In this episode, Heather unpacks one of the most common (and hidden) beliefs that quietly sabotages your sales: "I feel like I'm taking money from people." While it may sound compassionate, this thought actually creates hesitation, underpricing, and lost opportunities. Heather breaks down why this belief is inaccurate, what it's really implying, and how to replace it with a more grounded, ethical, and empowering approach to selling.

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• "I'm taking money from people" is not accurate—it's a harmful belief.
  It implies force, loss, or harm, none of which is true in a voluntary transaction.
• Selling is a mutual exchange—not taking.
  Your client chooses to invest because they value what you offer.
• This belief quietly undermines your sales.
  It leads to hesitation, underpricing, over-discounting, and a lack of confidence.
• Your clients are capable adults.
  Assuming they can't make their own financial decisions is not compassionate—it's condescending.
• Your discomfort becomes your client's doubt.
  When you second-guess your pricing, your client feels it and may hesitate, too.
• Ethical selling is clear, calm, and honest.
  It's about presenting your offer and allowing the client to choose—without pressure or apology.
• Sustainable pricing serves both you and your clients.
  When you're properly compensated, you show up better and deliver a higher level of service.
• You don't need perfect confidence—just a better thought.
  Shifting to beliefs like "people can decide how to spend their money" creates immediate relief and clarity.

This episode will help you shift from hesitation and discomfort into clarity, confidence, and ethical selling that actually serves both you and your clients—allowing you to stop second-guessing, own your pricing, and lead your sales conversations with calm authority.

How to Support the Podcast:

• Subscribe to the podcast on iTunes or wherever you listen to podcasts. Please like, share, and leave a review.

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Heather Lahtinen: Website, Facebook, Instagram

In this episode, Heather challenges one of the most common (and damaging) thoughts in business: "I'm so behind." She unpacks why this belief feels so heavy, how it fuels stress and inaction, and why it's not actually true.

• "I'm behind" is a thought—not a fact.
  It's based on a made-up timeline and comparison that doesn't actually exist.
• That thought creates a negative cycle.
  It leads to stress, shame, and avoidance—which only makes you feel more behind.
• There is no finish line.
  Business and life are ongoing processes of solving problems—not arriving at a final state.
• Impatience is often a lack of belief.
  If you fully trusted the result was coming, you'd feel excited—not rushed.
• Certainty creates calm and momentum.
  Just like knowing your food is coming at a drive-thru, belief removes urgency and anxiety.
• Your brain will always create problems.
  The goal isn't to eliminate them—it's to choose better ones and solve them intentionally.
• You're not behind—you're in process.
  This moment is part of the path required to get where you want to go.
• Identity shift matters.
  Moving from "I'm behind" to "I'm someone who figures things out" changes everything.

If you've been comparing your progress, feeling like you've missed your chance, or rushing to "catch up," this conversation will help you shift out of pressure and back into clarity, confidence, and forward momentum.

How to Support the Podcast:

• Subscribe to the podcast on iTunes or wherever you listen to podcasts. Please like, share, and leave a review.

• If you like the content, please share with your friends by posting on social media so that we can reach and impact more people.

Join our next free coaching workshop: www.getcoachedbyheather.com

Connect:

Heather Lahtinen: Website, Facebook, Instagram

In this conversation, Heather and Nicole explore what it really looks like to face difficult, high-stress situations without spiraling. Through a real and ongoing challenge, we unpack how your brain reacts to uncertainty, why anxious thoughts take over, and how to move from fear into clarity and action.

• Anxious thoughts come from uncertainty—not reality.
  Your brain fills in gaps with worst-case scenarios when it doesn't have clear answers.
• Defining the worst-case scenario can reduce fear.
  When you fully process it, you often realize you could handle it—even if it's uncomfortable.
• Self-trust is the foundation of calm and action.
  Believing "I'll figure it out" creates space for solutions instead of panic.
• You can't problem-solve while you're spiraling.
  Fear consumes mental energy that you need for clarity and decision-making.
• Running toward the problem shortens the struggle.
  Facing challenges directly (like the "buffalo vs. cow" analogy) helps you move through them faster.
• Your thoughts need management, not elimination.
  It's not about never feeling anxious—it's about recognizing when your thoughts aren't useful.
• Simple grounding thoughts can interrupt the spiral.
  Phrases like "not useful" or "stick to the process" help redirect your focus.
• Hard situations are often growth opportunities in disguise.
  What feels overwhelming now may ultimately strengthen your resilience and confidence.

This episode also introduces the idea of "running toward the storm" instead of avoiding it—because facing challenges directly often shortens the discomfort and builds resilience.

If you've been dealing with uncertainty, stress, or a situation that feels out of your control, this conversation will help you ground yourself and move forward with more clarity.

How to Support the Podcast:

• Subscribe to the podcast on iTunes or wherever you listen to podcasts. Please like, share, and leave a review.

• If you like the content, please share with your friends by posting on social media so that we can reach and impact more people.

Join our next free coaching workshop: www.getcoachedbyheather.com

Connect:

Heather Lahtinen: Website, Facebook, Instagram