In this must-watch episode, hosts Chuck Rocha and Mike Madrid sit down with Daniel Alegre, CEO of TelevisaUnivision, the largest Latino media network in the United States, to break down the freshest polling data on what's driving Latino voters heading into the 2026 midterm elections.

Daniel shares brand-new polling conducted with Harris that reveals:

• 📊 76% of Latino voters say cost of living and inflation are their top concern
• 📊 82% of Latinos believe their vote is a critically deciding factor in elections
• 📊 50% of all new voter registrations are Hispanic — and that number is accelerating

The conversation gets into exactly where campaigns go wrong — from last-minute Spanish-language ad buys to ignoring the community entirely — and what campaigns like Ruben Gallego's, and James Talarico's did right to win the Latino vote.

Topics Covered:

• Why affordability, cost of living, and inflation dominate Latino voter priorities
• How 50% of new voters in recent elections are Latino
• The role of Spanish-language media like Univision in shaping political messaging
• Why the Latino vote could decide key races in California, Texas, Arizona, and Florida

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Recorded March 11, 2026

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Referenced in the episode:

• New TelevisaUnivision & Harris Texas Latino Voter Study - HIGHLIGHTS MAJORS STRATEGIC DISCONNECT BETWEEN ELECTED LEADERS AND HISPANIC VOTERS IN TEXAS: https://corporate.televisaunivision.com/tu-harris-poll-texas/
• PBS News - 'Oil and gas prices rise rapidly as Iran war escalates': https://www.pbs.org/newshour/world/oil-and-gas-prices-rise-rapidly-as-iran-war-escalates

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