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Most businesses know how to sell to about three types of customers — the ready buyer, the loyal repeat, and the unhappy one. Everyone else gets the same pitch. And most of them leave.

In this episode, we break down the 12 types of customers every business encounters. Each one sends a different signal and needs a different response. Once you recognize the patterns, you stop wasting effort selling the wrong way to the wrong person.

Whether you run an online store, a service business, or a SaaS product, this episode changes how you think about your next sale.

📖 Read the full article: https://techhelp.ca/types-of-customer/

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Google's AI Overviews are summarizing your content and keeping the traffic for themselves. Pew Research found that clicks on traditional results drop from 15% to 8% when an AI summary appears. Ahrefs estimates AI Overviews cut click-through rates for the #1 organic result by 58%.

This episode breaks down what's happening, who it affects, what the research says, and what you can do about it. We cover the economic scale of the problem (the internet is $2.6 trillion in U.S. value alone), the Munich court ruling that held Google liable for false AI-generated claims, the UK Competition and Markets Authority's push for publisher protections, what a better model for AI search could look like, and practical steps you can take right now to protect your business from the traffic bleed.

If you run a website, publish content, or depend on search traffic to reach customers, this one is for you.

📖 Read the full article: https://techhelp.ca/how-ai-search-is-deciding-who-gets-paid/

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Sony just announced that starting January 2028, all new PlayStation games will be digital only. No more discs. No more physical copies. They say it's what players want. The data tells a different story.

In this episode, we break down Sony's business case (the real numbers behind the shift) and why their "consumer preference" argument doesn't hold up. We cover the ownership problem with examples, including Sony removing access to over 550 purchased movies and TV shows from PlayStation accounts in the same week as the disc announcement.

We also talk about why a "code in a box" isn't a replacement for physical games, how digital-only eliminates the secondary market, and what California's AB 2426 law means for digital purchase disclosures. Plus, we look at how developers, retailers, and game preservation groups are pushing back — and where Nintendo stands in contrast.

This isn't just a PlayStation issue. If you buy anything digitally — games, movies, music, books — this conversation affects you.

📖 Read the full article: https://techhelp.ca/sony-ends-playstation-game-discs/

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