Most wellness routines begin with a pill, powder, gummy or bitter tincture. Alice Mushrooms began with a different question: what if the supplement were the part of your day you actually looked forward to?

On this episode of Hospitality Hangout’s Foodfluencers series, Charlotte Cruze, co-founder of Alice Mushrooms, joins Jimmy and Schatzy to talk about turning functional mushrooms into decadent daily chocolate supplements.

Charlotte shares how her background in media, branded storytelling and food studies eventually brought her together with co-founder Lindsay Goodstein, a former pharmaceutical executive searching for more approachable alternatives to traditional supplements. The two met during the pandemic, worked together across the country for months before meeting in person and began developing Alice around a simple insight: if something is unpleasant to take, people are unlikely to make it part of their routine.

Episode Credits:

• Produced by: Branded Hospitality Media
• Hosted by: Michael Schatzberg, Jimmy Frischling
• Producer: Julie Zucker
• Creative Director: Adam Levine
• Show Runner: Drewe Raimi
• Post Production: Three Cheers Media

www.thehospitalityhangout.com

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.