In this episode of In The Lab, Ruben sits down with Anja Schaer, broker, investor, and author of The Hybrid Rental Strategy, to break down how she went from a government job in Germany to building, scaling, and selling multiple businesses in the U.S.—all while creating a real estate portfolio designed for both cash flow and long-term exit.

Anja dives into the real reason more investors are shifting away from short-term rentals and into midterm strategies. It’s not just about higher nightly rates—it’s about stability. Instead of chasing unpredictable bookings, she explains how locking in 3–6 month contracts creates consistent income, reduces workload, and removes the stress of staring at an empty calendar.

This episode also goes beyond tactics and into mindset. From the “immigrant advantage” to breaking social norms and embracing discomfort, Anja shares how stepping outside the expected path creates exponential opportunities. The conversation ties it all together with a bigger play—building systems, leveraging AI, and creating a business that isn’t just profitable, but actually sellable.

Tune in now to learn how to shift from chasing bookings to building predictable income and a real estate business designed for long-term freedom.

HIGHLIGHTS:

36:10 - Anja talks about why Why midterm rentals are exploding

41:36 - Anja talks about the hybrid model

Keeping it Real:

06:00 – The immigrant advantage explained

10:30 – Breaking social norms & taking risks

18:30 – From e-commerce to real estate pivot

24:30 – Finding real estate through Facebook

30:00 – Evolution: flips → wholesale → rentals

36:10 –

41:20 – How the hybrid model actually works

46:30 – Calendar strategy to unlock MTR deals

50:30 – Building a sellable property business

54:00 – AI, systems, and future-proofing

1:06:00 – What buyers will value in your business

1:16:00 – Community, collaboration, and growth

1:21:00 – From communism to entrepreneurship

CONNECT WITH THE GUEST

Website: https://www.peachhausfurnishedrentals.com/contact

Linkedin: https://www.linkedin.com/in/anjaschaer/

#RealEstateInvesting #MidTermRentals #PassiveIncome #EntrepreneurMindset #FinancialFreedom #RentalStrategy #WealthBuilding #AirbnbBusiness #PropertyManagement #RealEstateScaling