If you charged £100 five years ago and haven’t changed it since, you’d need to be at £125 today just to stand still. Meanwhile your service got better, your costs went up, and your pricing stayed frozen. Not changing your prices is still a pricing decision.

Jason Marc Campbell sits down with Jenny Millar, founder of Untapped Pricing and co-author of The Pricing Sprint, who spent ten years leading pricing at eBay across eleven European markets. Jenny explains why pricing is far more psychological than numerical, the three biases that keep companies frozen, how discounting quietly trains your customers to wait, and the four questions that reveal what people will genuinely pay.

=====

👂Listen out for:

Loss aversion, status quo bias and misaligned incentives

Why blanket price rises rarely work

Four questions that uncover willingness to pay

How discounting undermines a premium brand

Five customer conversations reveal most of the insight

=====

❤️ New to the Jason Marc Campbell Business Podcast?

Discover the Book written by Jason, Selling With Love.

http://jasonmarccampbell.com/book

Subscribe to the YouTube Channel HERE:

https://www.youtube.com/c/sellingwithlove

=====

📱I'd love to connect with you. You can find me, your host, Jason Marc Campbell on the following Channels:

Instagram: https://www.instagram.com/jasonmarccampbell

LinkedIn: https://www.linkedin.com/in/jasonmarccampbell

Note from Jason: This Podcast, as I have, has evolved. From Selling with Love Podcast and Superhumans at Work by Mindvalley. I remain curious and continue to grow into more topics that can support others on a journey for success and fulfilment. Enjoy ;-)

#FransFrancis #JasonMarcCampbell #SellingWithLove

One of Jason's sales reps had studied every methodology, knew the scripts cold, and was doing everything right on paper. AI reviewed his calls and found nothing wrong. His results still weren't landing. What was missing had nothing to do with knowledge.

In this solo episode, Jason Marc Campbell breaks down why the most self-aware, intelligent people often struggle hardest when they're new to sales, and why some of them quit before they ever get good. He covers the Greek framework of logos, pathos and ethos, why your energy matters more than your script, and the self-critical voice that convinces capable people they aren't cut out for this.

=====

👂Listen out for:

Logos, pathos and ethos in a sales conversation

Why unaware people sometimes learn sales faster

Your self-criticism is the real obstacle, not your skill

Don't become someone you're not to sell

A no today can become a client later

=====

❤️ New to the Jason Marc Campbell Business Podcast?

Discover the Book written by Jason, Selling With Love.

http://jasonmarccampbell.com/book

Subscribe to the YouTube Channel HERE:

https://www.youtube.com/c/sellingwithlove

=====

📱I'd love to connect with you. You can find me, your host, Jason Marc Campbell on the following Channels:

Instagram: https://www.instagram.com/jasonmarccampbell

LinkedIn: https://www.linkedin.com/in/jasonmarccampbell

Note from Jason: This Podcast, as I have, has evolved. From Selling with Love Podcast and Superhumans at Work by Mindvalley. I remain curious and continue to grow into more topics that can support others on a journey for success and fulfilment. Enjoy ;-)

#FransFrancis #JasonMarcCampbell #SellingWithLove

Frans Francis once took 33 sales calls in a row and didn't close a single one. They were qualified leads with money who needed what he was offering, and they all said no. What finally turned it around wasn't a better pitch, but letting go of the rush and the outcome entirely.

On this episode of Selling With Love, Jason Marc Campbell sits down with Frans Francis, founder of Soulful Selling and the only person given Michael Oliver's blessing to carry forward the Natural Selling legacy. Frans breaks down his SERVE framework, why the enthusiasm advice most sales trainers give actually backfires, how opening with vulnerability creates the safety needed for real conversations, and why the strongest position in any negotiation is being genuinely willing to walk away.

=====

👂Listen out for:

Service, empathy, relationship, vulnerability, enlightened detachment

Why letting go of the outcome closes more deals

Enthusiasm on sales calls often backfires

Red flags that mean you are being manipulated

Honour the process instead of rushing the close

=====

❤️ New to the Jason Marc Campbell Business Podcast?

Discover the Book written by Jason, Selling With Love.

http://jasonmarccampbell.com/book

Subscribe to the YouTube Channel HERE:

https://www.youtube.com/c/sellingwithlove

=====

📱I'd love to connect with you. You can find me, your host, Jason Marc Campbell on the following Channels:

Instagram: https://www.instagram.com/jasonmarccampbell

LinkedIn: https://www.linkedin.com/in/jasonmarccampbell

Note from Jason: This Podcast, as I have, has evolved. From Selling with Love Podcast and Superhumans at Work by Mindvalley. I remain curious and continue to grow into more topics that can support others on a journey for success and fulfilment. Enjoy ;-)

#FransFrancis #JasonMarcCampbell #SellingWithLove