.ppic.org/publication/remedial-education-in-californias-colleges-and-universities/

Don't forget to like, share, and subscribe for more episodes of The Latino Vote Podcast!

Watch our episodes on YouTube: www.youtube.com/@thelatinovotepodcast

Find us on Substack: https://substack.com/@thelatinovotepodcast

Follow us on X (formerly Twitter): https://twitter.com/TheLatino_Vote

Visit our website for the latest Latino Vote news and subscribe to our newsletter: latinos.vote

If you want more of our discussions and behind the scenes please join our Patreon (www.patreon.com/thelatinovote) for exclusive content and opportunities!

Latino voters just delivered one of the biggest political shocks of the 2026 cycle — a 50+ point swing in Latino precincts in a deep-red Texas Senate district. The message is clear: Latinos are no longer loyal to either party, and they’re demanding results.

Mike and Chuck dig into what’s really driving Latino voters in 2026: an aspirational, working-class agenda centered on housing, health care, and hope. They unpack why immigration enforcement, economic pain, and cultural backlash are reshaping the electorate, why Republicans are panicking, and why Democrats can’t afford to blow this second chance.

The guys also preview Bad Bunny's upcoming Superbowl performance, its significant cultural reference, and the opposing alternative halftime show being pushed by MAGA Trumpers. Send us pictures of your Superbowl Halftime experience!

-

Recorded February 4, 2026.

-

Referenced in the episode:

• Votehub - 2026 Texas Senate District 9 Special Election Interactive Map: https://votehub.com/2026_txsd9_special
• ABC 7 | WJLA - 'Snowcrete' piles persist as DC leaders push cleanup efforts forward: https://wjla.com/news/local/snowcrete-piles-dc-leaders-push-cleanup-efforts-forward-winter-snow-storm-icicy-roads-streets-public-schools-open-mayor-bowser-residents-safety-community-removal-shovel-fines-senior-housing-sidewalks-streets-dmv
• The Guardian - Donald Trump announces plans for Indycar race through Washington DC streets: https://www.theguardian.com/sport/2026/jan/30/trump-indycar-grand-prix-washington-dc
• The New York Times - Bad Bunny’s All-American, All-Spanish, All-Eyes-on-Him Super Bowl: https://www.nytimes.com/2026/02/06/arts/music/bad-bunny-super-bowl-halftime-show.html
• KTLA5 - Kid Rock lyrics about underage girls draw questions ahead of ‘faith and family’-based TPUSA show: https://ktla.com/entertainment/kid-rock-lyrics-about-underage-girls-draw-questions-ahead-of-faith-and-family-based-tpusa-show

Check out the rest of the references and recent news on the latino vote on our website: https://latinos.vote/

-

Don't forget to like, share, and subscribe for more episodes of The Latino Vote Podcast!

Watch our episodes on YouTube: www.youtube.com/@thelatinovotepodcast

Find us on Substack: https://substack.com/@thelatinovotepodcast

Follow us on X (formerly Twitter): https://twitter.com/TheLatino_Vote

Visit our website for the latest Latino Vote news and subscribe to our newsletter: latinos.vote

If you want more of our discussions and behind the scenes please join our Patreon (www.patreon.com/thelatinovote) for exclusive content and opportunities!

Can we really do 3 more years of this?

Chuck Rocha and Mike Madrid mark the one-year anniversary of Trump's second term by dissecting the chaos of his first year back in office. From the Davos speech signaling the end of American global dominance to Trump's bizarre threats against Greenland, Chuck and Mike break down how the president has squandered political capital on foreign distractions instead of addressing what voters actually care about: gas and groceries.

Our hosts tackle Trump's immigration overreach, the symbolic terror of his deportation tactics, and how Democrats like Katie Porter and Abigail Spanberger are focusing on real kitchen-table issues like utility costs and childcare. Chuck shares insights from his work on James Talarico's Texas Senate race, including their strategic first ad buy during a Mexico vs. Panama soccer match, while Mike explains why this race could define Latino political identity for years to come.

Plus: Chuck announces an upcoming town hall with Senator Ruben Gallego, and previews his Valentine's weekend trip to Oaxaca. Unfiltered, unadulterated, and always speaking truth to power. Enjoy this episode of the Latino Vote Podcast.

-

Recorded January 21, 2026

-

Don't forget to like, share, and subscribe for more episodes of The Latino Vote Podcast!

Watch our episodes on YouTube: www.youtube.com/@thelatinovotepodcast

Find us on Substack: https://substack.com/@thelatinovotepodcast

Follow us on X (formerly Twitter): https://twitter.com/TheLatino_Vote

Visit our website for the latest Latino Vote news and subscribe to our newsletter: latinos.vote

If you want more of our discussions and behind the scenes please join our Patreon (www.patreon.com/thelatinovote) for exclusive content and opportunities!