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Your brain decides “trust” or “threat” faster than you can finish a sentence, and that split-second reaction shapes everything that happens next at work, at home, and even around the holiday dinner table. We talk with Keith Greer, a veteran executive coach and former family therapist with more than four decades in the helping profession, about what actually makes conversations productive and relationships durable.

We start with Keith’s journey from addiction counseling to family therapy to leadership coaching, and why the best coaches refuse the role of all-knowing expert. From there we get practical: why so many high performers struggle to name their strengths, how the inner critic gets reinforced by school and workplace systems, and a simple exercise that helps you build a real “strengths toolkit” you can rely on when things get hard.

Then we go deep on Conversational Intelligence, a neuroscience-based communication model created by Judith Glazer. Keith breaks down fight or flight, the trust chemicals that drive connection, and the everyday habits that quietly drain credibility such as multitasking, mismatched nonverbal signals, and the addiction of being right. We also explore how authentic vulnerability increases psychological safety and helps teams think clearly, collaborate, and innovate.

If you want better leadership communication, stronger coaching skills, and more trust in your relationships, hit play, then subscribe, share this with a leader on your team, and leave a review with your biggest takeaway.

Link to my website: The Toilet Paper Salesman ™ – Who Says Selling Toilet Paper isn’t Glamorous? ™

Link to my book: Wisdom from a Toilet Paper Salesman | BookBaby Bookshop

Link to buy Toilet Paper Salesman swag: My Store

Link to David Mirarchi's website: David Mirarchi