『The Irresistible Marketing Pod』のカバーアート

The Irresistible Marketing Pod

The Irresistible Marketing Pod

著者： Isa Gautschi The Marketing Confidence Cheerleader & owner of M.Isa Messaging
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 Welcome to the Irresistible Marketing Pod, the podcast that teaches you how to tap into your emotional power to create magickal, magnetic marketing. Through insights from The Marketing Confidence Cheerleader, real-life marketing examples, & interviews with our favorite wildly successful, wildly radical business wizards, this podcast will soothe and entertain you whilst vanquishing your marketing ick factor. Made with love for small business owners & personal brands in the fields of health, wellness, beauty, social justice, and the creative arts.Copyright 2022 All rights reserved. マネジメント・リーダーシップ マーケティング マーケティング・セールス リーダーシップ 経済学
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  • #94 Marketing As Resistance

    #94 Marketing As Resistance
    2025/07/16
    Real life examples of marketing so powerful, so radical, so inclusive- it profitably changed the tides of public opinion and norms. Work With Me 🍓 Join The Squad 🎉 🍓 Work with me 1:1 with complimentary access to Squad 🎉 🍓 Pick my marketing brain over a ☕ Zoom Coffee ☕ (limited to 1 per person) Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox 🍓 Join my newsletter Follow Me 🍓 Follow me on YouTube:@marketingconfidencecheerleader 🍓 Follow me on LinkedIn 🍓 Follow me on Insta:@marketingconfidencecheerleader 🍓 Follow me on TikTok:@confidencecheerleader 🍓 Follow me on Facebook: @misamessaging Email Me 🍓isa@misamessaging.com Sources for This Episode Fenty Beauty https://thehoneypop.com/2025/02/20/5-ways-rihannas-brand-fenty-revolutionized-the-beauty-industry/ https://www.vogue.com/article/rihanna-vogue-cover-june-issue-2018?ref=popsugar.com&=___psv__p_44816098__t_w_ https://www.popsugar.com/beauty/fenty-beauty-made-100-million-40-days-44816098 https://www.vogue.co.uk/beauty/article/rihanna-fenty-beauty-diversity https://www.bbc.com/news/newsbeat-58084543 https://www.elle.com/beauty/makeup-skin-care/a20967710/makeup-companies-40-foundation-shades-fenty-beauty-influence/ https://www.forbes.com/sites/maddieberg/2021/08/04/fentys-fortune-rihanna-is-now-officially-a-billionaire/ https://www.livemint.com/companies/fenty-beauty-rihanna-celebrity-beauty-brand-has-highest-valuation-its-not-hailey-bieber-rhode-selena-gomez-rare-beauty-11748530254494.html Savage X Fenty / Victoria’s Secret https://girlsunited.essence.com/feedback/news/savage-x-fenty-show/ https://theboar.org/2020/03/downfall-victorias-secret-metoo-movement/ https://www.buzzfeednews.com/article/ellendurney/victorias-secret-accused-of-copying-rihanna-savage-fenty https://www.cnn.com/2020/02/21/business/rise-and-fall-of-victorias-secret https://www.economist.com/business/2025/06/19/victorias-secret-is-struggling-to-reinvent-itself https://girlsunited.essence.com/feedback/news/rihannas-savage-x-fenty-lingerie-line/ https://www.forbes.com/sites/korihale/2021/02/16/rihannas-savage-x-fenty-reaches-1-billion-valuation-in-lingerie-equity/ Patagonia https://www.nytimes.com/2018/05/05/business/patagonia-trump-bears-ears.html https://www.outsideonline.com/outdoor-adventure/environment/big-business-resist?scope=anon https://www.gq.com/story/patagonia-trump-lawsuit-sales-uptick https://www.nytimes.com/2022/09/14/climate/patagonia-climate-philanthropy-chouinard.html https://www.patagonia.com/ownership/ https://eelp.law.harvard.edu/tracker/president-biden-signed-executive-orders-restoring-boundaries-of-bears-ears-and-grand-staircase-escalante-monuments/ https://www.nrdc.org/court-battles/nrdc-et-v-trump-bears-ears Costco / Target https://www.businessinsider.com/jpmorgan-costco-keeping-dei-despite-trump-executive-orders-2025-1 https://www.diversityresources.com/dei-backlash-or-commitment-what-costco-and-target-reveal/ https://www.marketwatch.com/story/costco-managed-another-month-of-sales-growth-in-april-but-it-marks-a-slowdown-from-march-118d4069 https://www.stlamerican.com/news/national-news/target-sales-down-after-dropping-dei-initiatives https://www.usatoday.com/story/money/2025/03/05/target-fast-40-day-boycott/81592119007/ Fifty Licks https://www.oregonlive.com/portland/2018/06/fifty_licks_ice_cream_truck.html https://www.wweek.com/promotions/2024/07/23/2024-best-of-portland-readers-poll-food/ Studies https://www.unstereotypealliance.org/en/resources/the-business-case-for-inclusive-advertising https://www.unwomen.org/en/news-stories/press-release/2024/09/new-research-proves-that-inclusive-advertising-boosts-sales-and-brand-value https://blog.hubspot.com/marketing/inclusive-marketing
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    28 分
  • #93 How To Convey Expertise with Shaté Hayes

    #93 How To Convey Expertise with Shaté Hayes
    2025/05/13

    If your About page is just a bullet point list of your qualifications, you’re leaving money on the table.

    In this episode, Shaté Hayes, founder & CEO of Career Steward, Inc., shares practical tips for taking radical ownership of your story and sharing it so powerfully, it blasts open opportunities.

    You’ll learn:

    🖋️ How to convey expertise- ethically

    🖋️ How to identify the strongest parts of your story to share in your marketing

    🖋️ How to use data to combat your imposter syndrome

    🖋️ Why negative self-talk can sink your messaging

    🖋️ How to get better stories

    🖋️ How to message through a major career (and identity) change

    Clear your opportunity blocks!

    🍓Check out Shaté’s free resource to help clear opportunity blocks, take action, and love your work again.

    Follow Shaté

    🍓careersteward.co 🍓LinkedIn

    Work With Me

    🍓 Join The Squad 🎉 🍓 Work with me 1:1 🍓 Pick my marketing brain over a complimentary ☕ Zoom Coffee ☕ (limited to 1 per person)

    Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox

    🍓 Join my newsletter

    Follow Me

    🍓 Follow me on YouTube:@marketingconfidencecheerleader 🍓 Follow me on Insta:@marketingconfidencecheerleader 🍓 Follow me on TikTok:@confidencecheerleader

    Email Me

    🍓isa@misamessaging.com
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    41 分
  • #92 How Long Til They Buy?

    #92 How Long Til They Buy?
    2025/05/12

    Expecting instant results often betrays a lack of understanding of your buyer’s journey. Here’s why measuring too early will lead you to misinterpret your data.

    Work With Me

    🍓 Join The Squad 🎉 🍓 Work with me 1:1 🍓 Pick my marketing brain over a complimentary ☕ Zoom Coffee ☕ (limited to 1 per person)

    Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox

    🍓 Join my newsletter
    続きを読む 一部表示
    19 分
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