Ever feel like your business has a mind of its own? Like you’ve built something that’s successful on paper but doesn’t feel good anymore? In this episode, we’re talking about how to design a business that actually works for you, brings you joy, and lets you choose who you work with, what you sell, and how much you charge.

Helen shares how alignment, self-trust, and having fun in business aren’t optional extras. They’re the whole point. And yes, you are allowed to say no to money if it’s not a good fit.

Here are the Highlights:

The Misconception of Business Hardship (4:03)

The Role of Self-Trust and Alignment (11:02)

The Impact of External Validation and Fear (14:31)

The Role of Ideal Clients in Business Joy (19:38)

The Impact of Platform Changes on Business Joy (27:34)

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The Ideal Client Attraction Kickstart

Ideal Client Attraction free 5 Day Challenge

Alignment Quiz

I’m guessing you’ve heard of the 80/20 rule, but are you actually using it? In this episode, we talk about how to apply it to your business, marketing, clients, and even your personal life. You’ll hear how just 20 percent of your efforts could be creating 80 percent of your results - or 80 percent of your headaches.

The big question is: are you focusing on what really moves the needle?

I’ll walk you through the exact questions I ask in client audits to help them figure out what’s working, what’s not, and what needs to be protected at all costs. If you’re feeling time-poor or energy-drained, this is a practical reset you didn’t know you needed.

Warning: it might involve cutting a few metaphorical pumpkins loose.

Highlights:

Understanding the 80/20 Rule in Business (1:35)

Applying the 80/20 Rule to Marketing and Client Management (2:49)

Personal Applications of the 80/20 Rule (5:01)

Balancing Personal and Professional Life (8:03)

Practical Steps for Implementing the 80/20 Rule (17:20)

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The Ideal Client Attraction Kickstart

Ideal Client Attraction free 5 Day Challenge

Alignment Quiz

Passive income. Two words that get thrown around a lot, usually with a side of “make money while you sleep” and a cocktail of false promises. In this episode, I unpack what passive income really looks like for online business owners and why it’s more about systems, product alignment, and seamless customer experience than magical Stripe notifications.

I’m sharing the real story behind my £19 offer that actually sells while I’m off doing other things, and the truth about memberships, group programmes, and mini-courses. If you’ve been wondering how to make money without being constantly “on,” this one’s for you.

Here are the Highlights:

Exploring Different Income Streams (2:40)

Challenges of Memberships and Group Programs (6:33)

Marketing and Promotion Strategies (11:42)

Building a Product Stack (12:23)

Customer Experience and Friction Points (12:38)

The Role of Consistency and Promotion (29:00)

Responsibility and Impact (29:23)

Encouraging Audience Interaction (36:37)

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The Ideal Client Attraction Kickstart

Ideal Client Attraction free 5 Day Challenge

Alignment Quiz

Let’s talk about the thing most people are too polite (or too British) to say out loud - sometimes running a business makes you feel like a terrible friend, partner, or parent.

In this episode, Helen gets right into the messiness of guilt, stretched-too-thin energy, and why “balance” might be the biggest myth of them all.

She shares what she’s doing differently after hitting her limit and offers a refreshingly honest take on how to run a successful business without sacrificing your sanity or relationships. If you’ve ever felt like you’re letting someone down - this one’s for you.

Here are the Highlights:

The Impact of Client Success on Pricing (4:35)

The Role of Ideal Client Avatars (5:54)

The Evolution of Pricing and Services (19:46)

The Importance of Free Content and Community (20:45)

The Role of Proximity and Specificity in Pricing (34:48)

The Importance of Client Investment (35:17)

The Role of Mentorship and Belief in Success (35:30)

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The Ideal Client Attraction Kickstart

Ideal Client Attraction free 5 Day Challenge

Alignment Quiz

Running a business isn't just spreadsheets and sales targets. It’s emotional whiplash, imposter syndrome, unexpected wins, and the occasional meltdown over tax bills. In this episode, Helen gets honest about the unpredictable highs and crushing lows of running your own show in the online space. From navigating trolls and toxic comments to the vulnerable reality of scaling fast without a safety net, nothing's off the table.

You’ll hear the story behind Helen’s near-business-breakdown, what she learned from the chaos, and why she kept showing up even when it would’ve been easier to quit.

If you've ever questioned whether you're cut out for this - this episode will feel like a very honest, slightly sweary pep talk from someone who’s been through the fire and come out stronger (and funnier) on the other side.

Here are the Highlights:

The Highs and Lows of Business Ownership (3:24)

Handling Online Bullying and Criticism (9:57)

Validation and Recognition in Business (18:01)

Financial Struggles and Business Challenges (29:57)

Overcoming Financial Crisis (41:07)

First Business Successes (41:54)

Scaling and Growing a Business (54:28)

The Role of Ideal Client Attraction (56:11)

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The Ideal Client Attraction Kickstart

Ideal Client Attraction free 5 Day Challenge

Alignment Quiz

If it feels like you’re constantly working but your business still isn’t giving you what you want, this one’s for you. We’re talking about the sneaky habits that keep you stuck in busy mode, why simplifying your offers can actually bring better results, and how to spot when something just isn’t worth your time anymore.

You’ll come away with fresh clarity on what’s actually working, what’s just noise, and how to shift from feeling stretched to feeling strategic. This isn’t about doing more. It’s about making what you do really count.

Highlights:

The Transition from Freelancer to Business Owner (4:14)

The Financial and Emotional Challenges of Freelancing (26:25)

The Importance of Future Visioning (27:01)

The Role of Support and Encouragement (29:20)

The Financial and Emotional Benefits of Building a Business (32:36)

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The Ideal Client Attraction Kickstart

Ideal Client Attraction free 5 Day Challenge

Alignment Quiz

Ever found yourself saying yes when you really wanted to say no? This episode is your permission slip to stop doing that. We’re talking boundaries, pricing, and how to own your “no” like the CEO you are. From attracting dream clients who respect your time, to the link between what you charge and how well you’re treated, this one’s packed with practical insights and refreshingly honest stories.

We get into the messy middle of people-pleasing, running a business with heart, and why clarity in your offers isn’t just helpful, it’s essential. Oh, and yes, there’s a heated blanket and a dog involved. Obviously.

Highlights:

Balancing Feminine and Masculine Energy (1:09)

Personal Boundaries and Client Attraction (13:14)

The Role of Pricing in Setting Boundaries (13:42)

The Impact of Personal Boundaries on Business Success (14:02)

Empowering the Team to Enforce Boundaries (24:01)

The Cost of Neglecting Boundaries (43:19)

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The Ideal Client Attraction Kickstart

Ideal Client Attraction free 5 Day Challenge

Alignment Quiz

If marketing feels like shouting into the void, this episode will shift something.

Helen explains how she uses content to build real momentum - without churning out posts for the sake of it. We talk about her "energy stacking" approach, why podcasting plays a key role in her strategy, and how she reuses her best ideas instead of always starting from scratch.

It’s not about going viral. It’s about being consistent in a way that actually works for you. Expect honest reflections, practical tips, and a few solid reminders that you’re probably doing better than you think.

Here are the Highlights:

Consultative Approach and Trust in Paid Traffic (43:47)

Organic vs. Paid Traffic Integration (43:58)

Self-Liquidating Offers and Strategic Planning (44:09)

Long-Term Thinking and Relationship Building (44:50)

Balancing Short-Term and Long-Term Goals (45:02)

The Role of Data and Metrics in Paid Traffic (45:15)

Building a Robust Marketing Machine (45:30)

Connect with Helen:

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The Ideal Client Attraction Kickstart

Ideal Client Attraction free 5 Day Challenge

Alignment Quiz