Why were peptides removed from the market in 2023? Why are six of seven now being recommended for return? And what does this reveal about the hidden incentives shaping healthcare, innovation, and public policy?

In the inaugural episode of The Incentives Lab, Aaron Bare sits down with his co-founder, Dr. Ricardo Rosselló—former Governor of Puerto Rico, bioengineer, neuroscientist, and advocate for evidence-based innovation—to unpack one of the most important healthcare policy discussions happening today.

Together they explore:

What peptides actually are—and why they’ve become one of the fastest-growing topics in longevity and regenerative medicine.

The recent FDA advisory committee recommendations and what they mean for patients and physicians.

How unintended consequences created a gray market when access disappeared.

The difference between visible incentives, hidden incentives, and perverse incentives in healthcare regulation.

Why better policy isn’t about choosing sides—it’s about designing better incentive systems.

More than a conversation about peptides, this episode introduces the core mission of The Incentives Lab: exposing the invisible forces that shape our decisions, institutions, businesses, and society.

Because every policy creates incentives.

Every incentive changes behavior.

And every behavior shapes the future.

If you want to better understand why people, organizations, and governments make the decisions they do—and how changing incentives can create extraordinary outcomes—this podcast is for you.

Hosted by Aaron Bare

Featuring Dr. Ricardo Rosselló

The Incentives Lab

Because all problems are incentive problems.
Learn More Here.