Send us Fan Mail

Before They Call: What Homeowners Look for on Contractor Social Media

A homeowner sees your truck, hears your name, or finds you on Google.

Then they start investigating.

What does your social media tell them?

👉 If your marketing is not showing homeowners why they should trust your company, talk with Lemon Seed:
https://www.lemonseedmarketing.com/contact/

In Episode 235 of From the Yellow Chair, Crystal Williams and Emily Fleniken break down the homeowner’s social media cheat sheet and explain what customers actually want to see before deciding which contractor to call.

The answer is not another perfectly designed graphic.

It is proof.

Real employees. Real jobs. Real trucks. Real projects. Real community involvement. Real personality.

In this episode:

• Why showing real people builds trust and memorability
• How contractors can create a reusable photo bank
• Why before and after photos should become part of your operational process
• Video topics that can help customers understand financing, IAQ, and your services
• Why culture and community content gets attention
• How to audit your social profiles today
• Simple ways to create local content without an elaborate production plan

Crystal and Emily also explain why consistency matters more than waiting for the perfect piece of content.

About the hosts

Crystal Williams and Emily Fleniken are marketing strategists at Lemon Seed Marketing. Lemon Seed helps home service contractors organize their marketing, create intentional budgets and strategies, build memorable brands, and become the easy choice in their markets.

Book a conversation with Lemon Seed:
https://www.lemonseedmarketing.com/contact/

Apple Podcasts:
https://podcasts.apple.com/us/podcast/from-the-yellow-chair/id1598195561

Spotify:
https://open.spotify.com/show/1goGP66YLPIxzpX1TxFGvT

More episodes:
https://www.lemonseedmarketing.com/contractor-marketing-podcast/

If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.

Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.

From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.com

Interested in being a guest on our show? Fill out this form!

We'll see you next time, Lemon Heads!