Dr Hayes converses with Ashlyn DeMarois, a graduate of Palm Beach Atlantic University Titus Center, about her journey in the franchising industry. DeMarois shares her experience of discovering franchising through the Titus Center and gaining practical exposure to various franchise systems through internships. She highlights the role of coursework, such as the DiSC personality assessment, in helping her match candidates with suitable franchise brands in her role as a franchise development marketer. DeMarois also compares remote and in-office work and emphasizes the value of franchising education in reducing onboarding requirements. She recommends incorporating more teaching on franchise development pipelines. Discussing marketing trends, DeMarois points out the use of AI, AEO/GEO, and digital footprint enhancement to expedite sales cycles. She also mentions the importance of networking among women in franchising through the International Franchise Association (IFA). DeMarois concludes by challenging the common misconception that franchisees are not entrepreneurs. After graduation, DeMarois joined Home Franchise Concepts and later became the director of marketing for Live To Be Healthy, a senior fitness franchise with low overhead and recurring revenue.

- With Ashlyn DeMarois

TIMESTAMPS:

01:15 DiSC Profile Matches Candidates To Brands.

04:00 AI And GEO Speed Sales Cycles.

05:30 Women In Franchising Need More Networking.

07:30 Recurring Revenue Is The Dream Model.

08:45 Franchise Development Pipelines Need Better Teaching.

09:15 Digital Footprint Drives Faster Closes.

12:00 Internships Reveal Real Franchise Operations.

14:30 Franchisees Are Absolutely Entrepreneurs.

16:00 Remote Work Hinders Practical Training.

18:15 Senior Fitness Has Low Overhead.

20:45 Franchise Education Reduces Onboarding Time.

22:30 Titus Center Opened Franchising Doors.

LINKS:

WEBSITE: http://franchisehotseats.com/

LinkedIn: https://www.linkedin.com/in/drjohnhayes/

Twitter: https://twitter.com/drjohnhayes

YouTube: https://www.youtube.com/c/Howtobuyafranchise

Instagram: https://www.instagram.com/hayesjph/

TikTok: https://www.tiktok.com/@johnphayesfranchise

Pinterest: https://www.pinterest.com/DrJohnHayes/

Facebook: https://www.facebook.com/franchisehotseatpodcast

John Hayes interviews Joe Mohay, the president of franchise and multi-location at Ignite Visibility, about the evolution of franchise marketing. Mohay discusses how the focus has shifted from simply getting noticed to being found and recommended in AI search. He emphasizes the importance of traditional SEO foundations, trusted citations, consistent brand messaging across various locations, strong reviews, and social signals for AI visibility. Mohay introduces the concept of a franchise “flywheel” which consists of three engines - brand, local (like Google Business Profiles and consistent location data), and franchise development - that work together to compound growth. The conversation also covers the use of AI for efficiency, the role of human strategy, the significance of reviews, and common mistakes made by franchisors such as choosing inexperienced partners and working with uncoordinated vendors. They discuss the risks associated with selling many franchises without openings (SNOs), the need to prioritize rankings over social following, and the importance of investing in PR/content for AI search. The conversation also touches on the importance of attributing marketing spend to actual revenue. Mohay concludes by offering advice to students on the importance of people skills and the need for continual learning.

- With Joe Mohay.

TIMESTAMPS:

01:45 Being Found Isn't Enough Anymore.

03:00 Citations Beat Keywords In AI Search.

04:00 Invisible Online Means Invisible Business.

05:30 AI Handles Tasks, Humans Handle Strategy.

07:30 AI Users Are Irreplaceable.

10:45 Brand Equity Cascades To Local Locations.

12:55 Consistency Signals Trust To AI.

15:10 Great Marketing Wins Over Great Products.

17:20 Check How You Show Up In AI Search.

19:00 Reviews Outperform Advertising.

21:40 Pick Partners Who Understand Franchising.

25:55 Franchisors Misguide With Poor Marketing.

LINKS:

WEBSITE: http://franchisehotseats.com/

LinkedIn: https://www.linkedin.com/in/drjohnhayes/

Twitter: https://twitter.com/drjohnhayes

YouTube: https://www.youtube.com/c/Howtobuyafranchise

Instagram: https://www.instagram.com/hayesjph/

TikTok: https://www.tiktok.com/@johnphayesfranchise

Pinterest: https://www.pinterest.com/DrJohnHayes/

Facebook: https://www.facebook.com/franchisehotseatpodcast

John Hayes interviews Brad Coleman, a former NASCAR driver who acquired Safeway Driving School and transformed it into a franchise system. Coleman shares how his racing career equipped him with business skills such as boardroom communication, contract interpretation, and the significance of culture and a playbook. He discovered franchising through his father and opted for it after data from Texas revealed that Safeway graduates had a significantly lower crash rate compared to other driving schools. Coleman elaborates on Safeway’s comprehensive instructor training that standardizes judgment-based teaching while allowing for individual coaching styles. He also outlines the responsibilities of franchisees, which include community marketing, hiring instructors, and managing vehicles. The conversation also covers exclusive territories, the importance of quality growth over franchises that are sold but not opened, the use of personality profiling (DiSC), lead generation, learning from errors, competitor analysis, and instructor strategies for dealing with anxious students.

- With Brad Coleman

TIMESTAMPS:

01:10 Racing Prepared Him For Boardrooms.

01:55 NASCAR Taught Contract Reading Skills.

02:45 Race Teams Are Just Franchise Playbooks.

06:55 Driving Schools Require Human Judgment.

08:10 Every Lesson Follows A Rigid System.

10:00 Technician Franchisees Limit Market Dominance.

14:50 Passionate Growth Beats Fast Growth.

18:00 First Loser Is Not An Option.

21:50 Personality Profiles Predict Franchise Success.

25:30 People-Persons Make The Best Owners.

30:00 Never Launch A Website On Friday.

32:30 Analyze Competitors To Win Without Crashing.

LINKS:

WEBSITE: http://franchisehotseats.com/

LinkedIn: https://www.linkedin.com/in/drjohnhayes/

Twitter: https://twitter.com/drjohnhayes

YouTube: https://www.youtube.com/c/Howtobuyafranchise

Instagram: https://www.instagram.com/hayesjph/

TikTok: https://www.tiktok.com/@johnphayesfranchise

Pinterest: https://www.pinterest.com/DrJohnHayes/

Facebook: https://www.facebook.com/franchisehotseatpodcast