Is the Marketing Advice You're Following Already Out of Date?

There's so much marketing advice out there for counsellors. Blog more. Post on social media. Try this new tool. Follow that latest trend.

But how much of it is actually worth your time?

Well, I've been revisiting a book about marketing for counsellors from almost seven years ago, fully expecting to find a few things that made me cringe.

So, had it stood the test of time, or was it ready for the recycling bin?

In this episode of The Grow Your Private Practice Show, I'm looking at what still works when it comes to marketing your counselling practice, what I'd do differently today, and something I'd put far more emphasis on now.

If you're wondering where to spend your precious marketing time, this one's for you.

• Grow Your Private Practice – get my book on Amazon
• The Armchair Test – looking at your marketing through a potential client's eyes
• How I Overcame Imposter Syndrome and Published My Book
• Why I Don't Talk About Niching Any More (And What I Say Instead)
• Why Blogging Keeps Working for Counsellors Long After It’s Written

Not sure where to start?

Visit my Start Here page to explore resources and support to help you attract more of the right clients.

Start here

Grow Your Private Practice Membership

You don't have to figure everything out on your own. Get practical marketing help, personalised feedback, workshops and support to help you actually get things done.

Explore Grow Your Private Practice Membership

If you're finding The Grow Your Private Practice Show useful, please follow the podcast so you don't miss future episodes.

And if you'd like to help support the show, you can buy me a coffee. Your support helps cover the costs of producing the podcast. And if a slice of cake happens to find its way onto my plate, well, that's just a bonus.

Thank you for listening.

With love,

Jane xx

What’s the best way to market your private practice?

You might expect me to have a straightforward answer to that. After all, I’ve been helping counsellors with their marketing for years.

But I don’t.

And actually, I think that matters.

In this episode, I’m looking at why the question we tend to ask about marketing might not be the most useful one — and what to ask instead if you want to spend less time wondering what you ‘should’ be doing.

Find Your Focus

If you’re doing lots of things to market your practice but aren’t sure where your time and energy are most likely to help you get more of the right clients, Find Your Focus is a 90-minute 1:1 session where we’ll work that out together.

Find out more about Find Your Focus

Buy Me a Coffee

If you enjoy the podcast and would like to support it, you can buy me a coffee here:

Buy Me a Coffee

Start Here

Not sure what support you need? You can find my free and paid resources here:

Start Here

What if you're earning less from your private practice than you could be, simply because of something you've convinced yourself is true?

Ouch.

It's surprisingly easy to make decisions about your business based on what you think people want, need or can afford. And those decisions could be costing you money.

The annoying thing is, you might not even realise you're doing it.

And what if questioning just one or two of those decisions could make a difference to your income?

That's what we're exploring in this week's episode.

Have a listen. You might be surprised by what you've been taking for granted.

Related blogs and podcast episodes

• Should Counsellors Offer Concessions? What to Consider Before You Decide
• Counsellors: Stop Apologising for Charging!
• Putting a Price on Therapy: The Importance of Getting it Right
• 5 Easy ways to give back to charity (without reducing your fees or working for free)

More from Grow Your Private Practice

• Start Here: Free and paid resources to help grow your private practice
• Buy Me a Coffee