Your message can be true and still feel impossible to say out loud. That tension is exactly what we explore with parenting coach Dina Cooper, a mental Projector with a 2/5 profile, whose work sits at the intersection of Human Design, parenting, and the kind of aligned marketing that does not require you to perform or push.

Dina shares what it looked like to resist Human Design at first, then return to it when she was ready to hear the words “you’re here to guide” without shrinking. We talk about the 2/5 projection field, why Projectors can struggle to see their own genius even with years of proof, and how visibility can become a wound when people expect you to have all the answers. Dina also opens up about the moment she learned about the “genius to freak” theme and how it helped her keep going when her message still felt hard to translate.

From there, we go deep on Dina’s mission in parenting: kids are born whole, wired as they are, and our job is not to mold them but to help them hang on to who they are. We unpack strong-willed children, firm loving boundaries, how behavior becomes a doorway into understanding a child’s motivations, and what it means to play the long game so your child’s worth is not tied to grades, approval, or comparison.

We also zoom back out to Human Design marketing, brand messaging, and how I’m expanding my work into using AI as a true business partner so you can get time back and show up with more presence. If you want more aligned marketing, clearer positioning, and a mission you can finally stand behind, hit play, then subscribe, share this with a friend, and leave a review.

Connect with Dina here:

Dina's website

Sign up to Demand by Design (live 7 October 2026 AEDT)

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Please come say hi!
Join the Human Design for Marketing FB group, here where I go behind the episode scenes and answer your questions
Follow me on IG
Checkout our YouTube channel
Download your Human Design chart
Download your custom Human Design for Marketing Reading (report) + Frieda 🤖
Build a Low Ticket Offer by Design
Book a Human Design for Marketing reading with Yvette
Join the Frequency Project
Join Souled Out Offers by Design

In this episode, I share the airport email that made me realise AI was making both me and my clients feel lonelier than we expected.

From that one moment, I followed the thread into the Human Design “new paradigm” and the decision to rebuild my entire ecosystem around presence, community, and one integrated offer....
• the client reply that exposed a connection gap
• why AI can speed up work but cannot read energy
• the Human Design global cycle shift from the Cross of Planning to the Cross of the Sleeping Phoenix
• moving from rigid marketing systems to originality and inner authority
• the decision to pull the Frieda launch and stop selling an AI subscription
• merging Frequency Project, Souled-Out Offers, Sellina, Frieda and Sacred Visibility into one hub
• what the new platform includes: curriculum, guided success paths, deep links, calls, and community
• why Instagram fatigue and “everyone sounds the same” is a signal, not a personal failure
• information vs embodiment and why Human Design marketing needs calibration

Click here for more info on Souled Out by Design.

Make sure you hit that subscribe button, tell your friends, and extra brownie points, go leave me a review.

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Please come say hi!
Join the Human Design for Marketing FB group, here where I go behind the episode scenes and answer your questions
Follow me on IG
Checkout our YouTube channel
Download your Human Design chart
Download your custom Human Design for Marketing Reading (report) + Frieda 🤖
Build a Low Ticket Offer by Design
Book a Human Design for Marketing reading with Yvette
Join the Frequency Project
Join Souled Out Offers by Design

Posting more doesn’t always equal earning more and for some designs, it’s the fastest route to burnout. I’m joined by my client and fellow marketing pro Charlie Garnham, a 5/1 projector business coach, to tell the truth about what happens when you stop performing for the Instagram algorithm and start building a personal brand that actually matches your energy.

Charlie is in my Souled Out Offers by Design program and shares how much it's helped her grow her business in this past 12 months. Being part of what's led to her now 4x her corporate income in just a few hours a day!

Then we get into the messy middle: the pressure to prove you’re a “real” marketing expert when a post flops, the temptation to chase trends, and the constant background noise that says success only counts if it’s louder, bigger, and more visible. Charlie shares what changed when she stopped trying to squeeze projector wisdom into short-form content and leaned into long-form marketing like podcasts and YouTube. We also talk about client attraction through invitations, including guest speaking, online summits, and podcast interviews that let you deliver one strong message and then rest.

We unpack the projector lifestyle as a real business strategy: boundaries with social media, more space on the calendar, and the mindset shift from doing equals worth to spaciousness equals magnetism. Then we zoom out to the coaching industry’s favourite myths, including follower count as a proxy for credibility, and “no ads” marketing that quietly replaces money cost with energy cost.

We wrap with a practical look at offer refinement and why a purpose-built AI marketing assistant like Sellina can feel wildly different from generic ChatGPT or Claude prompts because it’s built on methodology and process, not just information.

If you’re craving aligned marketing, human design business strategy, and a calmer way to grow high-ticket offers, hit play. Subscribe, share this with a friend who’s tired of the content treadmill, and leave a review so more people can find the show.

Head to Charlies website here
Instagram
And if you're a Projector, don't miss THIS secret podcast

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Please come say hi!
Join the Human Design for Marketing FB group, here where I go behind the episode scenes and answer your questions
Follow me on IG
Checkout our YouTube channel
Download your Human Design chart
Download your custom Human Design for Marketing Reading (report) + Frieda 🤖
Build a Low Ticket Offer by Design
Book a Human Design for Marketing reading with Yvette
Join the Frequency Project
Join Souled Out Offers by Design