If you've been wondering how SEO is evolving in the age of AI, this episode of The Global Discussion is one you'll want to spend time with. Host Simon Hodgkins is joined by Maeva Cifuentes, Founder of Flying Cat Marketing, to discuss the shifting landscape of search, content, and digital strategy.

Maeva brings sharp insight, deep experience, and a clear voice to conversations that cut through the hype and get to what matters for businesses today.

00:40 – How SEO and Search Are Evolving with AI

01:10 – Why Ranking #1 Doesn’t Always Mean Clicks

03:05 – The Hidden Cost of Ignoring Technical SEO

05:00 – Rethinking SEO Metrics in the Age of AI Overviews

06:00 – Chasing LLM Visibility: What Actually Matters

08:15 – Why Domain Expertise Beats High-Volume Content

11:42 – How Brands Can Start Ranking in AI Results

22:02 – Empowering Ambitious Women Toward Leadership

Listen to The Global Discussion

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Niamh Cooper has a way with words. Whether she's helping a global brand craft compelling content or guiding aspiring writers to start their first story, her passion for storytelling runs deep.

00:00 – Introduction: Meet Niamh Cooper

03:40 – Launching “Word Matters”

04:13 – Writing for Humans in an AI World

10:12 – Enter the Stan Challenge

13:00 – Starting a 30-Day Writing Challenge

16:16 – The “Find Your Voice” Retreat

20:04 – What’s Ahead: Word Matters & Beyond

24:11 – Final Thoughts: Reignite Your Voice

Watch or Listen to The Global DiscussionSpotify ► https://open.spotify.com/show/3QdMqfzyvca6EVlEJ80I4nWeb ► https://www.theglobaldiscussion.com⁠YouTube ► / @theglobaldiscussion Others ► LinkedIn, X, Instagram, and Facebook Join the newsletter via the website for updates on new episodes

Jamie Schwartzman, Founder of Flux Branding and a seasoned brand strategist with over three decades of experience in creative direction, psychology, and business transformation, speaks with Host Simon Hodgkins in this episode.

0:00 – Introduction & Welcome

1:07 – What Is Brand Strategy?

3:14 – Brand as a Long-Term Asset

5:25 – How AI Is Changing Branding

9:20 – The IDEA Method Explained

15:22 – The Concept Behind “Brilliant”

20:38 – What's Ahead: AI, Ethics & Embracing Change

25:55 – Final Thoughts: Find Your Radiance

Watch or Listen to The Global Discussion

Spotify ► https://open.spotify.com/show/3QdMqfzyvca6EVlEJ80I4n

Web ► https://www.theglobaldiscussion.com⁠

YouTube ► / @theglobaldiscussion

Others ► LinkedIn, X, Instagram, and Facebook

Join the newsletter via the website for updates on new episodes