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In this episode of Social In 10, we're joined by Bradley Leivars, Creative Director at Printlogik, to explore what smart brand building really looks like. Bradley shares how brands can build systems that maintain consistency as they scale without slowing teams down or killing creative output, why physical brand assets still play a powerful role in building trust and recognition in an increasingly digital world, and how to approach sustainability in a way that makes commercial sense rather than feeling like a compromise.

He also unpacks what brands so often get wrong when building from the ground up, and the foundations that separate a lasting brand from a good-looking one.

Want to be featured on the pod? Drop us a voice note on Instagram at @GiraffeSM.

About Giraffe Social’s Social in 10 Podcast

Giraffe Social is a multi-disciplined digital marketing agency specialising in social media marketing based on the South Coast of the United Kingdom. We work with a wide range of industries, spanning from Fintech and L&D, to Beauty and Retail.

Social in 10 is a weekly podcast about all things digital marketing. We discuss all the things social media managers want to know, including the latest platform updates, emerging trends, campaign ideas, and best practices to help you stay ahead of the curve. Whether you're managing multiple clients or growing your brand in-house, each episode is packed with actionable insights… all delivered in under ten minutes.

Hosted by the Giraffe Social team, this is your fast, fun, no-fluff guide to making sense of social. New episodes every week, so tune in and level up your marketing game!

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In this week’s REWIND episode, we’re speaking to Lauren Burton, the Social Media Lead at Arup to get her thoughts on how to effectively utilise storytelling on social media to create engaging content.

Want to be featured on the pod? Drop us a voice note on Instagram at @GiraffeSM.

About Giraffe Social’s Social in 10 Podcast

Giraffe Social is a multi-disciplined digital marketing agency specialising in social media marketing based on the South Coast of the United Kingdom. We work with a wide range of industries, spanning from Fintech and L&D, to Beauty and Retail.

Social in 10 is a weekly podcast about all things digital marketing. We discuss all the things social media managers want to know, including the latest platform updates, emerging trends, campaign ideas, and best practices to help you stay ahead of the curve. Whether you're managing multiple clients or growing your brand in-house, each episode is packed with actionable insights… all delivered in under ten minutes.

Hosted by the Giraffe Social team, this is your fast, fun, no-fluff guide to making sense of social. New episodes every week, so tune in and level up your marketing game!

Drop us a message!

Marketing transformation isn't about adding more tools, it's about making marketing genuinely easier, faster, and more effective for the people doing it.

In this episode of Social In 10, we're joined by Erin Molnar, Marketing Director at SAP, to explore what real marketing transformation looks like at scale. Erin shares how to modernise a marketing organisation without layering in unnecessary complexity, how leaders can ensure AI, automation, and technology stacks actually support their teams rather than slow them down, and what she's learned leading large-scale transformations across global marketing functions.

She also unpacks what truly separates high-performing marketing operations teams from average ones, and how to build an environment where people feel empowered to improve the systems around them rather than just follow them.

Want to be featured on the pod? Drop us a voice note on Instagram at @GiraffeSM.

About Giraffe Social’s Social in 10 Podcast

Giraffe Social is a multi-disciplined digital marketing agency specialising in social media marketing based on the South Coast of the United Kingdom. We work with a wide range of industries, spanning from Fintech and L&D, to Beauty and Retail.

Social in 10 is a weekly podcast about all things digital marketing. We discuss all the things social media managers want to know, including the latest platform updates, emerging trends, campaign ideas, and best practices to help you stay ahead of the curve. Whether you're managing multiple clients or growing your brand in-house, each episode is packed with actionable insights… all delivered in under ten minutes.

Hosted by the Giraffe Social team, this is your fast, fun, no-fluff guide to making sense of social. New episodes every week, so tune in and level up your marketing game!