Jim Barker, chief revenue officer at Cooperative Computing, talks about what the future digital organization looks like and why all businesses are already moving toward it.

Barker predicts “digital-first” thinking where employees are supported by “digital people” (agentic and generative AI) that can automate meeting follow-ups, CRM updates, task assignment, and routine work, freeing humans for faster creativity and innovation. He outlines a digital enablement journey centered on hyperautomation, hyperpersonalization, and data-driven decision-making, noting that data readiness is usually the biggest hurdle and highlighting the role of a Digital Data Hub.

Examples include a manufacturing client that shifted culture and processes over six months via a digital maturity assessment and change management, and a large multi-billion-dollar client facing a longer organizational change due to silos.

They also discuss AI adoption fears, environmental concerns, education restrictions, and a practical starting point: an online assessment, a forthcoming “Digital Enablement” book, and Cooperative Computing’s digital maturity experience and resources.

Visit our website: https://www.cooperativecomputing.com/

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Connect with Jim Barker on LinkedIn: https://www.linkedin.com/in/jimbarker22/

Visit his website: https://www.cooperativecomputing.com/

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