『The Growth Marketing Podcast with Fexingo: Acquisition, Activation, and Retention Loops』のカバーアート

The Growth Marketing Podcast with Fexingo: Acquisition, Activation, and Retention Loops

The Growth Marketing Podcast with Fexingo: Acquisition, Activation, and Retention Loops

著者： Fexingo
無料で聴く

Every growth marketer knows the math: acquisition without activation is a leaky funnel, and retention without loops is a treadmill. This show is the whiteboard session where Lucas and Luna break down the actual mechanics of getting users in, getting them hooked, and getting them to bring others. No platitudes, no 'growth hacks' — just cohort analyses, unit economics, and the network effects that separate fleeting spikes from compound growth. Lucas draws from real case studies (Dropbox's referral program, Duolingo's streak mechanics, Superhuman's activation thresholds) and recent public data; Luna challenges assumptions about cost per acquisition and lifetime value, pushing the conversation toward the second-order effects that most playbooks miss. Together, they dissect what makes a loop self-sustaining, when to optimize for speed over retention, and why the best growth strategies often feel counterintuitive. Each episode lands on a single tension: the trade-off between virality and quality, the point where paid acquisition cannibalizes organic, or the moment a retention loop becomes a trap. If you're a marketing lead, product manager, or founder who thinks in terms of funnel stages and cohort curves — and you are tired of the hype — this is the conversation you wish your Monday-morning standup could have. #GrowthMarketing #Acquisition #Activation #RetentionLoops #ViralLoops #CohortAnalysis #UnitEconomics #NetworkEffects #ProductLedGrowth #MarketingStrategy #Dropbox #Duolingo #Superhuman #CustomerAcquisitionCost #LifetimeValue #Business #FexingoBusiness #MarketingPodcast Keep every episode free: buymeacoffee.com/fexingo© 2026 Fexingo. All rights reserved. 経済学
エピソード
  • The Activation Loop Hiding in Your Segmentation Logic

    The Activation Loop Hiding in Your Segmentation Logic
    2026/06/06
    Lucas and Luna dig into a counterintuitive growth-marketing pattern: the activation threshold that isn't about product usage at all. They look at how one SaaS company discovered that users who completed a specific segmentation survey within their first 48 hours retained at 2.3x the rate of users who skipped it — and how that finding reshaped their entire onboarding flow. The episode walks through the mechanics of a preference-based activation trigger, why most teams miss it because they're watching click-stream data instead of intent signals, and how to test this loop without a product team. No fluff, just one concrete angle you can apply this week. #GrowthMarketing #Activation #UserSegmentation #SaaS #Onboarding #Retention #IntentSignals #UserResearch #ProductLedGrowth #ConversionOptimization #BehavioralData #MarketingStrategy #FexingoBusiness #BusinessPodcast #MarketingPodcast #CustomerInsight #ActivationLoop #PreferenceData Keep every episode free: buymeacoffee.com/fexingo
    続きを読む 一部表示
    11 分
  • The Activation Metric Hiding in Your Upgrade Page

    The Activation Metric Hiding in Your Upgrade Page
    2026/06/06
    Lucas and Luna dig into a specific retention insight: the conversion moment from free to paid is not just a revenue event — it's a predictor of long-term engagement. They explore data from a B2B SaaS company that found users who upgraded within 72 hours had 40 percent higher 12-month retention. But the real surprise was what happened when they tracked what users did in the 24 hours after upgrading — a behavior pattern most companies ignore. The episode walks through how to design the upgrade experience as a second onboarding, not a transaction, and why the first feature a new paying user touches determines whether they stay. #SaaS #Retention #Activation #UpgradeFlow #B2BMarketing #GrowthMarketing #UserBehavior #Onboarding #ConversionOptimization #CustomerSuccess #ProductLedGrowth #MetricOfTheWeek #LTV #ChurnReduction #Marketing #BusinessPodcast #FexingoBusiness #GrowthMarketingPodcast Keep every episode free: buymeacoffee.com/fexingo
    続きを読む 一部表示
    14 分
  • Why Your Payment Form Is a Retention Loop

    Why Your Payment Form Is a Retention Loop
    2026/06/05
    Lucas and Luna discuss how checkout friction — specifically payment form design — functions as a hidden retention loop. They examine the specific case of a subscription software company that reduced involuntary churn by 40 percent by moving from annual to monthly credit card updates. They walk through the mechanics of failed payment recovery, dunning email timing, and why a 2.4 percent decline rate at one company might be a 9 percent revenue problem at another. The episode surfaces a concrete, low-effort retention lever most growth teams ignore because it lives in billing rather than marketing. #Retention #PaymentForm #InvoluntaryChurn #DunningEmails #SubscriptionBusiness #CheckoutFriction #BillingMetrics #RevenueRetention #ChurnRecovery #Marketing #GrowthMarketing #SaaS #CustomerRetention #PaymentDecline #CreditCardUpdates #RecurringRevenue #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo
    続きを読む 一部表示
    10 分
adbl_web_anon_alc_button_suppression_t1
まだレビューはありません