『The Growth Marketing Podcast with Fexingo: Acquisition, Activation, and Retention Loops』のカバーアート

The Growth Marketing Podcast with Fexingo: Acquisition, Activation, and Retention Loops

The Growth Marketing Podcast with Fexingo: Acquisition, Activation, and Retention Loops

著者： Fexingo
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Every growth marketer knows the math: acquisition without activation is a leaky funnel, and retention without loops is a treadmill. This show is the whiteboard session where Lucas and Luna break down the actual mechanics of getting users in, getting them hooked, and getting them to bring others. No platitudes, no 'growth hacks' — just cohort analyses, unit economics, and the network effects that separate fleeting spikes from compound growth. Lucas draws from real case studies (Dropbox's referral program, Duolingo's streak mechanics, Superhuman's activation thresholds) and recent public data; Luna challenges assumptions about cost per acquisition and lifetime value, pushing the conversation toward the second-order effects that most playbooks miss. Together, they dissect what makes a loop self-sustaining, when to optimize for speed over retention, and why the best growth strategies often feel counterintuitive. Each episode lands on a single tension: the trade-off between virality and quality, the point where paid acquisition cannibalizes organic, or the moment a retention loop becomes a trap. If you're a marketing lead, product manager, or founder who thinks in terms of funnel stages and cohort curves — and you are tired of the hype — this is the conversation you wish your Monday-morning standup could have. #GrowthMarketing #Acquisition #Activation #RetentionLoops #ViralLoops #CohortAnalysis #UnitEconomics #NetworkEffects #ProductLedGrowth #MarketingStrategy #Dropbox #Duolingo #Superhuman #CustomerAcquisitionCost #LifetimeValue #Business #FexingoBusiness #MarketingPodcast Keep every episode free: buymeacoffee.com/fexingo© 2026 Fexingo. All rights reserved. 経済学
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  • How Netflix Turned Binge Watching Into A Growth Engine

    How Netflix Turned Binge Watching Into A Growth Engine
    2026/09/10
    We break down the specific behavioral design behind Netflix's autoplay feature and how it transformed passive viewing into an active acquisition loop. This episode explores the data-driven decision to remove the 'pause' button from user psychology, analyzing how reducing friction at the end of one video directly fuels retention and engagement for the next. We look at the metrics that convinced Netflix this small interface change would drive millions of additional hours of content consumption per year, and what other subscription businesses can learn about designing for habit formation rather than just utility. #Netflix #Autoplay #GrowthMarketing #BehavioralDesign #RetentionStrategy #UserExperience #StreamingWars #FexingoBusiness #BusinessPodcast #DigitalProduct #HabitFormation #FrictionReduction #ConsumerPsychology #SubscriptionModels #DataDrivenDecisions #ContentConsumption #EngagementMetrics #TechCaseStudy Keep every episode free: buymeacoffee.com/fexingo
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    11 分
  • How Spotify Turned Playlists Into A Growth Engine

    How Spotify Turned Playlists Into A Growth Engine
    2026/09/09
    We break down the specific mechanics behind Spotify’s Discover Weekly feature, which turned passive listening into a viral acquisition loop. By analyzing how algorithmic curation reduced churn and increased user-generated sharing, we explore how personalization can become your strongest sales channel. This deep dive looks at the data, the design decisions, and why recommendation engines are now more important than traditional ad spend for retention-focused businesses. #Spotify #DiscoverWeekly #GrowthMarketing #AlgorithmicPersonalization #UserRetention #ViralLoops #DataDrivenDesign #StreamingEconomy #CustomerExperience #ProductLedGrowth #BehavioralPsychology #DigitalStrategy #FexingoBusiness #BusinessPodcast #MarketingInsights #TechCaseStudy #AcquisitionFunnel #LTVOptimization Keep every episode free: buymeacoffee.com/fexingo
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    9 分
  • How Microsoft Built Its Cloud Empire

    How Microsoft Built Its Cloud Empire
    2026/09/08
    Lucas and Luna break down the specific strategic pivot that transformed Microsoft from a software licensing giant into the dominant force in enterprise cloud infrastructure. Rather than viewing Azure as just another product line, they examine how Satya Nadella’s cultural shift toward 'learn-it-all' thinking allowed the company to cannibalize its own Windows revenue. The conversation focuses on the concrete decision to open-source .NET Core and partner with Linux—a move that alienated some traditionalists but ultimately captured the modern developer market. Listeners will learn how Microsoft’s internal competition between teams created friction but also drove innovation faster than any single unified roadmap could. We also look at the specific metric of cloud margin expansion and why the transition from perpetual licenses to subscription models changed how Microsoft measures success. #FexingoBusiness #BusinessPodcast #Microsoft #Azure #CloudComputing #SatyaNadella #EnterpriseSoftware #SaaS #TechStrategy #OpenSource #Linux #DotNetCore #DigitalTransformation #MarketShare #SubscriptionModel #DeveloperExperience #TechLeadership #BusinessGrowth Keep every episode free: buymeacoffee.com/fexingo
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    11 分
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