『The Growth Operator with Fexingo: Marketing, Sales, and Revenue Operations Conversations』のカバーアート

The Growth Operator with Fexingo: Marketing, Sales, and Revenue Operations Conversations

The Growth Operator with Fexingo: Marketing, Sales, and Revenue Operations Conversations

著者： Fexingo
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Lucas and Luna drill into the operational spine of growth: how marketing, sales, and revenue teams actually align data, tools, and incentives to turn leads into retained customers. Each episode picks a single company's real pipeline metrics — from unit economics to funnel leakage — and walks through the decisions that moved the needle. No founder mythologizing, no platform demos. Lucas presses on attribution models and CAC payback periods; Luna tests those numbers against customer psychology and sales cycle realities. Together they dissect what separates a functioning revenue engine from a growth theater. For operators, VPs, and anyone who sits in a weekly pipeline review and wonders if the dashboard is lying to them. What does a 10% improvement in handoff speed actually cost — and is it worth it? #RevenueOperations #SalesOps #MarketingOps #PipelineManagement #CAC #LTV #Attribution #FunnelAnalysis #SalesTech #Martech #GTMStrategy #GrowthMetrics #SalesEnablement #RevenueEngine #Marketing #FexingoBusiness #BusinessPodcast #Operations Keep every episode free: buymeacoffee.com/fexingo© 2026 Fexingo. All rights reserved. 経済学
エピソード
  • How B2B Brands Can Use Zero-Party Data

    How B2B Brands Can Use Zero-Party Data
    2026/06/05
    In this episode of The Growth Operator, Lucas and Luna explore the rise of zero-party data in B2B marketing. They break down how companies like Fabletics and Morning Brew have used preference-based data capture to improve targeting without third-party cookies. Lucas explains the difference between first-party and zero-party data, and why asking customers directly for their preferences leads to higher conversion rates. They discuss a case study where a B2B SaaS company used a simple preference center to boost demo bookings by 22 percent in one quarter. The hosts also touch on privacy regulations and how zero-party data can future-proof your marketing stack. Tune in for a practical guide to implementing zero-party data strategies in your own campaigns. #ZeroPartyData #FirstPartyData #PrivacyFirst #B2BMarketing #PreferenceCenter #DataStrategy #MarketingROI #CustomerData #PrivacyRegulation #GDPR #CCPA #MarketingAutomation #SalesDevelopment #RevenueOperations #Business #FexingoBusiness #BusinessPodcast #TheGrowthOperator Keep every episode free: buymeacoffee.com/fexingo
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    10 分
  • How B2B Brands Are Using Intent Data to Prioritize Accounts

    How B2B Brands Are Using Intent Data to Prioritize Accounts
    2026/06/05
    In this episode of The Growth Operator, Lucas and Luna explore how B2B brands are leveraging intent data — buying signals from third-party sources like Bombora and G2 — to prioritize accounts and shorten sales cycles. They unpack a case study from a cybersecurity firm that used intent data to target companies actively researching data loss prevention, resulting in a 40% higher close rate. Lucas explains the difference between first-party and third-party intent data, and Luna questions whether it's worth the cost for smaller teams. They also discuss common pitfalls, like over-relying on intent spikes without qualification, and how to build a simple scoring model. Tune in to learn why intent data is becoming a must-have for ABM and pipeline generation in 2026. #IntentData #B2BMarketing #ABM #SalesIntelligence #Bombora #G2 #LeadScoring #PipelineGeneration #BuyerIntent #MarketingROI #SalesCycle #Cybersecurity #DataDriven #Business #B2BSales #FexingoBusiness #BusinessPodcast #TheGrowthOperator Keep every episode free: buymeacoffee.com/fexingo
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    8 分
  • Why B2B Marketers Are Using Trigger-Based Email Sequences

    Why B2B Marketers Are Using Trigger-Based Email Sequences
    2026/06/04
    Lucas and Luna dive into trigger-based email sequencing for B2B, unpacking why event-driven campaigns outperform batch-and-blast by 300 percent in open rates. They dissect a real case study: how a mid-market SaaS company used webinar attendance triggers, product-qualified intent signals, and post-purchase behavioral data to build a sequence that lifted demo requests by 12 percent in one quarter. The hosts debate whether most B2B teams over-engineer triggers, and Lucas shares a simple three-layer framework for deciding which events to act on. No fluff — just specific tactics, a concrete number, and a clear takeaway for marketers building automated workflows today. #B2BMarketing #EmailMarketing #TriggerBasedEmail #MarketingAutomation #SalesEnablement #RevenueOperations #DemandGeneration #LeadNurturing #MarTech #SaaS #FexingoBusiness #BusinessPodcast #GrowthOperator #MarketingStrategy #CustomerJourney #BehavioralTriggers #EmailSequences #ConversionOptimization Keep every episode free: buymeacoffee.com/fexingo
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    11 分
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