In this episode of The Health Literacy 2.0 Podcast, show host and author of The Wellbeing Effect, Seth Serxner, sits down with Hamid Ghanadan, CEO and founder of Linus, for a candid conversation about the future of healthcare, the challenges eroding trust, and new approaches to health literacy for both patients and providers.

With over 30 years of leading Linus - a consulting firm helping healthcare organizations develop strategy and conduct research - Hamid Ghanadan brings a wealth of experience at the intersection of science, innovation, and communication. He’s recently spearheaded major studies like Health 2035, collaborating with HSBC Innovation Banking, and has a passion for making complex medical information more accessible and usable for everyone.

Seth and Hamid Ghanadan discuss:

☑️ Shifting the Dialogue: Hamid Ghanadan challenges the common focus on patient health literacy, suggesting that real change comes from understanding natural learning and rethinking how information is delivered.

☑️ The Erosion of Trust: 57% of new physicians foresee declining trust between patients and doctors in the next decade, with trust eroding in both directions—clinician to patient, and vice versa.

☑️ Root Causes of Misinformation: 79% of surveyed physicians point to social media (and emerging AI) as major drivers of health misinformation and distrust.

☑️ From Teaching to Learning: Hamid Ghanadan argues it's time to move from a "teaching" mindset to "learning," leveraging methods that invite genuine engagement and reduce resistance.

☑️ Science’s Usability Problem: Drawing from his own scientific training, Hamid Ghanadan illustrates that the real barrier is not access, but how usable and relatable scientific information is for both professionals and the public.

☑️ The Power of Games & Stories: Core tools for boosting health literacy (and scientific understanding) are storytelling and game-based learning, both of which can engage audiences and break down orthodoxies—even among scientists themselves.

☑️ Hope from the Next Generation: While young clinicians see big challenges, they’re driven by a desire to help humanity, are pro-technology, and want to shift focus toward prevention, wellness, and deeper patient relationships.

☑️ The Human Factor in Adherence: The most effective health interventions are often simple—like doctors taking two minutes for genuine human connection, which can boost treatment adherence enormously.

☑️ Imagining the Future: True cost decline in healthcare may only come with radical realignment of incentives—and possibly through leveraging AI for “access abundance,” freeing doctors to become advisors and coaches rather than bureaucratic operators.

☑️ Empathy First: Hamid Ghanadan closes by emphasizing the transformational role of empathy and curiosity, both for better patient outcomes and more effective professional engagement.

For anyone interested in how healthcare must evolve—through more human connection, smarter communication, and authentic learning—this conversation offers crucial insights and hope for a better future.

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Want to see how EdLogics' gamified platform can boost health literacy, drive engagement in health and wellness programs, and help people live happier, healthier lives?

Visit the EdLogics website: www.edlogics.com.

Get Seth's Book

Check out The Wellbeing Effect by Seth Serxner.

In this episode of The Health Literacy 2.0 Podcast, host Seth Serxner welcomes obesity medicine expert Dr. Laure DeMattia to unpack the complexities of obesity treatment, GLP-1 medications, and the evolving landscape of health literacy.

With over two decades of experience in obesity medicine, Laure DeMattia brings both personal and professional insight to the conversation. Having lived with obesity herself, she was drawn to the field early, before it became a board-certified specialty. Her current work spans primary care within the Indian Health System and telehealth for post-bariatric surgery patients. Driven by a passion to improve patient outcomes, she advocates for individualized approaches rooted in medical science, compassion, and practical guidance.

Seth Serxner and Laure DeMattia discuss:

☑️ Understanding GLP-1s: These medications have been transformative for diabetes and obesity but require ongoing medical supervision for safety and efficacy.

☑️ Medication Mindset: Many patients hope for a quick fix, but obesity is a lifelong, relapsing condition—medications like GLP-1s are a long-term commitment, not a temporary solution.

☑️ Safety Concerns: The rise of online, gray market, and over-the-counter sales for GLP-1s poses risks of dosage inaccuracies and non-sterile products, emphasizing the importance of physician-directed treatment.

☑️ Disease vs. Willpower: Obesity is a complex, multifactorial disease—not simply a matter of willpower. Genetic predisposition plays a large role.

☑️ Beyond BMI: Reliance on BMI for diagnosis is limited; true assessment considers body composition, genetics, and clinical factors.

☑️ Social Determinants & Environment: Where you live and social factors can profoundly impact your ability to manage obesity and overall health.

☑️ Health Literacy & Advocacy: Empowering patients through health literacy, credible resources, and ongoing support helps combat misinformation and stigma.

☑️ Individualized Care: There is no one-size-fits-all. Success means finding sustainable strategies tailored to the patient's genetics, environment, and personal needs.

☑️ Pursuit of Health vs. Thinness: The goal should be strength, wellness, and self-care, not simply weight loss for appearance's sake.

The conversation highlights the need for compassionate, data-driven approaches, whether it's medication, lifestyle modification, or navigating a complex healthcare system.

Learn About EdLogics

Want to see how EdLogics' gamified platform can boost health literacy, drive engagement in health and wellness programs, and help people live happier, healthier lives?

Visit the EdLogics website: www.edlogics.com.

In this episode of The Health Literacy 2.0 Podcast, host Seth Serxner welcomes Dr. Archelle Georgiou – a physician, acclaimed health journalist, and patient empowerment advocate – to unpack the critical role of health literacy in navigating today's complex healthcare ecosystem.

With an impressive background that spans clinical care, health insurance leadership, media, and education, Archelle Georgiou is dedicated to equipping individuals with the knowledge, skills, and confidence to speak up for their health. As a longtime on-air health expert for ABC’s Minneapolis affiliate and host of her own podcast, "Speak Up for Your Health," she channels decades of experience into demystifying insurance, advocating true patient-centered care, and simplifying the medical decision-making process for everyone.

Seth and Archelle dive into:

☑️ Empowering the Patient Voice: True health outcomes are achieved when clinical expertise and patient self-expertise intersect – and individuals are taught how to actively advocate for themselves.

☑️ Demystifying Health Insurance: Understanding the nuts and bolts – premiums, deductibles, out-of-pocket maximums, copays, and coinsurance – is essential for making smart healthcare decisions.

☑️ Practical, Real-World Examples: Sometimes, paying cash can be less expensive than using insurance. Knowing how to ask the right questions at the pharmacy or clinic can lead to better financial and health outcomes.

☑️ Choosing the Right Plan: The most expensive health insurance option isn’t always the best; it’s about understanding your personal health risks and financial situation.

☑️ HSAs and High Deductible Plans: Health savings accounts offer tax advantages, but only work well when individuals have the means and knowledge to use them effectively.

☑️ Addressing the Skills Gap: We've built tools to help people manage their health, but little investment has gone into actually teaching people how to use them—a critical gap in health literacy.

☑️ Laying Responsibility: Employers and insurance companies must do more than just promote wellness; they need to educate about insurance mechanics, appeals, and navigating denials.

☑️ The Power of Self-Reflection: Defining your values, priorities, and preferences allows for more personalized medical decisions—patients are experts in their own lives and should articulate what matters most.

☑️ Digital Health Tools: Large language models like ChatGPT can help patients formulate questions, aggregate information, and prepare for provider visits—if used wisely.

☑️ Speaking Up as a Skill: Empowerment isn’t intuitive; it can and should be learned and practiced, with support from all sectors of the health system.

Dr. Georgiou ultimately underscores: You’re the authority on your own life and health. Take time to reflect, ask questions, and don’t be afraid to speak up—whether in the doctor’s office or when choosing your health plan.

Learn About EdLogics

Want to see how EdLogics' gamified platform can boost health literacy, drive engagement in health and wellness programs, and help people live happier, healthier lives?

Visit the EdLogics website: www.edlogics.com.

In this episode of The Health Literacy 2.0 Podcast, host Seth Serxner welcomes Eric Zimmerman, Chief Market Solutions Officer at CredibleMind, for a compelling conversation about advancing mental health literacy and proactive behavioral health solutions in the workforce and beyond.

Eric Zimmerman brings decades of experience at the intersection of behavioral science, public health, and health IT, with a passion for population health and empowering individuals to engage with their own well-being. Now at CredibleMind, Eric leads strategies to blend evidence-based resources, personalized self-care, and digital innovation to fill critical gaps in mental and behavioral health care for employers, public agencies, and communities.

Eric shares how his journey from ecology and epidemiology studies to leadership roles in workforce health shaped his belief that true progress comes from meeting people upstream—educating, normalizing, and guiding before acute problems arise. At CredibleMind, he’s focused on building an accessible, evidence-informed platform that not only provides high-quality mental health resources but also helps users find what truly fits their preferences, life circumstances, and unique challenges.

Seth and Eric dive into:

• Preventive Proactive Approach: We can’t “treat our way out” of the mental health crisis. Early education, screening, and risk reduction are essential.
• The Power of Health Literacy: Most people want to start addressing their mental well-being on their own, but need trusted guidance to know what works.
• Evidence-Based, Personalized Resources: CredibleMind curates and rates tens of thousands of resources—articles, podcasts, videos—helping users navigate the overwhelming digital health landscape.
• Bridging East and West: The platform integrates both Western medical evidence and Eastern traditions of mental and emotional flourishing, recognizing diverse paths to well-being.
• Reducing Stigma & Normalizing Help-Seeking: Making mental health support relatable, accessible, and free from judgment, especially at key life transitions and in underserved populations.
• Technology with Guardrails: CredibleMind leverages AI and machine learning—not to diagnose, but to personalize resource recommendations and conversations while keeping clinical accuracy and safety paramount.
• Community & Organizational Impact: Their coalition model brings together health systems, universities, and public agencies to create wide-reaching, community-branded solutions.
• Stepped Care and Navigation: Empowering users and care providers to take first steps in self-guided therapy, understand treatment options, and navigate complex benefit systems.
• Whole-Person Health: Mental and physical health are inseparable—addressing mental health improves outcomes and lowers costs for every part of the health journey.

As the episode closes, Eric and Seth reaffirm the importance of lighting the path—demystifying mental health, enhancing literacy, and supporting the whole person to build a healthier, more resilient future.

Learn About EdLogics

Want to see how EdLogics' gamified platform can boost health literacy, drive engagement in health and wellness programs, and help people live happier, healthier lives?

Visit the EdLogics website: www.edlogics.com.

In this episode of The Health Literacy 2.0 Podcast, host Seth Serxner welcomes Jesse Gavin, Well-Being Officer at Baylor College of Medicine, to talk about building thriving, prevention-oriented cultures and the critical role of health literacy in organizational well-being strategies.

Dr. Jesse Gavin shares his unique career journey - beginning with aspirations in veterinary medicine, pivoting to health promotion, and ultimately pioneering employee well-being at Baylor College of Medicine.

With over 11 years of leading Baylor’s acclaimed initiatives, Jesse Gavin brings award-winning experience and a passion for practical, people-centered innovation. His background spans roles in academia, major corporations, and third-party wellness organizations, recently culminating in a DrPH focused on the intersection of workplace well-being and public health.

Seth and Jesse also discuss:

• Rooting Well-being in Core Values: Baylor’s “thriving tree” approach ties every branch of well-being to institutional values like teamwork, respect, and integrity.
• Evolving from Siloes to Integration: Merging recognition programs, on-site wellness centers, and year-of-service awards under a unified mission fosters greater alignment and engagement.
• The Power of Personal Recognition: From e-cards to milestone panoramas, creating a culture of thanks builds daily motivation and connection—no job is too small to acknowledge.
• Demonstrating Value Without the ROI Burden: Consistent 2:1 ROI, national awards, and unsolicited stories of lives changed make the case for investing in people - beyond numbers alone.
• Engaging the Full Workforce: Flexibility is key—presentations are recorded, the team attends 4am meetings, and well-being is made accessible for all, from surgeons to support staff.
• Health Literacy as Essential Infrastructure: Education happens year-round, not just at open enrollment; from understanding urgent care vs. ER to navigating self-funded benefits, continual learning is the norm.
• Teaching, Not Just Doing: Beyond concierge services, employees are empowered to learn the why and how of navigating their care—moving from handholding to skill-building.
• Low/No Cost, High Impact: Health literacy and prevention don’t have to break the bank. Simple, targeted presentations and resource sessions fill critical knowledge gaps at scale.
• Reducing Barriers and Building Relationships: Onsite screenings with actionable education, incentives for physician follow-up, and open communication channels drive engagement and long-term well-being.

This episode demonstrates how organizational culture, strategy, and small but consistent actions can move the needle on health literacy and well-being - making lasting change accessible for all.

Learn About EdLogics

Want to see how EdLogics' gamified platform can boost health literacy, drive engagement in health and wellness programs, and help people live happier, healthier lives?

Visit the EdLogics website: www.edlogics.com.

In the latest episode of The Health Literacy 2.0 Podcast, host Seth Serxner welcomes Maddison Bezdicek, VP of Strategic Vendor Services at Captive Resources, for a deep dive into the evolving challenges - and opportunities - employers face in workforce health literacy, cost control, and benefit strategy.

Maddison brings a decade-plus of experience in health strategy leadership across insurance brokerage, carrier consulting, and now the captive space, where groups of employers join forces to manage healthcare risk and costs together. With a foundation in exercise science and hands-on knowledge from both the vendor and employer sides, Maddison specializes in forging partnerships and guiding organizations through the complexities of benefits, wellness, vendor selection, and data-driven decision-making.

Seth and Maddison explore:

• Unpacking Group Captives: How employer collectives are creating greater purchasing power and shared strategies for better healthcare cost management.
• Managing Rising Health Costs: Why skyrocketing benefits spending is a top pain point—and how employers are seeking stability before focusing on employee wellness interventions.
• Pharmacy as a Cost Driver: Tackling the often-overlooked impact of pharmacy spend (up to 50% of total healthcare costs) through smarter PBM relationships and contracts.
• Data-Driven Decisions: The shift from limited claims data to deeper analytics - enabling tailored interventions and more effective vendor partnerships.
• Point Solution Fatigue: The reality of too many health and wellness programs - and how narrowing focus and improving communication is driving better employee engagement.
• Reframing Engagement Metrics: Moving from utilization rates to targeting the right populations, and the rise of outcome-based (“case unit”) pricing models for vendors.
• Digital Health’s Double-Edged Sword: Opportunities and challenges in leveraging digital platforms for engagement, including the importance of understanding and respecting different employee populations.
• The Health Literacy Imperative: The growing employer interest—if not frustration—around empowering employees to better navigate healthcare, and why education often remains a tough nut to crack at scale.
• Responsible Use of AI: Balancing back-end administrative efficiency with the irreplaceable value of human connection, especially in sensitive health scenarios.

With practical perspectives on everything from vendor evaluation to the human experience behind benefit designs, this episode reminds us that while technology and strategy are vital, it’s the employee’s real-world journey that should remain front and center.

Learn About EdLogics

Want to see how EdLogics' gamified platform can boost health literacy, drive engagement in health and wellness programs, and help people live happier, healthier lives?

Visit the EdLogics website: www.edlogics.com.

In the latest episode of The Health Literacy 2.0 Podcast, host Seth Serxner welcomes Wolf Kirsten - global health consultant, workplace wellness expert, and co-director of the Global Center for Healthy Workplaces - to discuss the evolving landscape of workforce health and well-being across multinational organizations.

Wolf shares his rich journey from student athlete in the US to renowned health promotion leader bridging global cultures, markets, and strategies. As founder of International Health Consulting and co-director of the Global Center for Healthy Workplaces, he’s spent decades helping multinational corporations craft holistic, culturally relevant employee wellness programs—while also advising world institutions like the World Health Organization.

Based in Germany and working globally, Wolf brings hands-on insights into the unique challenges, growth opportunities, and trends shaping workplace health around the world.

Seth and Wolf also discuss:

• Global vs. Domestic Wellness: Multinationals face unique challenges compared to US-only companies, from culture to regulations and governance.
• Evolving Employer Commitment: Companies have grown more cautious in investing in health, economic uncertainty, and shifting priorities drive more evidence-based approaches.
• Centralization vs. Localization: Attempts to “clone” US programs globally often run into roadblocks; success comes from balancing central strategy with local adaptation.
• Growth Markets: Countries like India, China, and Brazil are investing strongly in employee well-being, with local cultural nuances shaping programs.
• Pull vs. Push Strategies: When local sites ask for programs and recognition, competition and engagement increase - bottom-up enthusiasm drives progress.
• EAP as a Global Starting Point: Employee Assistance Programs (EAPs) are consistently a global entryway for mental health and wellness efforts, sometimes siloed but increasingly integrated.
• Health Literacy’s Role: Health literacy is gaining recognition as foundational, especially as health systems become more complex and individuals take on more responsibility for their care.
• Workplace Environment Matters: Organizational culture, work pressure, supervisor relationships, and meaningful recognition fundamentally impact employee mental and physical health.
• Champion Networks: Occupational health leaders, especially corporate medical directors in places like India, have an outsized influence in driving workplace well-being.

To build a healthier workforce, companies must combine individual health choices with supportive organizational environments - and embrace the power of cultural adaptation, collaboration, and evidence-based leadership.

Wolf Kirsten: www.linkedin.com/in/wolf-kirsten

Learn About EdLogics

Want to see how EdLogics' gamified platform can boost health literacy, drive engagement in health and wellness programs, and help people live happier, healthier lives?

Visit the EdLogics website: www.edlogics.com and wolfkirsten.com.

In this episode of The Health Literacy 2.0 Podcast, host Seth Serxner welcomes Ellen Kelsay, President and CEO of the Business Group on Health, for a timely conversation on the findings of the 2026 Employer Health Care Strategy Survey and what they signal for employers heading into the next phase of workforce health strategy.

The survey offers one of the clearest snapshots available of how large employers are responding to accelerating health care costs, mounting pharmacy pressure, and growing concerns about care quality.

As President and CEO of the Business Group on Health, Ellen Kelsay brings more than 30 years of experience in employer-sponsored health care, including senior leadership roles at Mercer and Aetna. Since 2019, she has led the organization’s strategy, advocacy, and research agenda, working directly with self-funded employers as they confront some of the most consequential health care decisions of the past decade.

Drawing directly on the 2026 survey findings, Seth and Ellen explore:

• Health care costs at a critical inflection point: Employers reported a 9% increase in health care costs, the highest level in more than a decade, underscoring why cost containment alone is no longer a viable long-term strategy.
• A forced reset in health care strategy: The survey shows employers actively reassessing benefit designs and vendor ecosystems, with a growing focus on integration, transparency, and coordination as levers to improve both cost control and care quality.
• Shifting from reaction to prevention: Findings point to renewed employer attention on primary care, prevention, and healthy behaviors, alongside careful experimentation with supply-side innovations such as value-based care and alternative health plan models.
• Engagement as a make-or-break factor: Survey insights reinforce that even well-designed programs fail without sustained engagement, prompting employers to simplify offerings, improve communications, and clarify shared accountability for outcomes.
• Employers as trusted guides: The survey highlights an expanding role for employers as credible sources of health information, particularly as employees navigate misinformation, complex benefits, and rapidly changing care options.
• Wellbeing investments under scrutiny, not retreat: Contrary to expectations, the findings show continued and in some cases growing investment in wellbeing initiatives, reflecting their perceived role in addressing downstream cost and productivity challenges.
• Health literacy moving to the center of strategy: While not always named explicitly, the survey reinforces the importance of equipping employees to understand benefits, evaluate care options, and make informed decisions, especially as AI accelerates access to health information.
• Preparing for longer working lives: The findings also point to the need for employers to adapt health and wellbeing strategies to support an aging workforce with evolving needs across longer career spans.

Ellen and Seth discuss why the 2026 Employer Health Care Strategy Survey is becoming a practical guide for employers navigating rising costs, limited options, and growing complexity.

Learn About EdLogics

Want to see how EdLogics' gamified platform can boost health literacy, drive engagement in health and wellness programs, and help people live happier, healthier lives?

Visit the EdLogics website: www.edlogics.com