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Mastering Your Jewelry Business: Pricing, Marketing, and Financial Strategies

In this episode of The Jeweler's View, host Courtney Gray draws from her extensive 25-year experience in the jewelry industry to share invaluable insights on transitioning from a hobbyist to a creative business owner. Joined by guest Erin, the discussion covers strategies for pricing handmade jewelry, understanding financials, leveraging tiered products, and effectively marketing to different customer segments. They emphasize the importance of regular financial reviews, setting achievable goals, being mindful of inventory costs, and nurturing customer relationships to build a sustainable jewelry business. Listeners are encouraged to track their progress, utilize resources like Courtney's website, and reach out with questions.

Erin D. White

Hexagon Strategy Group

Helping Entrepreneurs Do Well by Doing Good

erin@hexagongrp.com | www.hexagongrp.com

- LinkedIn: https://www.linkedin.com/in/erindwhite/

- Website: https://hexagongrp.com/

- Ideation Boot Camp Interest Form

Personal and Business Finances_Simple Workbook

Support the show

Visit www.CourtneyGrayArts.com to read more about what I offer. Be sure to follow The Jeweler’s View so you never miss an episode! Now you can watch on You Tube: @theJeweler'sView. I’d love it if you could subscribe, and leave a rating and review by scrolling down on the main show page, this helps the podcast reach more amazing listeners like you.

💎 Have thoughts to share or just want to say hi? Reach out anytime and be sure to get on my VIP newsletter list. Welcome to the tribe!

– Courtney
Helping Jewelry Creatives access the knowledge, resources, and mindset they

need to achieve goals they once thought impossible.

Connect with me or check out the Transform Your Jewelry Business course at

www.CourtneyGrayArts.com

🤗 Linktree: All the Things

🎁 Get your FREE guide: Courage, Clarity, and Customers and

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#64: How to Find Your Real Number: Financial Clarity for Creatives

In this episode of The Jeweler's View, host Courtney Gray speaks with Erin, founder of Hexagon Strategy Group, about the importance of financial planning for creatives. They discuss how to understand and manage personal and business expenses, emphasizing the value of creating a sustainable and fulfilling lifestyle. Erin shares resources including 'The Psychology of Money' by Morgan Housel, 'I Will Teach You to Be Rich' by Ramit Sethi, and 'Thriving with Adult ADHD' by Phil Bosier, as well as practical tips for incorporating financial discipline into daily routines. The episode concludes with an invitation to start tracking expenses and a promise of a follow-up discussion in the next episode.

00:00 Introduction to The Jeweler's View
00:48 Special Guest: Erin and Financial Security for Creatives
01:39 Erin's Background and Business Philosophy
03:09 Addressing Financial Challenges for Creatives
06:12 Practical Financial Advice and Resources
07:26 Creating a Financial Plan for Your Creative Business
13:09 Mindset and Consistency in Financial Planning
14:30 Conclusion and Next Steps

Personal and Business Finances_Simple Workbook

Erin White:

https://hexagongrp.com/

Ideation Boot Camp Interest Form

Book Recommendations:

- The Psychology of Money by Morgan Housel

-

Support the show

Visit www.CourtneyGrayArts.com to read more about what I offer. Be sure to follow The Jeweler’s View so you never miss an episode! Now you can watch on You Tube: @theJeweler'sView. I’d love it if you could subscribe, and leave a rating and review by scrolling down on the main show page, this helps the podcast reach more amazing listeners like you.

💎 Have thoughts to share or just want to say hi? Reach out anytime and be sure to get on my VIP newsletter list. Welcome to the tribe!

– Courtney
Helping Jewelry Creatives access the knowledge, resources, and mindset they

need to achieve goals they once thought impossible.

Connect with me or check out the Transform Your Jewelry Business course at

www.CourtneyGrayArts.com

🤗 Linktree: All the Things

🎁 Get your FREE guide: Courage, Clarity, and Customers and

...

Send us a text

Navigating Creative Crossroads with Courtney Gray

In this unique podcast episode, jewelry educator and tool expert Melissa Muir steps into the interviewer role to explore key questions about focus, direction, and aligning one's work with their life stages. Muir opens up about her journey, struggles with time management, and lack of clear direction in her business. Courtney Gray discusses how her program can help creatives like Muir zoom out, identify their priorities, and create a sustainable, joyful business rhythm. The conversation touches on the importance of defining vision, managing creative distractions, and using time management effectively. Both speakers emphasize that real transformation requires self-adoption and personal commitment to the process.

00:00 Introduction and Context
00:52 Meet Melissa Muir: Jewelry Educator and Tool Expert
01:22 Balancing Life and Business
02:28 Finding Direction and Focus
03:22 The Importance of Zooming Out
04:48 Course Structure and Benefits
06:03 Navigating Creative Challenges
07:57 Implementing the Framework
13:41 Conclusion and Final Thoughts

Support the show

Visit www.CourtneyGrayArts.com to read more about what I offer. Be sure to follow The Jeweler’s View so you never miss an episode! Now you can watch on You Tube: @theJeweler'sView. I’d love it if you could subscribe, and leave a rating and review by scrolling down on the main show page, this helps the podcast reach more amazing listeners like you.

💎 Have thoughts to share or just want to say hi? Reach out anytime and be sure to get on my VIP newsletter list. Welcome to the tribe!

– Courtney
Helping Jewelry Creatives access the knowledge, resources, and mindset they

need to achieve goals they once thought impossible.

Connect with me or check out the Transform Your Jewelry Business course at

www.CourtneyGrayArts.com

🤗 Linktree: All the Things

🎁 Get your FREE guide: Courage, Clarity, and Customers and

...

Send us a text

Making Informed Decisions During Rising Costs: A Jeweler's Guide

In this episode of The Jeweler's View, Courtney Gray shares insights from her 25 years in the jewelry industry to help creators navigate rising costs effectively. She emphasizes the importance of focusing on what is currently working in your business, identifying top sellers, and understanding replacement costs. The episode discourages adding more to your workload and advises making informed, refined decisions rather than reactive ones. Listeners are given a practical assignment to evaluate their top sellers and calculate current replacement costs to guide future decisions. Upcoming content includes a panel discussion on managing metal costs, featuring industry experts.

00:00 Introduction to The Jeweler's View
00:52 Recap and Practical Advice
01:58 Navigating Rising Costs
02:40 Evaluating Your Business
04:45 Adjusting to Change
06:49 Gentle Assignment and Final Thoughts
07:29 Closing Remarks and Resources

Support the show

Visit www.CourtneyGrayArts.com to read more about what I offer. Be sure to follow The Jeweler’s View so you never miss an episode! Now you can watch on You Tube: @theJeweler'sView. I’d love it if you could subscribe, and leave a rating and review by scrolling down on the main show page, this helps the podcast reach more amazing listeners like you.

💎 Have thoughts to share or just want to say hi? Reach out anytime and be sure to get on my VIP newsletter list. Welcome to the tribe!

– Courtney
Helping Jewelry Creatives access the knowledge, resources, and mindset they

need to achieve goals they once thought impossible.

Connect with me or check out the Transform Your Jewelry Business course at

www.CourtneyGrayArts.com

🤗 Linktree: All the Things

🎁 Get your FREE guide: Courage, Clarity, and Customers and

...

Send us a text

In this episode of The Jeweler's View, host Courtney Gray, a seasoned metalsmith educator and business strategist, addresses the current challenge of rising metal prices. Courtney shares her personal experience and offers strategies for managing uncertainty and maintaining a sustainable jewelry business. She introduces the 'STILL' framework—Stop, Take a breath, Investigate, Listen, and Learn—as a method to make thoughtful, rather than panic-driven, decisions. Courtney also previews an upcoming panel discussion with industry experts on coping with material cost increases. Finally, she reassures listeners that while the market is shifting, the demand for jewelry and its significance endures.

Support the show

Visit www.CourtneyGrayArts.com to read more about what I offer. Be sure to follow The Jeweler’s View so you never miss an episode! Now you can watch on You Tube: @theJeweler'sView. I’d love it if you could subscribe, and leave a rating and review by scrolling down on the main show page, this helps the podcast reach more amazing listeners like you.

💎 Have thoughts to share or just want to say hi? Reach out anytime and be sure to get on my VIP newsletter list. Welcome to the tribe!

– Courtney
Helping Jewelry Creatives access the knowledge, resources, and mindset they

need to achieve goals they once thought impossible.

Connect with me or check out the Transform Your Jewelry Business course at

www.CourtneyGrayArts.com

🤗 Linktree: All the Things

🎁 Get your FREE guide: Courage, Clarity, and Customers and

...

Send us a text

In Episode 60 of 'The Jeweler's View,' Courtney Gray delves into the universal experience of rejection within the creative industry. Drawing from her own journey, she emphasizes that rejection is often a form of protection and redirection, rather than a personal failure. Gray offers practical steps to emotionally and strategically manage rejection, encouraging artists to reframe setbacks as opportunities for growth. She stresses that rejection teaches valuable lessons in resilience, alignment, and professional boundaries, ultimately paving the way for the right opportunities. The episode concludes with actionable tasks to help artists turn rejection into constructive movement, along with an invitation to seek deeper support through her Transform course and coaching services.

Support the show

Visit www.CourtneyGrayArts.com to read more about what I offer. Be sure to follow The Jeweler’s View so you never miss an episode! Now you can watch on You Tube: @theJeweler'sView. I’d love it if you could subscribe, and leave a rating and review by scrolling down on the main show page, this helps the podcast reach more amazing listeners like you.

💎 Have thoughts to share or just want to say hi? Reach out anytime and be sure to get on my VIP newsletter list. Welcome to the tribe!

– Courtney
Helping Jewelry Creatives access the knowledge, resources, and mindset they

need to achieve goals they once thought impossible.

Connect with me or check out the Transform Your Jewelry Business course at

www.CourtneyGrayArts.com

🤗 Linktree: All the Things

🎁 Get your FREE guide: Courage, Clarity, and Customers and

...

Send us a text

In this episode of 'The Jeweler's View,' Courtney Gray, a seasoned metalsmith and creative business strategist, addresses the common fear jewelers face when approaching galleries and retailers. Sharing a personal anecdote about her own fears, she encourages jewelers to view gallery outreach as mutually beneficial. Gray offers a simple, effective email script for submitting work to galleries and advises on follow-up communication. She stresses the importance of professional presentation and reframing the outreach process as contributing positively to galleries in need of fresh, diverse work. Practical steps are included for preparing for gallery submissions and overcoming mental roadblocks. Listeners are urged to take actionable steps toward their gallery outreach goals, with additional support available through her coaching and courses.

Get the Gallery Outreach Templates : https://courtney-gray.mykajabi.com/forms/2149387677

Support the show

Visit www.CourtneyGrayArts.com to read more about what I offer. Be sure to follow The Jeweler’s View so you never miss an episode! Now you can watch on You Tube: @theJeweler'sView. I’d love it if you could subscribe, and leave a rating and review by scrolling down on the main show page, this helps the podcast reach more amazing listeners like you.

💎 Have thoughts to share or just want to say hi? Reach out anytime and be sure to get on my VIP newsletter list. Welcome to the tribe!

– Courtney
Helping Jewelry Creatives access the knowledge, resources, and mindset they

need to achieve goals they once thought impossible.

Connect with me or check out the Transform Your Jewelry Business course at

www.CourtneyGrayArts.com

🤗 Linktree: All the Things

🎁 Get your FREE guide: Courage, Clarity, and Customers and

...

Send us a text

In this episode of 'The Jeweler's View,' Courtney Gray, a seasoned metalsmith and creative business strategist, shares insights on how to create a cohesive jewelry collection without becoming overwhelmed. With over 25 years of experience in the jewelry industry, Courtney emphasizes the importance of focus in designing a collection that reflects a unified style. She introduces a 'three to five piece cohesive collection framework' and outlines actionable steps, including selecting a through line (like a shape, texture, or color), creating an anchor piece, and developing supporting pieces. Courtney also offers advice on simplifying materials and avoiding overcomplication. Additional tips include taking photos to maintain consistency and organizing new ideas for future collections. Finally, she encourages designers to reach out for personalized coaching if further guidance is needed. Next week's topic will tackle how to confidently approach galleries and retailers.

Support the show

Visit www.CourtneyGrayArts.com to read more about what I offer. Be sure to follow The Jeweler’s View so you never miss an episode! Now you can watch on You Tube: @theJeweler'sView. I’d love it if you could subscribe, and leave a rating and review by scrolling down on the main show page, this helps the podcast reach more amazing listeners like you.

💎 Have thoughts to share or just want to say hi? Reach out anytime and be sure to get on my VIP newsletter list. Welcome to the tribe!

– Courtney
Helping Jewelry Creatives access the knowledge, resources, and mindset they

need to achieve goals they once thought impossible.

Connect with me or check out the Transform Your Jewelry Business course at

www.CourtneyGrayArts.com

🤗 Linktree: All the Things

🎁 Get your FREE guide: Courage, Clarity, and Customers and

...