Nadir Izrael, co-founder and CTO of Armis, sits down with Raz Kotler for a candid conversation about winning, ambition, building a $7.75 billion cybersecurity company, and the lessons he learned over a decade of building Armis.

🔴Sponsored by https://bigredbutton.ai

Quickly find local Service Providers on WhatsApp! 🔴

In this episode, Nadir explains why financial success hasn’t reduced his hunger to win, why the best founders stay both hungry and humble, and how becoming a father has changed the way he thinks about ambition, hardship, and raising resilient children.

🔥 Watch Our Other Videos:

https://www.youtube.com/watch?v=Tf_dknB50qM

https://www.youtube.com/watch?v=8eitqzpiqUs

https://www.youtube.com/watch?v=ZJDZg3mr684

https://www.youtube.com/watch?v=0H24ck-is5Y

https://www.youtube.com/watch?v=SW2bxHjUl-Y

https://www.youtube.com/watch?v=tzdzT_L8zAw

🔔 Listen and Subscribe

• YouTube: https://www.youtube.com/@TheGeneralistsPodcast

• Spotify: https://open.spotify.com/show/2apfGY403NGr1EyTNkJfG4

• Apple Podcasts: https://podcasts.apple.com/us/podcast/the-generalists/id1756861150

Nadir also shares the pivotal question from Armis’ difficult Series A that changed how he thought about the company: “What are your customers buying?” He breaks down why founders need to stop describing their technology and instead understand three things from the customer’s perspective: pain, outcome, and value.

The conversation also covers building an early team, why Armis isn’t the right company for someone optimizing primarily for work-life balance, maintaining a decade-long co-founder relationship through heated disagreements, and why Nadir still makes time to answer founders who reach out for help.

👤👤 Hosts

Michael Smith Jr.: https://www.linkedin.com/in/smittysgp/

Raz Kotler: https://www.linkedin.com/in/razkotler/

👤 Guest

Nadir Izrael: https://www.linkedin.com/in/nadiriz/

🔗 Resources

Armis: https://www.armis.com/

ServiceNow: https://www.servicenow.com/

ServiceNow acquisition of Armis ($7.75B): https://newsroom.servicenow.com/press-releases/details/2026/ServiceNow-completes-Armis-acquisition-closing-the-gap-between-asset-visibility-and-cyber-risk/default.aspx

Yevgeny Dibrov: https://www.linkedin.com/in/y-dibrov/

Gili Raanan: https://www.cyberstarts.com/team/gili-raanan

Cyberstarts: https://www.cyberstarts.com/

Google: https://www.google.com/

XM Cyber: https://xmcyber.com/

Deep Instinct: https://www.deepinstinct.com/

For All Mankind: https://tv.apple.com/sg/show/for-all-mankind/umc.cmc.6wsi780sz5tdbqcf11k76mkp7

Steam: https://store.steampowered.com/

#FounderMindset #StartupLessons #Cybersecurity