『The Health Marketing Daily | Scientists find the strength training 'sweet | Khloud Doubles Down on Functional Snacking | HHS Proposes Mandatory GRAS Notifications, Advances』のカバーアート

The Health Marketing Daily | Scientists find the strength training 'sweet | Khloud Doubles Down on Functional Snacking | HHS Proposes Mandatory GRAS Notifications, Advances

The Health Marketing Daily | Scientists find the strength training 'sweet | Khloud Doubles Down on Functional Snacking | HHS Proposes Mandatory GRAS Notifications, Advances

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The Health Marketing Daily — August 11, 2026 In this episode: • New research pinpoints exactly how much strength training delivers maximum longevity benefits — giving sports nutrition and active ageing brands a precise, evidence-based message to market. • Khloé Kardashian's functional snack brand Khloud is bringing collagen protein chips exclusively to Walmart, signalling that celebrity-backed nutraceutical snacking is moving aggressively into mass retail. • The US government is proposing to close a major food safety loophole by requiring manufacturers to formally notify the FDA of all additives — with a federal definition of ultra-processed food also advancing, with potential implications for how functional food brands formulate and market their products globally. • New Q3 2026 search and consumer data from Spate reveals surging interest in functional desserts — treats reimagined around protein, alternative ingredients, and wellness benefits — pointing to a major emerging opportunity for nutraceutical and functional food brands. Hosted by Marco & Klara. New episode every weekday. Tags: health marketing, nutraceuticals, supplements, functional nutrition, wellness, clinical evidence, regulatory, consumer health
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