In this episode of The Funnel, we explore how Adobe Experience Platform can enhance customer experiences within media and entertainment. From improving customer lifetime value to AI’s impact, hear from Blue Acorn iCi expert Katie Klein on how leading streaming and media platforms can utilize Adobe Experience Platform to enhance customer experiences.

During the episode, listeners will uncover:

- Key challenges brands face in the streaming audio and video space

- Proven strategies to minimize churn in subscription and membership-based models

- How Adobe Experience Platform bridges the gap from ad impression to customer action

Here are a few acronyms you’ll hear throughout the episode:

CLTV: Customer lifetime value

CSAT: Customer satisfaction score

CTV: Connected TV

ML: Machine learning

NPS: Net promoter score

OLV: Online video

Stat Sig: Statistical significance

VOC: Voice of the consumer

Follow Blue Acorn iCi on LinkedIn: https://www.linkedin.com/company/blue-acorn-ici/

Follow Guest Katie Klein on LinkedIn: https://www.linkedin.com/in/kleinkatie/

Read Katie’s blog: https://experienceleague.adobe.com/en/perspectives/data-in-value-out-from-use-cases-to-real-time-cdp-value

Listen to her Adobe Experience League webinar: https://reg.adobe.com/flow/adobe/skill/sessions/page/catalog/session/1748563687471001PoHi

From personalizing guest experiences to connecting data sources in real time, Adobe Experience Platform enables brands to deliver personalized touchpoints as memorable as the trip itself. Hear from Blue Acorn iCi expert, Liza Francis, on how leading travel companies can use this technology to address traveler needs and create brand loyalty.

This year’s Adobe Summit was packed with exciting announcements and innovations. From the launch of Adobe Commerce as a Cloud Service and the Adobe Developer App Builder to the introduction of Adobe Commerce Optimizer, there was no shortage of groundbreaking news. Adobe also unveiled a powerful suite of ten purpose-built AI agents, all built on the Adobe Experience Platform’s new Agent Orchestrator.

This month on The Funnel, hear from Blue Acorn iCi’s Tera Simon to learn more about Adobe Summit’s biggest takeaways.

Listeners will learn:

- The overarching themes of this year’s Adobe Summit

-The steps organizations can take to turn their learnings into action

-Sessions and keynotes that made an impact on attendees

Follow Blue Acorn iCi: https://www.linkedin.com/company/blue-acorn-ici/

Follow Tera Simon on LinkedIn: https://www.linkedin.com/in/terasimon/