What makes a company truly incorruptible?

In this special episode of the Inverted Podcast, Jeroen, Dana, and Dario sit down with legendary entrepreneur and The Lean Startup author Eric Ries to explore the ideas behind his new book, "Incorruptible: Why Good Companies Go Bad…and How Great Companies Stay Great"

Together, they unpack why some companies stay true to their values while others slowly compromise under pressure from investors, incentives, and short-term thinking. Eric shares powerful stories from companies like Costco, Cloudflare, and Anthropic, explaining how trust, governance, and long-term purpose can become real competitive advantages—not just ideals.

The conversation also dives into why security, privacy, and safety are often the first things sacrificed in profit-driven environments, and why building them into a company’s DNA from the beginning matters more than ever. If you care about building products, companies, or systems that people can truly trust, this episode is for you.

In this episode, we cover:

➡️The deeper meaning behind The Lean Startup

➡️Why speed without long-term thinking can be dangerous

➡️The core ideas in Eric Ries’s new book, Incorruptible

➡️How companies like Costco and Cloudflare turned principles into strength

➡️Why security, privacy, and safety are essential to trustworthy businesses

➡️How founders, employees, and even job candidates can spot incorruptible organizations

You can find Eric's new book "Incorruptible: Why Good Companies Go Bad…and How Great Companies Stay Great" here:

https://www.amazon.com/Incorruptible-Shape-Companies-That-Stand/dp/B0FWZZBPZB

And at the website: https://www.incorruptible.co/If you enjoyed this conversation, don’t forget to like, subscribe, and share for more episodes on security, privacy, cyber abuse, spam, and building better “inverted” products.

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How Do You Build AI Products That Are Compliant Before It’s Too Late?

In this special episode of the Inverted podcast, host Dario Salice sits down with Dexter Awoyemi, an independent AI systems architect working at the intersection of AI, regulation, and product design. Together, they explore what it really means to build AI systems responsibly—before compliance becomes a painful afterthought.

Dexter introduces his philosophy of “clarity before code”, arguing that teams should start with intent, risk classification, and human oversight rather than jumping straight into models and frameworks. The conversation dives deep into the EU AI Act, including how turning complex regulations into executable knowledge graphs can help product and engineering teams reason about their obligations without reading hundreds of pages of legal text.

You’ll hear a candid discussion about:

➡️ Why human-in-the-loop is a non‑negotiable requirement for AI systems—and how it affects UX, auditability, and accountability

➡️ Common mistakes teams make when applying AI to complex reasoning and regulatory interpretation

➡️ How compliance, security, and product teams can collaborate earlier instead of acting as late-stage gatekeepers

➡️ What product teams should focus on first: risk classification, observability, and designing for failure modes

➡️ Why AI regulation, much like GDPR, is likely to become the global default—and why early compliance is not wasted work

This episode is especially valuable for product managers, engineers, and founders building AI-powered products in regulated or soon-to-be-regulated environments who want to avoid expensive rewrites, organizational friction, and downstream risk.

If you’re interested in real-world security strategies, AI security, zero trust, and the evolving challenges facing media organizations, this episode is a must-listen.

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🎧 Listen, learn, and join the conversation! 🎧

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🎙️ Inverted Podcast #20 — Targeted Attacks: Protecting High‑Risk People and Organizations 🎙️

What does it really mean to be a high‑risk user—and how are targeted attacks different from everyday phishing and scams?

In this episode of the Inverted Podcast, Jeroen Kemperman is joined by co-hosts Dario Salice and Dana Kaufman, with special guest Mike Sager, to break down the world of targeted cyberattacks. Together, they explore how activists, journalists, political candidates, founders, and other high‑value individuals are targeted by well‑resourced adversaries—and why conventional security advice often falls short for these groups.

The conversation dives into how nation‑states, organized crime, and sophisticated attackers operate differently from “drive‑by” attackers, investing time and resources to research their targets, craft personalized lures, and escalate attacks until they succeed. The panel discusses real‑world examples like political campaigns, advocacy organizations, journalists, and small consulting teams that become critical entry points for attackers—often without the resources of large enterprises.

The episode also looks at how AI and data leakage are changing the threat landscape, making highly personalized social‑engineering attacks faster, cheaper, and more scalable than ever before. As the panel explains, techniques that once required days or weeks of effort can now be performed in hours—dramatically expanding who can be targeted and how.

From a product and platform perspective, the discussion turns to what builders can do to better protect high‑risk users. Drawing on experience with programs like Google’s Advanced Protection Program, panel discusses raising the security baseline, giving users ways to opt into stronger protections, being opinionated about defaults, and balancing security with usability so protections don’t get turned off.

The episode wraps with practical advice for individuals who believe they may be targeted—ranging from using hardware security keys, to seeking help from trusted organizations, to developing a mindset of verification and healthy skepticism.

If you’re building products for real people—or you worry that you or your users might be a high‑value target—this episode offers clear, grounded insights on how to think about security when failure really matters.

If you’re interested in real-world security strategies, zero trust, and the evolving challenges facing media organizations, this episode is a must-listen.

Connect with the hosts and guests on LinkedIn to continue the conversation!

🎧 Listen, learn, and join the conversation! 🎧

Find us on LinkedIn, Spotify, YouTube, Amazon Music/Audible, iHeartRadio or our website, and leave a message with your thoughts or questions. Check out our 🌐website: https://invertedpm.com/

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