Melissa Christensen, a Support Solutions Engineer at Point of Rental, shares her journey from literal dancing to the metaphorical dance of the rental industry. She recounts a 25-year rental-industry career, including joining LiftWorks as the second employee, working long hours to help grow it into a 75-person business, and using early manual and fax-based processes before software modernization. Melissa explains her move to Point of Rental, her role helping premier customers, her belief in relationships, extensive volunteering including a COVID “sprinkle” pay-it-forward group, and shares favorite Chicago spots and personal reflections.

Point of Rental's Head of AI, Matt Gaffin, talks with industry experts Brittany Haas (Crown Rental), Grant Christopher (Christopher Equipment), and Anthony Durante (The Owl, formerly of Durante Rentals) about how rental leaders use AI in their lives.

They share practical applications like SOP and policy/manual creation, professionalizing emails and job descriptions, marketing content and images, research and event outreach, brainstorming, and drafting sensitive employee communications, while noting limitations in deeper analytics like utilization, fleet moves, and buy/sell decisions without better context and continuous data.

Brian talks with Point of Rental e-commerce strategy lead Caleb Yell about how rental e-commerce has shifted from a "nice to have" to a business-critical tool and how you can avoid a lot of the growing pains that come from implementing it. You'll learn about the tools being used to digitize counter workflows online (e-sign, ID verification, ACH/payments), common breakdowns, and the need for optimized consumer-facing images and descriptions. They cover underused tools, key metrics to watch, and highlight the need for great SEO, especially in the AI age.