In this episode of The Founder's Growth Show, host John "Small Mountain" Hill sits down with David Connors, Co-Founder and CEO of The Swarm. David breaks down why traditional cold outreach and spray-and-pray outbound sales playbooks are failing and introduces the "Go To Network" paradigm.

We explore David's journey from working in-house at Sequoia Capital to founding The Swarm, and we discuss how top-performing startup founders leverage investor networks for hiring, fundraising, and sales growth.

David also candidly shares:

• How he pivoted his business when market dynamics changed,
• The three core founder archetypes,
• Why building products with your clients is more beneficial than building on your own,
• And why fostering long-term relationships creates compounding returns for early-stage companies.

If your cold outbound efforts aren't providing the ROI you're looking for, this interview is a masterclass in how to shift your efforts.

Connect with David Connors:

LinkedIn: https://www.linkedin.com/in/connorsdavid/

Website: https://www.theswarm.com/

Connect with John "Small Mountain" Hill:

Newsletter: https://podcast.adaptedgrowth.com/podcast

LinkedIn: https://www.linkedin.com/in/johnblanehill/

Website: https://adaptedgrowth.com/

Revenue Evolution Workshops: https://agsherpa.com/revev

Books/Resources Mentioned:

The Mom Test by Rob Fitzpatrick

Predictable Revenue by Aaron Ross & Marylou Tyler

1,000 True Fans by Kevin Kelly