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In this episode of 'The Jeweler's View,' Courtney Gray, a seasoned metalsmith and creative business strategist, shares insights on how to create a cohesive jewelry collection without becoming overwhelmed. With over 25 years of experience in the jewelry industry, Courtney emphasizes the importance of focus in designing a collection that reflects a unified style. She introduces a 'three to five piece cohesive collection framework' and outlines actionable steps, including selecting a through line (like a shape, texture, or color), creating an anchor piece, and developing supporting pieces. Courtney also offers advice on simplifying materials and avoiding overcomplication. Additional tips include taking photos to maintain consistency and organizing new ideas for future collections. Finally, she encourages designers to reach out for personalized coaching if further guidance is needed. Next week's topic will tackle how to confidently approach galleries and retailers.

Support the show

Visit www.CourtneyGrayArts.com to read more about what I offer. Be sure to follow The Jeweler’s View so you never miss an episode! Now you can watch on You Tube: @theJeweler'sView. I’d love it if you could subscribe, and leave a rating and review by scrolling down on the main show page, this helps the podcast reach more amazing listeners like you.

💎 Have thoughts to share or just want to say hi? Reach out anytime and be sure to get on my VIP newsletter list. Welcome to the tribe!

– Courtney
Helping Jewelry Creatives access the knowledge, resources, and mindset they

need to achieve goals they once thought impossible.

Connect with me or check out the Transform Your Jewelry Business course at

www.CourtneyGrayArts.com

🤗 Linktree: All the Things

🎁 Get your FREE guide: Courage, Clarity, and Customers and

...

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"How to Sell Jewelry Without Doing Shows (5 Proven Methods)"

IA huge thank you to Gesswein, today’s episode sponsor. If you’re a jeweler who geeks out on precision tools the way some people geek out on vintage vinyl, Gesswein is your candy shop. They’ve been equipping makers for over a century, and their tools are the quiet partners behind so many beautifully crafted pieces.

Check them out at gesswein.com and start upgrading the way you work, one brilliant tool at a time.

n this episode of 'The Jeweler's View', host Courtney Gray, a metalsmith educator and business strategist, shares insights from her 25 years of experience in the jewelry industry. She introduces five alternative methods for selling jewelry without relying on shows, including intentional word-of-mouth, collector preview emails, DM selling, small virtual events, and collaborations with other local businesses. Courtney emphasizes building genuine relationships, providing actionable insights, and encourages listeners to try just one of the methods. The episode promotes deeper connections rather than aggressive sales tactics. Sponsored by Gesswein, it underscores the importance of partnerships and offers support for struggling jewelers.

Support the show

Visit www.CourtneyGrayArts.com to read more about what I offer. Be sure to follow The Jeweler’s View so you never miss an episode! Now you can watch on You Tube: @theJeweler'sView. I’d love it if you could subscribe, and leave a rating and review by scrolling down on the main show page, this helps the podcast reach more amazing listeners like you.

💎 Have thoughts to share or just want to say hi? Reach out anytime and be sure to get on my VIP newsletter list. Welcome to the tribe!

– Courtney
Helping Jewelry Creatives access the knowledge, resources, and mindset they

need to achieve goals they once thought impossible.

Connect with me or check out the Transform Your Jewelry Business course at

www.CourtneyGrayArts.com

🤗 Linktree: All the Things

🎁 Get your FREE guide: Courage, Clarity, and Customers and

...

Send us a text

Courtney Gray, a seasoned metalsmith and creative business strategist, introduces 'The Jeweler's View' podcast. With 25 years of experience in the jewelry industry, Courtney aims to share hard-earned lessons to help artists build a sustainable creative rhythm. The episode addresses common obstacles artists face, like the hesitation to send newsletters due to self-doubt or heavy world events. Courtney emphasizes that newsletters are tools for connection, not marketing, and offers practical advice on creating authentic, consistent communication with one's network. Building trust through regular updates turns small connections into a supportive, engaged community.

Support the show

Visit www.CourtneyGrayArts.com to read more about what I offer. Be sure to follow The Jeweler’s View so you never miss an episode! Now you can watch on You Tube: @theJeweler'sView. I’d love it if you could subscribe, and leave a rating and review by scrolling down on the main show page, this helps the podcast reach more amazing listeners like you.

💎 Have thoughts to share or just want to say hi? Reach out anytime and be sure to get on my VIP newsletter list. Welcome to the tribe!

– Courtney
Helping Jewelry Creatives access the knowledge, resources, and mindset they

need to achieve goals they once thought impossible.

Connect with me or check out the Transform Your Jewelry Business course at

www.CourtneyGrayArts.com

🤗 Linktree: All the Things

🎁 Get your FREE guide: Courage, Clarity, and Customers and

...