𝗜 𝗮𝘀𝗸𝗲𝗱 Ben Dando 𝗵𝗼𝘄 𝗵𝗲 𝗯𝗲𝗰𝗮𝗺𝗲 𝘁𝗵𝗲 𝗜𝗻𝘁𝗲𝗿𝗻𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗠𝗮𝗻𝗮𝗴𝗶𝗻𝗴 𝗗𝗶𝗿𝗲𝗰𝘁𝗼𝗿 𝗼𝗳 𝗟𝗶𝗾𝘂𝗶𝗱 𝗗𝗲𝗮𝘁𝗵 ⤵️

You’ve almost definitely heard of Liquid Death because of their unique and innovative marketing…

But do you know about the man behind its international expansion?

I was lucky enough to sit down with Ben Dando, the former CEO of Karma Drinks and Liquid Death’s International Managing Director to discuss his incredible career journey.

𝗜𝗻 𝗼𝘂𝗿 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗮𝘁𝗶𝗼𝗻, 𝘄𝗲 𝗱𝗶𝘀𝗰𝘂𝘀𝘀𝗲𝗱:

Ben’s early career journey - from playing hockey at an international level to mastering sales at Coca Cola.

The impact of becoming a Dad at a young age on his career motivations.

How to embrace career rejection.

The importance of disruption in brand awareness.

AND

Some of the amazing marketing strategies Liquid Death have used to gain over 7 million followers across all socials.

Peter Jackson, Hill Dickinson's CEO joins us for an insightful conversation with Charlie from Huzzle.

Natasha Porter, founder and CEO of Unlocked Graduates shares with us her career journey, how she started her non-profit in the education sector and career opportunities for graduates.

This week on The Graduate Guide I sat down with the CCO of VERSUS, Johnny Kay.

Versus is the biggest platform in the UK for championing the future of football, documenting football’s rising influence on new music and culture.

Johnny has an amazing story to tell on how he built VERSUS.

But in this episode we focused on how Johnny built his dream career through his passion for football and music.

Johnny acknowledged that it was not always easy…

Spending the initial years of his career in formative, yet passionless jobs.

But went on to explain how @boiler room gave him a golden opportunity to utilise his creativity and passion in a career sense.

Since then, he has never looked back.

Part of the initial founding team of VERSUS, he has continued to harness his creative skills.

For example:

Johnny’s creative partnerships and recruitment has played an integral role in skyrocketing VERSUS to 250k followers on instagram and 500k on TikTok.

If you are interested in learning how to resemble Johnny’s incredible career path and learn about what makes VERSUS such a special company…

Check out the full episode

Holly, help employers attract & develop young talent 🚀

She is an early career employer branding strategist and has built an online community of 40k+.

Check out Holly's career journey and her advice to students regarding career development in this episode.

Meet the 23 year old who built a multimillion pound business while still at uni.

Fin is one of the most inspiring people I have ever met. While at university he:

✅ Started a sales business which did £100k rev in 6 months

✅ Built an installation company which did £2m revenue in first year

✅ Ran 100 miles in 24 hours while raising £8k for mental health

It’s safe to say he’s achieved a lot. However, he is incredibly humble and has a lot of genuine advice for students who want to pursue entrepreneurship.

Albert Slade, co-founder, and director of DOUGH gives us an insight into how he started building his successful businesses AND career after what he thought would be a career playing rugby.

Tunde Adekeye, Founder of Pitch Doctor, reflects on his career as a CFO, venture capital (VC) analyst and founder of Pitch Doctor, where he helps founders practice and improve their pitches. He provides deep insights about a career path in VC and the future of the industry more generally, also addressing the pertaining issue of the lack of diversity in VC and what it means for founders from minority backgrounds.