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  • The Health Marketing Daily | Clean-Label-Spezialist: Vilgain expandiert nach Deutschland | Peptidi, via libera della FDA tra | Gothenburg's Millow secures €2 million to

    The Health Marketing Daily | Clean-Label-Spezialist: Vilgain expandiert nach Deutschland | Peptidi, via libera della FDA tra | Gothenburg's Millow secures €2 million to
    2026/08/14
    The Health Marketing Daily — August 14, 2026 In this episode: • Czech clean-label sports nutrition brand Vilgain is making a strategic push into Germany's highly competitive health food retail market, securing shelf space in Edeka stores. • Italy's leading food watchdog publication is raising serious questions about the FDA's approval of peptide compounds for sale, citing conflicts of interest and health risks — a story with direct regulatory implications for European supplement marketers. • Swedish foodtech Millow has raised €2 million to scale a novel mycelium-and-oat protein ingredient targeting European foodservice — a distinct and timely alternative protein story from within the EU. • A proposed class action lawsuit targeting RYSE's protein content claims on its Clear Protein drinks is a live warning for every functional beverage brand making on-pack nutrition claims. Hosted by Marco & Klara. New episode every weekday. Tags: health marketing, nutraceuticals, supplements, functional nutrition, wellness, clinical evidence, regulatory, consumer health
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    9 分
  • The Health Marketing Daily | Mikrobiom-Modulation als Therapieansatz beim Reizdarmsyndrom | Wellness Briefing: The emerging lung health | Plantible Nets $35M To Scale Rubi

    The Health Marketing Daily | Mikrobiom-Modulation als Therapieansatz beim Reizdarmsyndrom | Wellness Briefing: The emerging lung health | Plantible Nets $35M To Scale Rubi
    2026/08/13
    The Health Marketing Daily — August 13, 2026 In this episode: • Germany's updated clinical guidelines on IBS now formally recognise microbiome modulation as a therapeutic approach — a significant credibility boost for gut health supplement brands across Europe. • A wellness startup called Climatic is pioneering a new lung health supplement category driven by wildfire air quality anxiety — a consumer trend with clear European relevance as summer fire seasons intensify. • Plant-based ingredient startup Plantible has raised $35 million to dramatically scale its lemna-derived Rubi Protein — a functionally superior alternative protein that could reshape sports nutrition and functional food formulation. • Spanish discount retailer DIA has obtained an official nutrition endorsement from the Spanish Society of Community Nutrition for its own-brand wholemeal pasta — a sign that private label is aggressively moving into health-positioned territory across European grocery. Hosted by Marco & Klara. New episode every weekday. Tags: health marketing, nutraceuticals, supplements, functional nutrition, wellness, clinical evidence, regulatory, consumer health
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    9 分
  • The Health Marketing Daily | AG1 Gummy Debut Shows Powder's Convenience | Fast-Growing Supplements Brand Cymbiotika Adds Alix | New GLP-1 pill delivers up to

    The Health Marketing Daily | AG1 Gummy Debut Shows Powder's Convenience | Fast-Growing Supplements Brand Cymbiotika Adds Alix | New GLP-1 pill delivers up to
    2026/08/12
    The Health Marketing Daily — August 12, 2026 In this episode: • AG1's launch of its first gummy supplement signals a strategic format shift that could reshape how premium daily nutrition brands compete on convenience. • Cymbiotika's decision to bring Gen Z creator Alix Earle on as an investor — not just an ambassador — marks a new phase in how supplement brands are using influencer equity to drive retail expansion. • A new oral GLP-1 drug achieving 12% body weight loss in under nine months raises the stakes dramatically for the weight management supplement category as pharmaceutical accessibility improves. • MALK's launch of a nutrient-dense 'Whole' plant milk range shows how functional beverage brands are moving beyond clean labels to actively compete on nutrition density — a shift with direct relevance for European plant-based dairy positioning. Hosted by Marco & Klara. New episode every weekday. Tags: health marketing, nutraceuticals, supplements, functional nutrition, wellness, clinical evidence, regulatory, consumer health
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    8 分
  • The Health Marketing Daily | Scientists find the strength training 'sweet | Khloud Doubles Down on Functional Snacking | HHS Proposes Mandatory GRAS Notifications, Advances

    The Health Marketing Daily | Scientists find the strength training 'sweet | Khloud Doubles Down on Functional Snacking | HHS Proposes Mandatory GRAS Notifications, Advances
    2026/08/11
    The Health Marketing Daily — August 11, 2026 In this episode: • New research pinpoints exactly how much strength training delivers maximum longevity benefits — giving sports nutrition and active ageing brands a precise, evidence-based message to market. • Khloé Kardashian's functional snack brand Khloud is bringing collagen protein chips exclusively to Walmart, signalling that celebrity-backed nutraceutical snacking is moving aggressively into mass retail. • The US government is proposing to close a major food safety loophole by requiring manufacturers to formally notify the FDA of all additives — with a federal definition of ultra-processed food also advancing, with potential implications for how functional food brands formulate and market their products globally. • New Q3 2026 search and consumer data from Spate reveals surging interest in functional desserts — treats reimagined around protein, alternative ingredients, and wellness benefits — pointing to a major emerging opportunity for nutraceutical and functional food brands. Hosted by Marco & Klara. New episode every weekday. Tags: health marketing, nutraceuticals, supplements, functional nutrition, wellness, clinical evidence, regulatory, consumer health
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    9 分
  • The Health Marketing Daily | A simple supplement could help the | For decades, we were told to | Hims & Hers says its first-ever

    The Health Marketing Daily | A simple supplement could help the | For decades, we were told to | Hims & Hers says its first-ever
    2026/08/10
    The Health Marketing Daily — August 10, 2026 In this episode: • New research linking low arginine levels to immune evasion by cancer cells and viruses gives supplement marketers a credible, science-backed hook for amino acid positioning. • A 12-week clinical study overturning decades of low-fat dairy advice hands functional dairy and nutrition brands a rare moment of mainstream credibility to reframe full-fat positioning. • Hims & Hers reports an 88% daily adherence rate with its first gummy prescription format, signalling that delivery format innovation is becoming a serious competitive differentiator in consumer health. • Germany is merging its three key federal food and nutrition science bodies into a single institute by 2029 — a structural regulatory shift that will reshape how health claims and food safety decisions are made in Europe's largest market. Hosted by Marco & Klara. New episode every weekday. Tags: health marketing, nutraceuticals, supplements, functional nutrition, wellness, clinical evidence, regulatory, consumer health
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    9 分
  • The Health Marketing Daily | Vitamin C may fight cancer — | GLP-1 users' grocery spending is dropping | Glanbia bulks up forecasts amid protein

    The Health Marketing Daily | Vitamin C may fight cancer — | GLP-1 users' grocery spending is dropping | Glanbia bulks up forecasts amid protein
    2026/08/09
    The Health Marketing Daily — August 09, 2026 In this episode: • New research reframes how high-dose vitamin C fights cancer, vindicating Linus Pauling's controversial claims while revealing a mechanism that changes how supplement brands can legitimately position the ingredient. • New Numerator data shows GLP-1 drug users are meaningfully cutting their grocery spend, with direct implications for how functional food and supplement brands target this fast-growing consumer segment. • Irish nutrition giant Glanbia has raised its full-year earnings forecast on the back of a strong H1, underscoring that demand for protein nutrition ingredients and branded supplements remains robust heading into H2 2026. • NielsenIQ's new women's wellness report maps how female consumers are redefining health priorities across life stages, with clear channel and trust-source data that should be shaping supplement and wellness brand strategy right now. Hosted by Marco & Klara. New episode every weekday. Tags: health marketing, nutraceuticals, supplements, functional nutrition, wellness, clinical evidence, regulatory, consumer health
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    8 分
  • The Health Marketing Daily | Vitamin C may fight cancer — | GLP-1 users' grocery spending is dropping | Netherlands Sees Improvement In Food Product

    The Health Marketing Daily | Vitamin C may fight cancer — | GLP-1 users' grocery spending is dropping | Netherlands Sees Improvement In Food Product
    2026/08/08
    The Health Marketing Daily — August 08, 2026 In this episode: • A new study reframes how high-dose vitamin C fights cancer — shifting the mechanism from antioxidant to pro-oxidant, giving supplement brands a compelling and scientifically fresh narrative. • New Numerator data confirms GLP-1 drug users are materially cutting grocery spend, intensifying the pressure on functional food and supplement brands to position themselves as essential companions — not casualties — of the GLP-1 wave. • The Dutch national health institute RIVM has confirmed that food manufacturers and supermarkets in the Netherlands are meaningfully reformulating products toward healthier compositions — a regulatory and retail signal with direct implications for health-positioned brands across the EU. • Plantible has secured $35 million to quintuple production of its lemna-derived Rubi Protein — a funding milestone that signals serious investor conviction in next-generation plant proteins as a credible alternative to whey and soy for functional food and supplement formulation. Hosted by Marco & Klara. New episode every weekday. Tags: health marketing, nutraceuticals, supplements, functional nutrition, wellness, clinical evidence, regulatory, consumer health
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    9 分
  • The Health Marketing Daily | Glanbia bulks up forecasts amid protein | Proposed Class Action Claims RYSE Clear | Celsius' Core Brand Stumbles as Multi-Energy

    The Health Marketing Daily | Glanbia bulks up forecasts amid protein | Proposed Class Action Claims RYSE Clear | Celsius' Core Brand Stumbles as Multi-Energy
    2026/08/07
    The Health Marketing Daily — August 07, 2026 In this episode: • Glanbia raising its full-year earnings forecast on the back of surging protein demand signals a bullish macro environment for sports nutrition and functional food brands across Europe. • A proposed class action against RYSE for alleged protein underdosing is a sharp reminder that label accuracy in sports nutrition is becoming a litigation flashpoint — with direct implications for European brands navigating tightening regulatory scrutiny. • Celsius's results reveal a structural shift in the functional energy drink market — single hero brands are losing ground to diversified portfolios, a lesson with direct strategic relevance for European wellness beverage marketers. • The FDA's approval of the world's first mRNA flu vaccine marks a platform inflection point that will accelerate consumer familiarity with mRNA technology — and has downstream implications for how European supplement and preventive health brands communicate immune health to a newly primed audience. Hosted by Marco & Klara. New episode every weekday. Tags: health marketing, nutraceuticals, supplements, functional nutrition, wellness, clinical evidence, regulatory, consumer health
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    8 分