In this episode of The Health Literacy 2.0 Podcast, host Seth Serxner welcomes Eric Zimmerman, Chief Market Solutions Officer at CredibleMind, for a compelling conversation about advancing mental health literacy and proactive behavioral health solutions in the workforce and beyond.

Eric Zimmerman brings decades of experience at the intersection of behavioral science, public health, and health IT, with a passion for population health and empowering individuals to engage with their own well-being. Now at CredibleMind, Eric leads strategies to blend evidence-based resources, personalized self-care, and digital innovation to fill critical gaps in mental and behavioral health care for employers, public agencies, and communities.

Eric shares how his journey from ecology and epidemiology studies to leadership roles in workforce health shaped his belief that true progress comes from meeting people upstream—educating, normalizing, and guiding before acute problems arise. At CredibleMind, he’s focused on building an accessible, evidence-informed platform that not only provides high-quality mental health resources but also helps users find what truly fits their preferences, life circumstances, and unique challenges.

Seth and Eric dive into:

• Preventive Proactive Approach: We can’t “treat our way out” of the mental health crisis. Early education, screening, and risk reduction are essential.
• The Power of Health Literacy: Most people want to start addressing their mental well-being on their own, but need trusted guidance to know what works.
• Evidence-Based, Personalized Resources: CredibleMind curates and rates tens of thousands of resources—articles, podcasts, videos—helping users navigate the overwhelming digital health landscape.
• Bridging East and West: The platform integrates both Western medical evidence and Eastern traditions of mental and emotional flourishing, recognizing diverse paths to well-being.
• Reducing Stigma & Normalizing Help-Seeking: Making mental health support relatable, accessible, and free from judgment, especially at key life transitions and in underserved populations.
• Technology with Guardrails: CredibleMind leverages AI and machine learning—not to diagnose, but to personalize resource recommendations and conversations while keeping clinical accuracy and safety paramount.
• Community & Organizational Impact: Their coalition model brings together health systems, universities, and public agencies to create wide-reaching, community-branded solutions.
• Stepped Care and Navigation: Empowering users and care providers to take first steps in self-guided therapy, understand treatment options, and navigate complex benefit systems.
• Whole-Person Health: Mental and physical health are inseparable—addressing mental health improves outcomes and lowers costs for every part of the health journey.

As the episode closes, Eric and Seth reaffirm the importance of lighting the path—demystifying mental health, enhancing literacy, and supporting the whole person to build a healthier, more resilient future.

Learn About EdLogics

Want to see how EdLogics' gamified platform can boost health literacy, drive engagement in health and wellness programs, and help people live happier, healthier lives?

Visit the EdLogics website: www.edlogics.com.

In this episode of The Health Literacy 2.0 Podcast, host Seth Serxner welcomes Jesse Gavin, Well-Being Officer at Baylor College of Medicine, to talk about building thriving, prevention-oriented cultures and the critical role of health literacy in organizational well-being strategies.

Dr. Jesse Gavin shares his unique career journey - beginning with aspirations in veterinary medicine, pivoting to health promotion, and ultimately pioneering employee well-being at Baylor College of Medicine.

With over 11 years of leading Baylor’s acclaimed initiatives, Jesse Gavin brings award-winning experience and a passion for practical, people-centered innovation. His background spans roles in academia, major corporations, and third-party wellness organizations, recently culminating in a DrPH focused on the intersection of workplace well-being and public health.

Seth and Jesse also discuss:

• Rooting Well-being in Core Values: Baylor’s “thriving tree” approach ties every branch of well-being to institutional values like teamwork, respect, and integrity.
• Evolving from Siloes to Integration: Merging recognition programs, on-site wellness centers, and year-of-service awards under a unified mission fosters greater alignment and engagement.
• The Power of Personal Recognition: From e-cards to milestone panoramas, creating a culture of thanks builds daily motivation and connection—no job is too small to acknowledge.
• Demonstrating Value Without the ROI Burden: Consistent 2:1 ROI, national awards, and unsolicited stories of lives changed make the case for investing in people - beyond numbers alone.
• Engaging the Full Workforce: Flexibility is key—presentations are recorded, the team attends 4am meetings, and well-being is made accessible for all, from surgeons to support staff.
• Health Literacy as Essential Infrastructure: Education happens year-round, not just at open enrollment; from understanding urgent care vs. ER to navigating self-funded benefits, continual learning is the norm.
• Teaching, Not Just Doing: Beyond concierge services, employees are empowered to learn the why and how of navigating their care—moving from handholding to skill-building.
• Low/No Cost, High Impact: Health literacy and prevention don’t have to break the bank. Simple, targeted presentations and resource sessions fill critical knowledge gaps at scale.
• Reducing Barriers and Building Relationships: Onsite screenings with actionable education, incentives for physician follow-up, and open communication channels drive engagement and long-term well-being.

This episode demonstrates how organizational culture, strategy, and small but consistent actions can move the needle on health literacy and well-being - making lasting change accessible for all.

Learn About EdLogics

Want to see how EdLogics' gamified platform can boost health literacy, drive engagement in health and wellness programs, and help people live happier, healthier lives?

Visit the EdLogics website: www.edlogics.com.

In the latest episode of The Health Literacy 2.0 Podcast, host Seth Serxner welcomes Maddison Bezdicek, VP of Strategic Vendor Services at Captive Resources, for a deep dive into the evolving challenges - and opportunities - employers face in workforce health literacy, cost control, and benefit strategy.

Maddison brings a decade-plus of experience in health strategy leadership across insurance brokerage, carrier consulting, and now the captive space, where groups of employers join forces to manage healthcare risk and costs together. With a foundation in exercise science and hands-on knowledge from both the vendor and employer sides, Maddison specializes in forging partnerships and guiding organizations through the complexities of benefits, wellness, vendor selection, and data-driven decision-making.

Seth and Maddison explore:

• Unpacking Group Captives: How employer collectives are creating greater purchasing power and shared strategies for better healthcare cost management.
• Managing Rising Health Costs: Why skyrocketing benefits spending is a top pain point—and how employers are seeking stability before focusing on employee wellness interventions.
• Pharmacy as a Cost Driver: Tackling the often-overlooked impact of pharmacy spend (up to 50% of total healthcare costs) through smarter PBM relationships and contracts.
• Data-Driven Decisions: The shift from limited claims data to deeper analytics - enabling tailored interventions and more effective vendor partnerships.
• Point Solution Fatigue: The reality of too many health and wellness programs - and how narrowing focus and improving communication is driving better employee engagement.
• Reframing Engagement Metrics: Moving from utilization rates to targeting the right populations, and the rise of outcome-based (“case unit”) pricing models for vendors.
• Digital Health’s Double-Edged Sword: Opportunities and challenges in leveraging digital platforms for engagement, including the importance of understanding and respecting different employee populations.
• The Health Literacy Imperative: The growing employer interest—if not frustration—around empowering employees to better navigate healthcare, and why education often remains a tough nut to crack at scale.
• Responsible Use of AI: Balancing back-end administrative efficiency with the irreplaceable value of human connection, especially in sensitive health scenarios.

With practical perspectives on everything from vendor evaluation to the human experience behind benefit designs, this episode reminds us that while technology and strategy are vital, it’s the employee’s real-world journey that should remain front and center.

Learn About EdLogics

Want to see how EdLogics' gamified platform can boost health literacy, drive engagement in health and wellness programs, and help people live happier, healthier lives?

Visit the EdLogics website: www.edlogics.com.