『The Health Marketing Daily』のカバーアート

The Health Marketing Daily

The Health Marketing Daily

著者： Marco & Klara
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The daily briefing for professionals in health, nutrition, and wellness marketing. Every episode covers an ingredient of the day, the latest science and regulatory updates from EFSA and beyond, and the brand and market moves shaping the nutraceutical industry. Hosted by Klara and Marco — evidence-based, no hype, no bro-science. Built for formulators, brand managers, regulatory affairs teams, and anyone building in the health and nutrition space.© 2026 Marco & Klara マーケティング マーケティング・セールス 経済学
エピソード
  • The Health Marketing Daily | Clean-Label-Spezialist: Vilgain expandiert nach Deutschland | Peptidi, via libera della FDA tra | Gothenburg's Millow secures €2 million to

    The Health Marketing Daily | Clean-Label-Spezialist: Vilgain expandiert nach Deutschland | Peptidi, via libera della FDA tra | Gothenburg's Millow secures €2 million to
    2026/08/14
    The Health Marketing Daily — August 14, 2026 In this episode: • Czech clean-label sports nutrition brand Vilgain is making a strategic push into Germany's highly competitive health food retail market, securing shelf space in Edeka stores. • Italy's leading food watchdog publication is raising serious questions about the FDA's approval of peptide compounds for sale, citing conflicts of interest and health risks — a story with direct regulatory implications for European supplement marketers. • Swedish foodtech Millow has raised €2 million to scale a novel mycelium-and-oat protein ingredient targeting European foodservice — a distinct and timely alternative protein story from within the EU. • A proposed class action lawsuit targeting RYSE's protein content claims on its Clear Protein drinks is a live warning for every functional beverage brand making on-pack nutrition claims. Hosted by Marco & Klara. New episode every weekday. Tags: health marketing, nutraceuticals, supplements, functional nutrition, wellness, clinical evidence, regulatory, consumer health
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    9 分
  • The Health Marketing Daily | Mikrobiom-Modulation als Therapieansatz beim Reizdarmsyndrom | Wellness Briefing: The emerging lung health | Plantible Nets $35M To Scale Rubi

    The Health Marketing Daily | Mikrobiom-Modulation als Therapieansatz beim Reizdarmsyndrom | Wellness Briefing: The emerging lung health | Plantible Nets $35M To Scale Rubi
    2026/08/13
    The Health Marketing Daily — August 13, 2026 In this episode: • Germany's updated clinical guidelines on IBS now formally recognise microbiome modulation as a therapeutic approach — a significant credibility boost for gut health supplement brands across Europe. • A wellness startup called Climatic is pioneering a new lung health supplement category driven by wildfire air quality anxiety — a consumer trend with clear European relevance as summer fire seasons intensify. • Plant-based ingredient startup Plantible has raised $35 million to dramatically scale its lemna-derived Rubi Protein — a functionally superior alternative protein that could reshape sports nutrition and functional food formulation. • Spanish discount retailer DIA has obtained an official nutrition endorsement from the Spanish Society of Community Nutrition for its own-brand wholemeal pasta — a sign that private label is aggressively moving into health-positioned territory across European grocery. Hosted by Marco & Klara. New episode every weekday. Tags: health marketing, nutraceuticals, supplements, functional nutrition, wellness, clinical evidence, regulatory, consumer health
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    9 分
  • The Health Marketing Daily | AG1 Gummy Debut Shows Powder's Convenience | Fast-Growing Supplements Brand Cymbiotika Adds Alix | New GLP-1 pill delivers up to

    The Health Marketing Daily | AG1 Gummy Debut Shows Powder's Convenience | Fast-Growing Supplements Brand Cymbiotika Adds Alix | New GLP-1 pill delivers up to
    2026/08/12
    The Health Marketing Daily — August 12, 2026 In this episode: • AG1's launch of its first gummy supplement signals a strategic format shift that could reshape how premium daily nutrition brands compete on convenience. • Cymbiotika's decision to bring Gen Z creator Alix Earle on as an investor — not just an ambassador — marks a new phase in how supplement brands are using influencer equity to drive retail expansion. • A new oral GLP-1 drug achieving 12% body weight loss in under nine months raises the stakes dramatically for the weight management supplement category as pharmaceutical accessibility improves. • MALK's launch of a nutrient-dense 'Whole' plant milk range shows how functional beverage brands are moving beyond clean labels to actively compete on nutrition density — a shift with direct relevance for European plant-based dairy positioning. Hosted by Marco & Klara. New episode every weekday. Tags: health marketing, nutraceuticals, supplements, functional nutrition, wellness, clinical evidence, regulatory, consumer health
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    8 分
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