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  • How B2B Brands Use Intent Data for Account Prioritization

    How B2B Brands Use Intent Data for Account Prioritization
    2026/06/06
    In this episode of The Growth Operator, Lucas and Luna explore how B2B brands are leveraging intent data to prioritize accounts and boost conversion rates. They dive into a specific case: software company Proposify, which used intent signals from G2 and Bombora to identify accounts actively researching document automation. Lucas breaks down how Proposify scored accounts based on topic relevance and recency, then triggered personalized outreach that doubled demo booking rates. Luna questions how small teams can implement intent data without a full stack, and Lucas offers a low-cost playbook using LinkedIn's intent filters and reverse IP lookups. They also discuss the pitfalls of acting on intent data too early, the importance of aligning intent signals with your ICP, and why combining first-party and third-party data prevents false positives. By the end, listeners understand how to build a simple intent data workflow that turns research behavior into pipeline. #IntentData #B2BMarketing #AccountBasedMarketing #Proposify #Bombora #G2 #SalesPrioritization #DemandGeneration #LeadScoring #RevenueOperations #GrowthOperator #FexingoBusiness #BusinessPodcast #B2BSales #DataDrivenMarketing #ABM #MarketingStrategy #SalesDevelopment Keep every episode free: buymeacoffee.com/fexingo
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    7 分
  • How B2B Brands Can Use Zero-Party Data

    How B2B Brands Can Use Zero-Party Data
    2026/06/05
    In this episode of The Growth Operator, Lucas and Luna explore the rise of zero-party data in B2B marketing. They break down how companies like Fabletics and Morning Brew have used preference-based data capture to improve targeting without third-party cookies. Lucas explains the difference between first-party and zero-party data, and why asking customers directly for their preferences leads to higher conversion rates. They discuss a case study where a B2B SaaS company used a simple preference center to boost demo bookings by 22 percent in one quarter. The hosts also touch on privacy regulations and how zero-party data can future-proof your marketing stack. Tune in for a practical guide to implementing zero-party data strategies in your own campaigns. #ZeroPartyData #FirstPartyData #PrivacyFirst #B2BMarketing #PreferenceCenter #DataStrategy #MarketingROI #CustomerData #PrivacyRegulation #GDPR #CCPA #MarketingAutomation #SalesDevelopment #RevenueOperations #Business #FexingoBusiness #BusinessPodcast #TheGrowthOperator Keep every episode free: buymeacoffee.com/fexingo
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    10 分
  • How B2B Brands Are Using Intent Data to Prioritize Accounts

    How B2B Brands Are Using Intent Data to Prioritize Accounts
    2026/06/05
    In this episode of The Growth Operator, Lucas and Luna explore how B2B brands are leveraging intent data — buying signals from third-party sources like Bombora and G2 — to prioritize accounts and shorten sales cycles. They unpack a case study from a cybersecurity firm that used intent data to target companies actively researching data loss prevention, resulting in a 40% higher close rate. Lucas explains the difference between first-party and third-party intent data, and Luna questions whether it's worth the cost for smaller teams. They also discuss common pitfalls, like over-relying on intent spikes without qualification, and how to build a simple scoring model. Tune in to learn why intent data is becoming a must-have for ABM and pipeline generation in 2026. #IntentData #B2BMarketing #ABM #SalesIntelligence #Bombora #G2 #LeadScoring #PipelineGeneration #BuyerIntent #MarketingROI #SalesCycle #Cybersecurity #DataDriven #Business #B2BSales #FexingoBusiness #BusinessPodcast #TheGrowthOperator Keep every episode free: buymeacoffee.com/fexingo
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    8 分
  • Why B2B Marketers Are Using Trigger-Based Email Sequences

    Why B2B Marketers Are Using Trigger-Based Email Sequences
    2026/06/04
    Lucas and Luna dive into trigger-based email sequencing for B2B, unpacking why event-driven campaigns outperform batch-and-blast by 300 percent in open rates. They dissect a real case study: how a mid-market SaaS company used webinar attendance triggers, product-qualified intent signals, and post-purchase behavioral data to build a sequence that lifted demo requests by 12 percent in one quarter. The hosts debate whether most B2B teams over-engineer triggers, and Lucas shares a simple three-layer framework for deciding which events to act on. No fluff — just specific tactics, a concrete number, and a clear takeaway for marketers building automated workflows today. #B2BMarketing #EmailMarketing #TriggerBasedEmail #MarketingAutomation #SalesEnablement #RevenueOperations #DemandGeneration #LeadNurturing #MarTech #SaaS #FexingoBusiness #BusinessPodcast #GrowthOperator #MarketingStrategy #CustomerJourney #BehavioralTriggers #EmailSequences #ConversionOptimization Keep every episode free: buymeacoffee.com/fexingo
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    11 分
  • Why B2B Brands Are Using Podcast Ads to Replace Trade Shows

    Why B2B Brands Are Using Podcast Ads to Replace Trade Shows
    2026/06/04
    Episode 30 of The Growth Operator. Lucas and Luna unpack a surprising trend: B2B brands shifting six-figure trade show budgets into podcast advertising. They drill into a specific case — a cybersecurity company that cut its trade show spend by 60 percent and reallocated the budget to targeted podcast sponsorships on shows its prospects already listened to. The result? A 35 percent lift in qualified demo requests with a lower cost per lead. Lucas walks through the math: the average trade show booth costs $25,000 to $50,000 per show, plus travel and swag, while a six-month podcast sponsorship on two industry shows costs roughly the same but yields sustained exposure. Luna pushes back on attribution — how do you know the podcast drove the lead? They discuss promo codes, vanity URLs, and post-campaign surveys as measurement tools. They also cover the audience quality angle: trade show attendees are often distracted; podcast listeners are deliberately tuned in. The episode closes with a look ahead: as B2B buyers grow fatigued of event fatigue, audio might be the unsexiest — and most effective — pipeline channel. #B2B #PodcastAdvertising #TradeShows #MarketingBudget #GrowthOperator #FexingoBusiness #BusinessPodcast #DemandGen #PodcastSponsorship #Cybersecurity #B2BMarketing #LeadGen #Attribution #CAC #AudioMarketing #EventFatigue #Pipeline #SalesAndMarketing Keep every episode free: buymeacoffee.com/fexingo
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    7 分
  • Why B2B Brands Are Using Retargeting on LinkedIn

    Why B2B Brands Are Using Retargeting on LinkedIn
    2026/06/03
    Lucas and Luna dive into why B2B brands are shifting retargeting dollars from display networks to LinkedIn. They break down the mechanics of LinkedIn's Matched Audiences, the cost-per-click dynamics, and why one SaaS company cut cost-per-lead by 35% using website retargeting on LinkedIn. The episode explores the data privacy implications, the role of first-party cookies, and why this strategy works better for high-consideration purchases than for impulse buys. Specific numbers include a 2x return on ad spend improvement and a case study of a $50 million ARR company that reallocated 30% of its retargeting budget to LinkedIn. Listeners learn exactly how to set up a LinkedIn retargeting campaign and what metrics matter most. #B2BMarketing #LinkedInAdvertising #Retargeting #DigitalMarketing #PaidMedia #DemandGeneration #MarketingROI #SaaS #AccountBasedMarketing #DataPrivacy #FirstPartyData #AdTech #B2BSales #RevenueOperations #Business #FexingoBusiness #BusinessPodcast #TheGrowthOperator Keep every episode free: buymeacoffee.com/fexingo
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    9 分
  • Why B2B Brands Are Betting on Private Podcasts

    Why B2B Brands Are Betting on Private Podcasts
    2026/06/03
    Most B2B podcasts are public — competing for downloads and hoping to reach a broad audience. But a growing number of brands are flipping the model: they're creating private, gated audio feeds for select prospects and customers. In this episode, Lucas and Luna break down why private podcasts are gaining traction as a demand-gen and relationship-building tool, using the example of a cybersecurity company that built a private audio series for its top 50 accounts. They discuss the logistics of distribution, the psychology of exclusivity, and why a private podcast might work where a public one falls flat. If you've wondered whether audio makes sense beyond your public feed, this episode offers a concrete alternative. #PrivatePodcast #B2BMarketing #DemandGeneration #AccountBasedMarketing #ABM #PodcastStrategy #AudioContent #ContentMarketing #B2BSales #CustomerRelationships #Exclusivity #GatedContent #Cybersecurity #SalesEnablement #MarketingROI #BusinessPodcast #FexingoBusiness #GrowthOperator Keep every episode free: buymeacoffee.com/fexingo
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    11 分
  • Why B2B Brands Are Buying Their Own Company Keywords

    Why B2B Brands Are Buying Their Own Company Keywords
    2026/06/02
    Lucas and Luna unpack a counterintuitive strategy in B2B paid search: bidding on your own brand name. With Google Ads costs up 20 percent year-over-year in early 2026, many CMOs are slashing defensive brand spend to save budget. But a new analysis of 200 B2B accounts from the agency Seer Interactive shows that pausing brand campaigns reduces overall paid search ROI by an average of 12 percent within 60 days. Lucas walks through the data on brand-click cannibalization versus competitor poaching, and explains why the real risk isn't overpaying for a click you'd get for free, but letting a rival like G2 or Capterra steal the conversation. Luna shares a case from her own experience at a martech firm where a brand campaign pause led to a 30 percent drop in demo requests. Together they argue that brand defense is best understood as an insurance policy on your demand generation, not a vanity metric. #B2BMarketing #PPC #PaidSearch #GoogleAds #BrandDefense #SEM #SeerInteractive #MarketingROI #CAC #DemandGeneration #Business #RevenueOperations #FexingoBusiness #BusinessPodcast #TheGrowthOperator #B2BPaidSearch #CompetitorBidding #MarketingStrategy Keep every episode free: buymeacoffee.com/fexingo
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    8 分