Emily Aborn ran a podcast for four and a half years and her listeners had no idea she was a copywriter.

Apply for a full free month of done for you podcast production: https://propodconcierge.com

The show worked. People showed up, a community formed, the downloads came in. It just never sent anyone toward the thing she actually did for a living, because she never brought her own expertise to the table. She was always shining a spotlight on somebody else. So she made a call most people won't make. She sunset the show and started a new one built around what she sells.

That decision is the whole episode. If your show has listeners but the business behind it hasn't moved, this is the conversation that tells you why, and Emily is unusually honest about it because she lived it. She also gets into the part most founders skip entirely, which is tracking. She asks every single client how they heard about her, and she writes it down.

In this episode:

• The moment a podcast stops being just a show and starts growing a business
• Why misaligned guests and scattered topics quietly kill your conversion
• Why she shut down a four and a half year show instead of trying to fix it
• How to pull three real social posts out of every episode, none of them "go listen to my podcast"
• How new paid offers get born out of episodes, including the bio episode that became a service
• The tracking habit that tells her exactly where clients come from
• The one podcasting mistake she wants every business owner to avoid
• The 60 second move to make the minute an episode goes live

About the guest, Emily Aborn: Emily Aborn is a copywriter and podcast host who has been at it since 2018. She built her business around turning podcast conversations into content that actually sells, things like content banks, workshops, and new offers. She hosts Small Business Casual and co-hosts a client's show as a sales asset for his building company. YouTube: https://www.youtube.com/@EmilyAborn Website: https://emilyaborn.com/

Okay, quick one. If you're a founder or business owner also running a remote podcast, audio or video, and you're the one making the descriptions, doing the clips, editing, finding guests. Stop that now. That is not your job. You're supposed to be working on the business. The podcast is supposed to feed the business. At ProPod Concierge, you record, we handle the rest. Right now we're taking on a handful of founders for a full, free month. All it costs in exchange is feedback, or a testimonial if we knock it out of the park for you. This isn't for everyone. If your podcast is already handled and it isn't taking the time and bandwidth that should be going to the business, skip this. Once the seats are full, you'll be put on the waitlist. Apply here to see if there's a slot open: https://propodconcierge.com

Tags (Buzzsprout tags field, comma-separated): Emily Aborn, Small Business Casual, podcast strategy, podcast but no clients, repurposing content, podcast marketing, founder podcast, small business podcasting, podcast ROI, creating offers, Founder Podcast Lab, ProPod Concierge

This has been the Founder Podcast Lab. See you in the next episode.

A million views can get you zero clients. A handful of the right listeners can build your business. Richard Wilmore has seen both.

Richard has put hundreds of experts in front of borrowed audiences, and he is blunt about where founder podcasts go to die: the marketing stops the moment you publish. In this conversation he reframes guesting as lead generation instead of exposure, explains why familiarity and trust are what actually convert, and gives the real timeline before a show starts paying off. If your podcast looks successful on the surface but isn't growing the business behind it, start here.

Want the show handled for you? ProPod Concierge, done for you podcast production for founders: https://propodconcierge.com

In this episode:

• Why some guests walk away with business and others just get a nice clip
• Guesting as lead generation, not just exposure
• The publish-and-stop mistake that kills the payoff
• The one guest spot that turned into almost a decade of work
• Why you are not the only one who can talk about your business
• Views vs clients: why views matter but should not be the focus
• The compounding asset: why it clicks around 80 episodes

About the guest, Richard Wilmore: Podcast producer, host, and guest-booker who grew his own show to roughly 100,000 views a month and helps founders turn guest appearances into real business. Podcast, Make Your Day Richer: https://www.youtube.com/@MakeYourDayRicherTV Website: https://www.makeyourdayricher.com

Quick one from the host. Founder or business owner: if you are recording and then also making the descriptions, cutting the clips, editing, and chasing guests, stop that now. That is not your job. You are supposed to be working on the business. The podcast is supposed to feed the business. ProPod Concierge: you record, we handle the rest. We are taking on a handful of founders for a full, free month, not a trial, for those that qualify. Apply here to see if there's a slot open: https://propodconcierge.com

That's ProPod Concierge. You record, we handle the rest. Apply here to see if there's a slot open: https://propodconcierge.com

A digital download is worth about two cents. The person sitting in front of you is worth up to 500 times more.

Jeff Revilla, podcaster since 2010 and the founder who bought an actual brick-and-mortar theater to do live podcasting, joins the Founder Podcast Lab to run the math most founders never do. Why 20 people at a live show can out-earn a podcast with 16,000 downloads, why live is the gravy and not the whole meal, and where the real value of a founder podcast has been hiding.

We get into the biggest mistake Jeff sees business owners make on the mic, the "I-I-I syndrome," where you talk about yourself instead of solving your listener's problem, plus the open-house blueprint for turning your own business into the venue, using a live taping as a networking and lead-gen event, and turning a client interview into the best business card you'll ever hand out.

If your podcast looks successful on the surface but isn't growing the business behind it, this episode shows you where to look first.

In this episode:

• The math: why 20 people in a room beat 16,000 downloads
• Live is the gravy, special events, not every episode
• The "I-I-I syndrome" that kills founder podcasts
• Turn a client interview into your best business card
• The open-house blueprint: make your own business the venue
• A 40-seat room with Madison Square Garden capacity (virtual tickets)

About the guest, Jeff Revilla: Podcaster since 2010, creator of a trivia show now airing on local television, and founder of a brick-and-mortar live-podcast theater in Tarentum, PA. He also runs the Pittsburgh Podcast Meetups. Podcast, Pod Duty: https://poduty.com His Podcast: https://www.youtube.com/@podutylive

Running live events and still trying to keep the feed going, the clips, the descriptions, the editing, the guest booking? Stop that now. That's not your job. You're supposed to be working on the business. The podcast is supposed to feed the business.

This has been the Founder Podcast Lab. See you in the next episode.