If marketing feels like shouting into the void, this episode will shift something.

Helen explains how she uses content to build real momentum - without churning out posts for the sake of it. We talk about her "energy stacking" approach, why podcasting plays a key role in her strategy, and how she reuses her best ideas instead of always starting from scratch.

It’s not about going viral. It’s about being consistent in a way that actually works for you. Expect honest reflections, practical tips, and a few solid reminders that you’re probably doing better than you think.

Here are the Highlights:

Consultative Approach and Trust in Paid Traffic (43:47)

Organic vs. Paid Traffic Integration (43:58)

Self-Liquidating Offers and Strategic Planning (44:09)

Long-Term Thinking and Relationship Building (44:50)

Balancing Short-Term and Long-Term Goals (45:02)

The Role of Data and Metrics in Paid Traffic (45:15)

Building a Robust Marketing Machine (45:30)

Connect with Helen:

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The Ideal Client Attraction Kickstart

Ideal Client Attraction free 5 Day Challenge

Alignment Quiz

Ever feel like your podcast is the best-kept secret on the internet? You’re not alone.

In this episode, Helen shares why relying on word-of-mouth or hoping someone stumbles across your show isn’t a growth strategy. We get into how to build a podcast promotion habit that actually works and doesn’t require you to become a full-time content creator. From setting realistic expectations to embracing repetition (yes, you can talk about your podcast more than once), Helen breaks down how to stop hiding your episodes and start getting them heard.

It's simple, doable, and might just shift everything.

Oh , and there's a part TWO available right now!

Here are the Highlights:

Solopreneur vs. Marketing Machine (2:18)

Leveraging Time and Visibility (7:07)

Guest Expert Opportunities (35:57)

Podcast Guest Appearances (36:24)

Leveraging Content in Different Platforms (41:46)

Personal Branding and Faith (53:35)

Transitioning to New Offerings (53:46)

Future Plans and Mastermind Program (55:19)

Connect with Helen:

LinkedIn

Facebook

Instagram

TikTok

The Ideal Client Attraction Kickstart

Ideal Client Attraction free 5 Day Challenge

Alignment Quiz

What if your automations could actually make your clients feel more seen, not less?

In this episode, we look at how Helen has turned automation into a powerful relationship-builder. From WhatsApp voice notes that land like a personal text to scorecard data that sorts leads like magic, Helen shares how her team creates tailored, high-touch experiences at scale.

We talk mindset blocks, the automations she’d happily bin, and why “unsubscribe” isn’t the drama some people think it is. This one’s for anyone who wants to grow their business without losing their human touch - or their mind in the process.

Here are the Highlights:

WhatsApp Automations and Client Engagement (5:20)

Score App and Strategic Decision Making (6:41)

Email Marketing and Team Efficiency (9:27)

Zaps and Automation Integration (12:38)

Risks and Rewards of Automation (34:36)

Planning and Implementing Automations (34:49)

Client-Centric Automations (35:04)

Scaling with Personality (35:19)

Connect with Helen:

LinkedIn

Facebook

Instagram

TikTok

The Ideal Client Attraction Kickstart

Ideal Client Attraction free 5 Day Challenge

Alignment Quiz