Ten years of running an agency, and everything was still in her head.

Natasha Golinsky, founder of On Purpose Projects, a custom web and e-commerce development agency, didn't plan her exit from the day-to-day. A stage two breast cancer diagnosis gave her six weeks to hand over a business she'd been running for a decade, while everything lived in her head.

What came out the other side is one of the most honest, human stories about building a business that can run without you that I've heard.

In this episode, Natasha shares what it really took to build and lead a strong remote contractor team, why the freedom she worked toward came with an unexpected identity shift, and what she wishes she'd done differently long before the crisis hit.

Here's what we cover:

• What the handoff actually looked like when the timeline wasn't strategic, it was survival
• The emotional side of stepping out, the loneliness, the grief, and learning to let go of being needed
• The multi-phase hiring process Natasha uses to find contractors who are the right fit beyond technical skill
• How to start loosening your grip by identifying the work you already avoid

You don't have to go through a health crisis to build a business that doesn't depend on you. But you do have to be intentional about it.

Let's dive in.

Show Notes:

-Natasha's LinkedIn: linkedin.com/in/natashagolinsky

Get the full show notes and more information here: https://audreyjoykwan.com/podcast/ep154

Podcast Edits by Lindsay Curtis