In this special Marketing in the Madness episode, Katie Street looks back at her biggest conversations from Shoptalk Europe, Shoptalk Spring and Shoptalk Luxe.

Hear insights from retail, technology and marketing leaders at Adidas, P&G, eBay, Hilton, Google Cloud, Cotswold Outdoor Group, Chalhoub Group, Langham Hospitality Group and Commerce.

From preparing your products for AI search to building a family of AI employees, this episode explores the ideas transforming how brands reach customers and drive growth.

You’ll discover:

• How Cotswold Outdoor achieved a 30% increase in ASICS’ share of revenue through retail media
• Why 60% of Adidas’ revenue comes through B2B channels
• How P&G is preparing its brands to be discovered through AI
• Why pre-loved luxury can introduce consumers to new brands
• How first-party data powers personalisation and predictive marketing
• The luxury travel trends shaping 2026 and beyond
• How AI agents could transform the customer journey

Topics covered:

00:00 - The biggest lessons from Shoptalk 2026 02:23 - Cotswold Outdoor’s retail media results 04:28 - Why B2B drives 60% of Adidas’ revenue 07:11 - How P&G is preparing for AI search 09:25 - eBay and the rise of pre-loved luxury 12:26 - Using first-party data to power AI 15:11 - Hilton’s biggest luxury travel trends 17:53 - Langham’s family of AI employees 21:34 - Preparing product data for agentic commerce 25:44 - Google’s Universal Commerce Protocol explained 27:45 - Join Katie at Shoptalk in Nashville

Subscribe to Marketing in the Madness for more conversations about retail, marketing, AI, technology and the future of commerce.

Shoptalk FALL 2026 is already shaping up to be HUGE.

If retail, tech and innovation sit anywhere in your world, now's the time to get your ticket and get it in the diary here: https://hubs.la/Q04rPP6v0

Audio version available on: Spotify: https://open.spotify.com/show/2UUIgMdZ6FdSCrux5BY7PI?si=c48bdbecb5be4a6e Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-in-the-madness/id1688996981

Connect with us: Jamie Kristow https://www.linkedin.com/in/jamiekristow/

Siddharth Roy https://www.linkedin.com/in/siddharthroy2010/

Rob Manhoudt https://www.linkedin.com/in/rob-manhoudt-3715b41/

Kirsty Keoghan https://www.linkedin.com/in/kirsty-keoghan-05464517/

Amit Manghnani https://www.linkedin.com/in/amitkeswanim/

Candice D’Cruz https://www.linkedin.com/in/candicedcruz/

Sean Seah https://www.linkedin.com/in/seanseah/

Sharon Gee https://www.linkedin.com/in/sharongeenyc/

Kapil Dabi https://www.linkedin.com/in/kapildabi/

Katie Street https://www.linkedin.com/in/katiestreet/ https://www.instagram.com/streetmate/

Marketing in the Madness https://www.linkedin.com/company/marketing-in-the-madness-podcast/ https://www.instagram.com/marketinginthemadness/