The Great Marketing Shakeout: Surviving Layoffs, Burnout, and Broken Agency Culture - EP 049
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If you're watching AI eat your industry's budget while HR quietly circles the wagons, you need to hear this episode before your name shows up on a spreadsheet somewhere.
Agencies are cutting 15% of their workforce. 90% of them think AI is coming for the rest. And nearly two-thirds of marketers admit they're overwhelmed — most too scared to even tell their manager. Matthew and Chris break down why the agency model is buckling under its own weight, why "decisioning five times faster" doesn't mean much when legal still hasn't signed off, and why HR isn't always the safety net you think it is.
More importantly, they hand you the playbook: the three things AI still can't replicate (and how to document them before someone questions your value), the honest conversation leadership needs to have before good people quietly walk, and why protecting your burnout-prone team now pays off tenfold later.
No corporate jargon. No fluff. Just two guys who've survived enough of these cycles to tell you what actually matters — and what's just noise.
📖 Grab the new Book “How To Succeed In Marketing, Advertising and Artificial Intelligence Without Really Lying” on Amazon: https://amzn.to/3OJDXzU
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Marketing, Machines & Mischief is produced by Chris Stone at https://CastAhead.net