If marketing feels like shouting into the void, this episode will shift something.

Helen explains how she uses content to build real momentum - without churning out posts for the sake of it. We talk about her "energy stacking" approach, why podcasting plays a key role in her strategy, and how she reuses her best ideas instead of always starting from scratch.

It’s not about going viral. It’s about being consistent in a way that actually works for you. Expect honest reflections, practical tips, and a few solid reminders that you’re probably doing better than you think.

Here are the Highlights:

Consultative Approach and Trust in Paid Traffic (43:47)

Organic vs. Paid Traffic Integration (43:58)

Self-Liquidating Offers and Strategic Planning (44:09)

Long-Term Thinking and Relationship Building (44:50)

Balancing Short-Term and Long-Term Goals (45:02)

The Role of Data and Metrics in Paid Traffic (45:15)

Building a Robust Marketing Machine (45:30)

Connect with Helen:

LinkedIn

Facebook

Instagram

TikTok

The Ideal Client Attraction Kickstart

Ideal Client Attraction free 5 Day Challenge

Alignment Quiz

Ever feel like your podcast is the best-kept secret on the internet? You’re not alone.

In this episode, Helen shares why relying on word-of-mouth or hoping someone stumbles across your show isn’t a growth strategy. We get into how to build a podcast promotion habit that actually works and doesn’t require you to become a full-time content creator. From setting realistic expectations to embracing repetition (yes, you can talk about your podcast more than once), Helen breaks down how to stop hiding your episodes and start getting them heard.

It's simple, doable, and might just shift everything.

Oh , and there's a part TWO available right now!

Here are the Highlights:

Solopreneur vs. Marketing Machine (2:18)

Leveraging Time and Visibility (7:07)

Guest Expert Opportunities (35:57)

Podcast Guest Appearances (36:24)

Leveraging Content in Different Platforms (41:46)

Personal Branding and Faith (53:35)

Transitioning to New Offerings (53:46)

Future Plans and Mastermind Program (55:19)

Connect with Helen:

LinkedIn

Facebook

Instagram

TikTok

The Ideal Client Attraction Kickstart

Ideal Client Attraction free 5 Day Challenge

Alignment Quiz

What if your automations could actually make your clients feel more seen, not less?

In this episode, we look at how Helen has turned automation into a powerful relationship-builder. From WhatsApp voice notes that land like a personal text to scorecard data that sorts leads like magic, Helen shares how her team creates tailored, high-touch experiences at scale.

We talk mindset blocks, the automations she’d happily bin, and why “unsubscribe” isn’t the drama some people think it is. This one’s for anyone who wants to grow their business without losing their human touch - or their mind in the process.

Here are the Highlights:

WhatsApp Automations and Client Engagement (5:20)

Score App and Strategic Decision Making (6:41)

Email Marketing and Team Efficiency (9:27)

Zaps and Automation Integration (12:38)

Risks and Rewards of Automation (34:36)

Planning and Implementing Automations (34:49)

Client-Centric Automations (35:04)

Scaling with Personality (35:19)

Connect with Helen:

LinkedIn

Facebook

Instagram

TikTok

The Ideal Client Attraction Kickstart

Ideal Client Attraction free 5 Day Challenge

Alignment Quiz

Hiring your first team member can feel like a massive leap, especially when your brain is juggling both business strategy and remembering if there’s toilet roll in the cupboard. In this episode, we chat honestly about why your actual first hire might not be in your business at all, how to reduce mental load, and why trust beats fancy job titles every time.

We also get real about what it's like to build a team when you're the bottleneck, how to hire people who just "get you," and what it takes to step fully into a CEO mindset. Expect laughs, straight-talking, and plenty of ‘that’s me’ moments.

Highlights:

First Hire and Building a Business Machine (07:56))

Outsourcing Domestic Responsibilities (16:58)

Trust and Team Dynamics (17:12)

Handling Business Growth and Team Expansion (19:18)

Next Hire and Business Strategy (25:19)

Connect with Helen:

LinkedIn

Facebook

Instagram

TikTok

The Ideal Client Attraction Kickstart

Ideal Client Attraction free 5 Day Challenge

Alignment Quiz

Ever hit a revenue milestone and thought, “Wait, where did all the money go?” You’re not alone. In this episode, Helen unpacks the surprising truth about scaling to a million and why that figure often looks very different in your actual bank account. From lifestyle businesses to full-blown marketing machines, she breaks down the trade-offs, the profit margins, and the energy it takes to keep your business growing without breaking you (or your team).

Expect honest insights about growing pains, rebuilding after burnout, and learning how to use data like a CEO, not a drama queen. It’s the real talk you wish more entrepreneurs shared. If you’re scaling, stalling, or wondering whether you even want the million, this one’s worth every minute.

Here are the Highlights:

The Importance of Building a Machine Business (1:53)

Profit Margins and Scaling Challenges (3:18)

Building a Sustainable Business Model (7:46)

The Role of Data in Business Decisions (15:33)

The Importance of Mindset and Resilience (28:18)

Connect with Helen:

LinkedIn

Facebook

Instagram

TikTok

The Ideal Client Attraction Kickstart

Ideal Client Attraction free 5 Day Challenge

Alignment Quiz

Is it time to stop being the entire business and start building one that runs without you? In this episode, we’re talking about the shift from solopreneur to CEO energy, and what it actually takes to build a business that works for you, not because of you. From mindset to VAT thresholds to outsourcing your laundry, it’s all in here.

You’ll hear how to start building your machine, one smart step at a time, and why this isn’t about stripping the soul from your brand. It’s about creating space, peace, and the kind of business that lets you live the life you actually want.

Here are the Highlights:

Mindset Challenges and Control (2:28)

Legal and Financial Mindset Shifts (3:55)

Spirituality and Personal Growth (8:42)

First Steps in Building the Machine (13:18)

Outsourcing and Delegation (22:35)

Personal Brand and Client Connection (23:03)

Building a Sustainable Business (28:41)

Legacy Wealth and Future Planning (30:52)

Connect with Helen:

LinkedIn

Facebook

Instagram

TikTok

The Ideal Client Attraction Kickstart

Ideal Client Attraction free 5 Day Challenge

Alignment Quiz

It’s the end of Season One, and we’re wrapping it up with big takeaways, honest reflections, and some unexpected mic-drop moments. This episode brings the full journey together — strategy and spirituality, clarity and client attraction, daily practice and long-term legacy. It’s about doing the work, but doing it in a way that feels good, aligned, and actually gets results.

We talk about the community that’s growing around this work, what happens when you mix soul and structure, and why the three-minute practice might just change everything. You’ll leave with insight, reassurance, and a nudge to keep going.

Here are the Highlights:

Feedback and Surprises from the Podcast (0:44)

Key Themes and Practices Discussed (1:54)

Spirituality and Business Integration (5:20)

Community and Legacy (9:10)

Next Steps and Final Thoughts (16:00)

Connect with Helen:

LinkedIn

Facebook

Instagram

TikTok

The Ideal Client Attraction Kickstart

Ideal Client Attraction free 5 Day Challenge

Alignment Quiz

Sick of saying yes when your whole body’s screaming no? This episode is your unofficial permission slip to build better boundaries in business. Helen gets talks about what happens when you let clients (and everyone else) run the show, and why holding the line is the key to avoiding burnout, resentment, and that creeping feeling that your business is running you instead of the other way around.

You’ll hear how simple shifts in your offers, communication, and client expectations can protect your energy and profitability. There’s talk of tough lessons, saying no to money, and why strong boundaries actually make your clients feel safer.

Here are the Highlights:

Gender Dynamics and Boundaries (1:49)

Training Clients and Setting Boundaries (2:59)

Katie's Boundaries and Business Success (5:51)

Balancing Boundaries and Financial Needs (11:02)

Setting Boundaries with Non-Clients (16:30)

Scaling and Maintaining Boundaries (22:38)

Personal Boundaries and Content Sharing (29:13)

Connect with Helen:

LinkedIn

Facebook

Instagram

TikTok

The Ideal Client Attraction Kickstart

Ideal Client Attraction free 5 Day Challenge

Alignment Quiz