When is it time to bring in help, and does that have to mean a full-time hire? Tracy talks with Wally of ITXRE about making staffing and recruiting simpler through direct hires and fractional roles. Then Tracy and James share what they’ve learned about delegating, preparing for growth, and finding people who fit their team. It’s a conversation about building the support your business needs for its next phase.

To learn more about ITXRE, please visit their website at itxre.com

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This week on the podcast, we’re reflecting on who you are as a business and what guides the way you operate. Does your team know what your business stands for? Tracy and James break down mission, vision, and core values while sharing lessons from building Get Fish Slapped. They offer practical ways to create principles that guide hiring, client relationships, communication, and everyday decisions.

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Before you spend more on marketing, make sure the real problem is not inside the business. Tracy shares one lesson she wishes she had learned sooner: clearly defining core values and using them to guide hiring, culture, leadership, and growth. She explains why even great marketing cannot overcome broken processes or a disconnected team, and why a stronger business starts from within.

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“Dude, we should start a toothpaste company.” That casual suggestion between best friends Dr. Jordan Harper and Kyle Schroeder eventually became ENML. Tracy sits down with Jordan to hear how they turned an unfamiliar idea into a luxury oral care brand focused on clean ingredients, thoughtful design, and sustainability. After the interview, Tracy and James share their takeaways on friendship, entrepreneurship, branding, challenging customer habits, and having the courage to follow a vision.

Discover ENML’s innovative oral care products at enml.com

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What makes the Get Fish Slapped team tick? Tracy turns the mic on three of the people behind the agency in this special Behind the Splash episode. Meet Erin, Amanda, and Kalah as they talk about their roles, how they found their way into marketing, what they’ve learned along the way, and a few things you probably wouldn’t expect. It’s three mini episodes packed into one to get to know some of the team behind the splash!

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Word of mouth can open doors, but referrals alone won’t keep your pipeline full. In this episode, Tracy and James break down how to turn a strong reputation into consistent visibility. From optimizing your Google Business Profile and online listings to building a review strategy and showing up in community conversations, they share practical ways to strengthen your digital word of mouth, build trust, and help more customers find your business.

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Instagram’s new logo sparked a branding debate, but the bigger takeaway is how AI is changing discovery, visibility, and the value of human input. In this quick episode, Tracy shares practical thoughts on AI bots, content signals, robot files, and why tools like ChatGPT, Claude, and Perplexity work best when you bring real strategy to the table.

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Back-to-school season isn’t just for students. It’s time to give your marketing plan a grade. In this episode, Jess and Tracy break down the ABCs of a smarter marketing audit, from awareness and branding to content, dollars, and execution. Learn how to spot what’s working, what’s wasting your budget, and what needs to be fixed or ditched as we enter Q4. If you’re ready to stop guessing and start making sharper marketing decisions, this episode is for you.

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For more information, check out our website!