『The Five Word Change That Doubled Website Conversion ft. Trevor Mauch』のカバーアート

The Five Word Change That Doubled Website Conversion ft. Trevor Mauch

The Five Word Change That Doubled Website Conversion ft. Trevor Mauch

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This episode originally aired in early 2023, and we're bringing it back because the fundamentals in it have not aged a day. The conversion principles, the testing discipline, and the friction thinking Trevor lays out are just as useful to real estate investors today as they were when this first ran.Trevor Mauch is the CEO of Carrot, the website and lead generation platform behind more than 7,000 of the top real estate investors and agents, whose clients pull in roughly 80,000 leads a month across the US, Canada, Australia, the UK, and South Africa. He got into real estate by buying a fourplex at 21 with none of his own money, then spent the next decade learning how to rank websites and turn traffic into deals.In this conversation with Jordan Samuel Fleming, Trevor breaks down the actual science behind why some real estate investor websites convert and most do not, from the three form field rule to the five word button change that more than doubled conversion across test sites. If you are running a we buy houses site, paying for leads, or wondering why your traffic is not turning into contracts, this one gives you the specific levers to pull.Timeline Summary[0:52] – Jordan introduces Trevor Mauch and the platform behind thousands of investor websites[1:09] – Carrot serves over 7,000 investors and agents and drives roughly 80,000 leads a month[2:15] – Buying a fourplex at 21 with none of his own money and getting hooked on marketing instead[3:13] – The failed software bets before Carrot and what they taught him about building tech[4:09] – Why the next decade of websites would be about performance, not just being online[6:47] – How a Squarespace site or a cheap Upwork clone quietly costs investors deals[10:46] – Inside the quarterly testing process across 220 MSAs and roughly 1,000 websites[11:50] – Carrot clients hold over 60% of top five rankings in the top 220 US markets[12:25] – The mobile test that lifted conversion 25% just by moving the form higher[17:50] – The non negotiable website principles including why three form fields beats seven[19:13] – Changing five words on a button more than doubled conversion across test sites[20:44] – Why friction is the real killer in marketing and where it hides in your follow up[22:58] – Keith Sant's Calendly trick that closed deals from late night form submissions[25:31] – The Investor Fuse acquisition and the hybrid thesis for investors and agents[28:37] – Fast Five on the highest impact feature and the mistake most new users make[30:17] – Why all offline marketing creates online demand and how ignoring it costs you5 Key TakeawaysPretty Websites Lose To Tested Ones — Squarespace and custom builds are made to look good and launch fast, not to convert. Trevor's team tested a wholesaler's popular, good looking site across 20 markets and it performed worse than Carrot's in most of them.Three Form Fields Is The Ceiling — Seven fields will get you highly qualified leads and tank your conversion rate. Three is the tested sweet spot regardless of market or lead type, and your button should span the full width of the fields above it.Five Words Doubled Conversion — Swapping generic button copy like Submit or Continue for benefit driven language like Get My Fair Cash Offer more than doubled conversion on test sites. The entire industry standard shifted because of that test.Friction Is The Whole Game — Marketing is just removing friction between someone's pain and your solution. That includes your form, but also how fast a lead gets a human on the phone. Twenty four hours of delay is friction you chose to add.Offline Marketing Creates Online Demand — Direct mail and cold calls send people straight to Google to look up your company name and reviews. If you do not rank well for your own brand, your offline spend leaks deals you never see.Links & ResourcesCarrot — https://carrot.comsmrtPhone — https://smrtphone.ioThat Real Estate Tech Guy — https://thatrealestatetechguy.comInvestor Fuse — https://investorfuse.comLeft Main REI (Stephanie Betters) — https://leftmainrei.comCalendly — https://calendly.comGoogle Sheets — https://sheets.google.comAlso mentioned: The Carrot Cast podcast and Trevor's Thursday Truck Talks, Carrot Camp, Objection Proof AI with Steve Trang, and REI Tech Unlocked in DallasEnjoyed This Episode?If you have ever looked at your website traffic and wondered why so few of those visitors turn into contracts, Trevor's three form field rule and the button copy test are worth acting on this week. Send this to the investor you know who just spent good money on a beautiful site that is not producing. And if the show helps you, follow, rate, and review so more investors can find it.
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