『The Growth Signal』のカバーアート

The Growth Signal

The Growth Signal

著者: Alyssa Nolte
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Customer relationships are changing. In a world where trust is earned (not assumed) and expectations evolve overnight, revenue leaders can’t afford to rely on old playbooks. The Growth Signal is your front-row seat to the conversations shaping the future of customer relationships.

Hosted by Alyssa Nolte, each episode features honest, unscripted conversations with leaders in sales, customer success, marketing, and growth.

No slides.

No buzzwords.

Just smart people wrestling with how to build trust, drive impact, and stay one step ahead.

Whether you're trying to scale post-sale strategy, drive proactive engagement, or rethink what customer success really means - this podcast will help you lead the way.

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Connect with Alyssa: https://www.linkedin.com/in/alyssanolte/

Follow the Podcast on LinkedIn: https://www.linkedin.com/company/the-growth-signal/

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Tools I Use (May Contain Affiliate Links)

  • Host on RSS.com
  • Edit in Descript
  • Record in Streamyard
  • Cover Art on Canva
  • Finds Guests on Podmatch
© 2026 The Growth Signal
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  • You Have 99 Problems and You Are All of Them with Nathan Wolter
    2026/08/27

    If your team can't make a move without checking with you first, this one's going to sting a little.

    Nathan Wolter is a professional EOS implementer, and he opens with a hot take most business owners feel long before they can name it. Every business eventually starts running at the capacity of its owner. Not because you're a bad leader. Because nothing got built that runs without you. And the good news hiding in that? If you're the problem, you also get to be the solution.

    Alyssa Nolte takes it somewhere practical. What do you actually do when you've got 100 things on your plate and you're giving each one about one percent of your real skill? She tells the story of the moment someone held up a mirror to her on a podcast, and she realized she'd built an entire persona around being the one who makes it happen. The martyr. The only person working 75 hours a week so everyone else could have balance. Then an employee told her that not delegating was holding back their growth.

    Worth 25 minutes if you've ever caught yourself saying you'd rather just do it yourself.

    Three things you'll take away:

    1. Delegating the task is only half of it. If your team still checks every small decision with you, you handed off the work and kept the ownership. Give them the task and the trust.
    2. When people keep asking how you want things handled, that's usually a clarity problem. Confused teams don't move. Say where the company's going and what the top priority is, and most of those questions answer themselves.
    3. Ask what your highest and best use actually is. Alyssa borrows the term from commercial real estate, where a busy corner should hold a coffee shop and not a factory. Can you do the task? Sure. Should you? Different question.

    Nathan also makes the case that the internal work is what makes external growth possible. Take care of your people and they'll take care of your customers. That's a real part of rethinking the future of customer relationships... it starts inside the building.

    People and resources mentioned:

    1. Nathan Wolter, professional EOS implementer.
    2. Find him on LinkedIn: linkedin.com/in/nathan-wolter
    3. Hitting the Ceiling podcast
    4. Choose Strong podcast with Sally and Eddie McRae

    Find Alyssa Nolte:

    1. alyssanolte.substack.com
    2. linkedin.com/in/alyssanolte
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    26 分
  • AI Isn’t Taking Your Job. Bad Leadership Is. with Victoria Pelletier
    2026/08/20

    AI is getting blamed for layoffs it may not actually be causing. So what happens when fear moves faster than the technology?

    Victoria Pelletier joins Alyssa Nolte to challenge the idea that companies are already replacing huge parts of their workforce with AI. Her take: many leaders are using AI as cover for cuts they needed to make anyway. The bigger risk may be what that story does to trust inside a company.

    Alyssa and Victoria talk about what AI can really do today, why companies need better AI governance, and how leaders can help employees prepare for the changes ahead. They also explore why human skills like creativity, empathy, problem-solving, and relationship building may become even more valuable as AI improves.

    If you are trying to figure out what AI means for your job, your team, or your customers, this conversation offers a much more useful answer than "AI is coming for everyone." It is about rethinking how humans and AI work together...and how leaders can build trust while doing it.

    3 Key Takeaways

    1. AI may not be the real reason behind many layoffs. Victoria argues that most companies are not using AI at enough scale to explain major workforce cuts. In many cases, AI may simply be the easier story to tell.
    2. AI adoption requires more than buying a tool. Companies need clear guardrails, data governance, employee training, and honest communication about how AI will change people's work.
    3. Human skills may become even more valuable. Creativity, empathy, problem-solving, relationships, and good judgment are harder to automate. Learning AI matters, but so does getting better at the things humans do best.

    People and Resources Mentioned

    • Victoria Pelletier victoria-peltier.com
    • Leadership Transition Guide by Victoria Pelletier
    • Influence Unleashed by Victoria Pelletier
    • Influence Activated by Victoria Pelletier
    • Mo Gawdat Former Chief Business Officer of Google X and guest on The Diary of a CEO
    • Scott Galloway
    • World Economic Forum skills research

    Follow Alyssa Nolte

    • alyssanolte.substack.com
    • linkedin.com/in/alyssanolte
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    27 分
  • Customer Success Is Measured All Wrong with Jacquelyn Goldberg
    2026/08/13

    What if your customer success metrics are measuring the wrong thing? Jacquelyn Goldberg believes NPS and strong relationships are not enough. If customers cannot see real business value, even customers who love you may still leave.

    Alyssa Nolte and Jacquelyn Goldberg rethink what customer success should look like when budgets are tight, AI is changing how work gets done, and leaders expect clear results. They talk about moving past "do they like us?" and toward a harder question: Are we helping the customer achieve something that matters to their business?

    Jacquelyn also shares how Unframe approaches AI transformation by starting small, solving a real problem, and earning user adoption before trying to change an entire company. Alyssa and Jacquelyn explore why critical thinking, experimentation, and the ability to adapt may become some of the most valuable skills in the AI era.

    Why listen?

    If you work in customer success, sales, SaaS, AI, or business transformation, this conversation will make you question some common ways companies measure success. You will also hear a practical way to think about AI adoption without starting with a massive transformation project.

    3 Key Takeaways

    1. Customer success needs to measure business value. NPS and strong relationships matter, but they do not prove that your product is helping a customer reach their goals.
    2. AI transformation works better when you start with one real problem. Instead of trying to change everything at once, solve one useful problem, prove the value, and build from there.
    3. Critical thinking matters even more with AI. AI can help people work faster, but humans still need to question the answers, test ideas, and know when the technology is wrong.

    People & Resources Mentioned

    Jacquelyn Goldberg Unframe: unframe.ai LinkedIn: Search Jacquelyn Goldberg

    Louis Gersh Founder and mentor mentioned by Jacquelyn

    Also mentioned: Harvard Business Review ChatGPT Gemini Wikipedia

    Alyssa Nolte Substack: alyssanolte.substack.com LinkedIn: linkedin.com/in/alyssanolte

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    25 分
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