How much does a website actually cost? For a professional small-business website, the honest range is $3,500 to $10,000+ as a one-time build. In this first episode of The Fivenson Playbook, Jack and Jackie give you the straight answer, no "it depends" runaround: what a website really costs, what drives the price, and the one question that matters more than page count.We break down the real tiers: DIY builders like Wix and Squarespace (around $15 to $50 a month, where you do the work and rent the platform), freelancers (usually $1,500 to $5,000), and full-service agencies (starting around $3,500 and scaling with design, features, and support). You'll learn why page count is a poor way to price a site, why content volume is what really drives cost, and how to make sure you actually own what you pay for.CHAPTERS0:00 Intro0:11 The real range: $3,500 to $10,000+0:29 What actually drives the price0:44 DIY builders: Wix & Squarespace1:04 Freelancer vs. agency1:25 Why page count is the wrong measure1:48 What to do before you get quotes2:11 The bottom lineKEY TAKEAWAYS- A professional small-business website is usually a $3,500 to $10,000+ one-time build.- Price is driven by how much content each page carries, functionality (store, booking, integrations), and who builds it, not the number of pages.- DIY builders are a real option, but you are renting the platform, not owning your site.- Freelancers run about $1,500 to $5,000; agencies start around $3,500 and give you the full range done consistently.- Before you get quotes: write down what the site has to do, and confirm you own it (files and all) from day one.FREQUENTLY ASKEDQ: How much does a website cost for a small business?A: Most professional small-business sites run $3,500 to $10,000+ as a one-time build. DIY builders are $15 to $50/month, freelancers $1,500 to $5,000, and agencies start around $3,500.Q: Is a cheap website worth it?A: A $500 template site usually costs more later in lost leads, slow load times, and a rebuild. A site that ranks and converts pays for itself.Q: Are there ongoing costs?A: Yes, hosting and a domain (roughly $10 to $40/month combined), plus optional maintenance or SEO. A one-time build is not a monthly subscription unless you choose a care plan.Q: Should I price a website by the number of pages?A: No. Page count on its own is a poor guide. A five-page site with booking and custom design can cost more than a fifteen-page site that is all text.LINKSFull written breakdown: https://fivensonstudios.com/how-much-does-a-website-cost/Get a straight quote for your project: https://fivensonstudios.com/contact-us/More from Fivenson Studios: https://fivensonstudios.comFULL TRANSCRIPTJack: Alright, today's question is the one everybody asks and nobody answers straight. How much does a website actually cost?Jackie: Yeah, so the honest answer starts with "it depends." But that's a cop-out, so let me give you real numbers. For a professional small business site, you're usually looking at $3,500 to $10,000 and up, as a one-time build.Jack: Okay, that's a wide range. What makes it thirty-five hundred versus ten grand and up?Jackie: Three things. How much content each page has to carry, which decides how many custom layouts you need. Then functionality: a store, booking, integrations, custom code. And who's building it.Jack: What about the DIY builders, like Wix or Squarespace? Those are like fifteen bucks a month, right?Jackie: They are, and honestly they've gotten good. If you want to do it yourself and never touch code, that's a real option. Just know you're doing the work, and you're renting the platform. You don't own it the way you own a custom build.Jack: And freelancers versus an agency?Jackie: A freelancer usually lands around $1,500 to $5,000, great for a small, defined project. An agency costs more, usually starting around $3,500, but you get the full range: design, development, SEO, all of it, done consistently.Jack: Here's what I always wonder though. A lot of people price a site by the number of pages. Is that a good way to think about it?Jackie: No, and this part matters. Page count on its own is a terrible guide. A five-page site with booking and custom design costs way more than a fifteen-page site that's all text. We don't even quote from page count.Jack: So what should someone actually do before they go get quotes?Jackie: Two things. First, write down what the site has to do. Not how many pages, but the jobs: take bookings, sell products, capture leads. Second, decide who owns it at the end. Cheap quotes often mean you're renting, or you don't even get your files. Everything a good agency builds should be yours from day one.Jack: That's a great filter. So the number's real, thirty-five hundred to ten grand and up for a custom build, but the smart move is knowing what actually drives it.Jackie: Exactly. And if you want a real number for your project, not a page-count guess, that's a five-minute conversation. This has been The ...
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