Peer groups and accountability groups are one of the best things about the MSP industry, but they come with a few traps. In this episode, Ray J. Green, founder of MSP Sales Partners, shares what he’s seen coaching hundreds of MSPs and managing SDRs and outside sales reps. He explains how to get the full benefit of a peer group while still thinking for yourself and standing out.

What You’ll Learn in This Episode:

• Why peer groups can set a psychological ceiling on what you think is possible
• How copying the same best practices as everyone else makes your MSP blend in and commoditizes your business
• Where borrowing best practices is a smart shortcut, and where it works against you (branding, marketing, and sales tactics)
• Why the fundamentals are timeless, but tactics and execution need to be made your own
• How advice that worked for someone yesterday gets packaged, productized, and goes stale
• Why list building and list cleaning methods from two years ago are already outdated
• How to join peer groups, steal what works, and still create your own unique offer, branding, and lead capture

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Welcome to The Ray J. Green Show, your destination for tips on sales, strategy, and self-mastery from an operator, not a guru.

About Ray:

→ Former Managing Director of National Small & Midsize Business at the U.S. Chamber of Commerce, where he doubled revenue per sale in fundraising, led the first increase in SMB membership, co-built a national Mid-Market sales channel, and more.

→ Former CEO operator for several investor groups where he led turnarounds of recently acquired small businesses.

→ Current founder of MSP Sales Partners, where we currently help IT companies scale sales: www.MSPSalesPartners.com

→ Current Sales & Sales Management Expert in Residence at the world’s largest IT business mastermind.

→ Current Managing Partner of Repeatable Revenue Ventures, where we scale B2B companies we have equity in: www.RayJGreen.com

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