Posting more doesn’t always equal earning more and for some designs, it’s the fastest route to burnout. I’m joined by my client and fellow marketing pro Charlie Garnham, a 5/1 projector business coach, to tell the truth about what happens when you stop performing for the Instagram algorithm and start building a personal brand that actually matches your energy.

Charlie is in my Souled Out Offers by Design program and shares how much it's helped her grow her business in this past 12 months. Being part of what's led to her now 4x her corporate income in just a few hours a day!

Then we get into the messy middle: the pressure to prove you’re a “real” marketing expert when a post flops, the temptation to chase trends, and the constant background noise that says success only counts if it’s louder, bigger, and more visible. Charlie shares what changed when she stopped trying to squeeze projector wisdom into short-form content and leaned into long-form marketing like podcasts and YouTube. We also talk about client attraction through invitations, including guest speaking, online summits, and podcast interviews that let you deliver one strong message and then rest.

We unpack the projector lifestyle as a real business strategy: boundaries with social media, more space on the calendar, and the mindset shift from doing equals worth to spaciousness equals magnetism. Then we zoom out to the coaching industry’s favourite myths, including follower count as a proxy for credibility, and “no ads” marketing that quietly replaces money cost with energy cost.

We wrap with a practical look at offer refinement and why a purpose-built AI marketing assistant like Sellina can feel wildly different from generic ChatGPT or Claude prompts because it’s built on methodology and process, not just information.

If you’re craving aligned marketing, human design business strategy, and a calmer way to grow high-ticket offers, hit play. Subscribe, share this with a friend who’s tired of the content treadmill, and leave a review so more people can find the show.

Head to Charlies website here
Instagram
And if you're a Projector, don't miss THIS secret podcast

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Please come say hi!
Join the Human Design for Marketing FB group, here where I go behind the episode scenes and answer your questions
Follow me on IG
Checkout our YouTube channel
Download your Human Design chart
Download your custom Human Design for Marketing Reading (report) + Frieda 🤖
Build a Low Ticket Offer by Design
Book a Human Design for Marketing reading with Yvette
Join the Frequency Project
Join Souled Out Offers by Design

I break down what “IP by design” really means and why your unique method is what protects your business in an AI-driven market.

I also share practical ways to capture your genius from calls and content, then use Human Design to make your intellectual property clearer, more proprietary, and easier to monetise:

• defining intellectual property as your unique lens and client support method
• separating legal protection from building an IP asset
• spotting the hidden cost of keeping your genius in conversations
• using call transcripts, forms, and repeat questions to extract frameworks
• turning proven methods into scalable products with AI support
• the real story behind a body-graph audience method that became a $27 offer and sold 2,500+ times
• building IP into always-on support through AI agents for sales and marketing
• using profile lines, gates, themes, and definition to shape how you teach and market

I also wanted to extend an invitation to my Bali retreat in late October 2026, here's the link to find out more.

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Please come say hi!
Join the Human Design for Marketing FB group, here where I go behind the episode scenes and answer your questions
Follow me on IG
Checkout our YouTube channel
Download your Human Design chart
Download your custom Human Design for Marketing Reading (report) + Frieda 🤖
Build a Low Ticket Offer by Design
Book a Human Design for Marketing reading with Yvette
Join the Frequency Project
Join Souled Out Offers by Design

We walk through the July 2026 Human Design transits and use them to plan smarter marketing, clearer communication, and more aligned sales.

We also share what June taught us about building offers, nervous system load, and why structure is the fastest path to freedom.

• July’s big theme of communication during throat center season
• Open throat reflections on speaking, self-critique, and trusting your voice
• Behind-the-scenes lessons from launching Low Ticket Lab and supporting 100+ people
• Mercury retrograde in Gate 62 and why details create flexibility
• First half of July root center pressure and the value of slowing down
• Mars and Uranus in Gate 20 and the push to speak now
• Second half storytelling in Gate 56 plus leadership energy in Gate 31
• Nodes shifting into Gate 30 and Gate 29 and what to look for in your chart
Before I go, if you didn't come in and do low-ticket lab with us live, it is now available evergreen, which means you can jump in and do it anytime.
All right, hit the show notes for that information.

Low Ticket Lab by Design: https://www.yvettemayer.co/thelab?el=podcast

Make sure you hit that subscribe button, tell your friends, and extra brownie points, go leave me a review.

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Please come say hi!
Join the Human Design for Marketing FB group, here where I go behind the episode scenes and answer your questions
Follow me on IG
Checkout our YouTube channel
Download your Human Design chart
Download your custom Human Design for Marketing Reading (report) + Frieda 🤖
Build a Low Ticket Offer by Design
Book a Human Design for Marketing reading with Yvette
Join the Frequency Project
Join Souled Out Offers by Design